Lisa Mitchell (pictured here) has created something beautiful that was born out of empathy. It’s an amazing example of how our deepest wound can be our truest niche. It’s also an incredibly practical case study in becoming a hub for a community. Furrthermore, it’s got a really wonderful and unique welcome video on the homepage. […]
case study: the therapy vault Read More
You might have alreadry met my friend Carrie Klassen (pictured here). She’s released her very first product I want to tell you about. A while ago, I released my first product. It’s all about a simple thing you can do to your homepage which can have way more people opting in to be on your
how to write a lovable homepage Read More
When I do my workshops, I often get people to brainstorm the types of content they might use to stay in touch with the people on their lists. And people come up with great ones. So, here’s the harvest from my past few workshops. I hope it inspires you with ideas. Notice how many of
51 examples of content for blogs, social media and newsletters Read More
I was just chatting on the phone today with my new colleague (and increasingly pal) Maruxa Murphy. During our chat she mentioned a photographer, Christina Morassi, who had a real gift for capturing people’s essence in her photographs and had some great before and after shots to prove it. Now, I’ve written before about the
seven before and after headshot examples Read More
Imagine a holistic health clinic where you didn’t have to pay. Last August, I was emailed a link to a video about just such a clinic in Oakland, California. Since people know I do most of my workshops on a Pay What You Can basis – they tend to send me lots of stories and
oakland’s pay what you want holistic clinic Read More
Your home page is the most important part of your website. Period. People give your website maybe thirty seconds before they decide if it’s a fit or not. Recently, I was compiling a list of super amazing blogs. And I must have looked at about a hundred. And some of them, I didn’t include because
one of the best home pages I’ve ever seen Read More
Stories are powerful in marketing. In fact, they can do a lot to make marketing feel less contrived, ‘try hard’ and gross. They’re engaging without you trying to be convincing, if that makes sense. A few days ago, I shared with you an example of how you can express your product through story. And months
using micro stories to engage your reader Read More
So, I’m about to hit the road on tour with my workshops. I might even be coming to your town. And so I need to describe my workshops to people. You might be in the same boat – needing to describe something that’s . . . complicated. Maybe it’s a service, or maybe it’s a
Today I’m being interviewed by my colleague Bill Baren about how I use social media and blogging to build the Know, Like and Trust Factor in my business. And it had me wondering – what do YOU do? What kinds of things do you post in your blog or on facebook? Have you come up with
how do YOU use blogging and social media to create the Know, Like and Trust Factor? Read More
“How do we run workshops that sustain us financially – without selling out soul?” That’s a question that’s been on my mind a lot lately. So, I’ve been in the seminar industry since I was in high school. It started out with working for a franchise of Anthony Robbins and Associates, then leading workshops across
ever been to a ‘gross’ workshop – share your story! Read More