One day, I plan to write an eBook called Vibe: The Hidden Mechanics of Why People Buy. It would center around the content in this blog post and the message that is present in these two quotes: “We have each had the experience of others reacting to us; often there seems to be no logic […]
The Vibe Chart: Collapsing, Posturing and Composure Read More
Authenticity is not a goal. It’s a byproduct of something else. It’s not something you can put on like a coat. It’s not a strategy. It’s not something you can posture at. It’s not even the goal. It’s the result of something else that you’re doing. There’s the old story of the archer who misses
Stop Trying To Be So Authentic Read More
You can try to bully business out of clients. But very few people will ever do that. However, many of us – often without knowing we’re doing it – try to manipulate and seduce our clients. If you’re reading this, then my guess is that you hate option one (seduction). So, if bullying is out and seduction is out .
Courting vs. Seduction in Marketing Read More
I want to make the business case that empathy, in a bottom line way, matters to your business. That your business will grow faster and that you will get more of the kinds of clients you want with it. I want to make the case that really listening to people until they feel ‘gotten’ is
Seven Principles & Seven Practices on Empathy in Marketing Read More
Here’s a little thought that I got from my friends at Authentic World in San Francisco and that I melded with some ideas from my colleague Ari Galper of Unlock the Game (and a bit of Stuart Wilde). I normally steer clear of talking personal growth at my workshops and on my blog but this
collapse, posturing and composure Read More
Years ago – I did a survey of my clients and invited them to share their Holistic Practitioner Horror Stories. I got quite a few – and there were four patterns that showed up. Trait #1 – Arrogance Symptoms: The practitioner acts as if they have found “the answer to all things”. They treat clients
Four of the Most Client Repelling Traits A Practitioner Can Have Read More