One day, I plan to write an eBook called Vibe: The Hidden Mechanics of Why People Buy. It would center around the content in this blog post and the message that is present in these two quotes: “We have each had the experience of others reacting to us; often there seems to be no logic …
The Vibe Chart: Collapsing, Posturing and Composure Read More
Authenticity is not a goal. It’s a byproduct of something else. It’s not something you can put on like a coat. It’s not a strategy. It’s not something you can posture at. It’s not even the goal. It’s the result of something else that you’re doing. There’s the old story of the archer who misses …
You can try to bully business out of clients. But very few people will ever do that. However, many of us – often without knowing we’re doing it – try to manipulate and seduce our clients. If you’re reading this, then my guess is that you hate option one (seduction). So, if bullying is out and seduction is out . …
I want to make the business case that empathy, in a bottom line way, matters to your business. That your business will grow faster and that you will get more of the kinds of clients you want with it. I want to make the case that really listening to people until they feel ‘gotten’ is …
Seven Principles & Seven Practices on Empathy in Marketing Read More
Here’s a little thought that I got from my friends at Authentic World in San Francisco and that I melded with some ideas from my colleague Ari Galper of Unlock the Game (and a bit of Stuart Wilde). I normally steer clear of talking personal growth at my workshops and on my blog but this …
Years ago – I did a survey of my clients and invited them to share their Holistic Practitioner Horror Stories. I got quite a few – and there were four patterns that showed up. Trait #1 – Arrogance Symptoms: The practitioner acts as if they have found “the answer to all things”. They treat clients …
Four of the Most Client Repelling Traits A Practitioner Can Have Read More