To Give Yourself A Self Assessment CLICK HERE (Thanks to Dr. Doug Tataryn for the idea and creating the first draft of this) Note: Many of the resources linked below are in my Membership. If you’re not a member, you won’t be able to access them. * Recently, I was reading Leadsology by Tom Poland and he speaks about what […]
Guest Post by Rebecca Tracey of The Uncaged Life This blog post is about the three big mistakes you might be making with your packages. Of course, this assumes you know what I mean by the word ‘package’ and, if you do, that you are currently offering packages. But let’s start with this… Since I started
Mighty Network is currently building me a membership site MarketingForHippies.com. I’ve written about 16 eBooks, have created a few online courses, I run quarterly live programs, workshops & monthly Q & A webinars for my audience… On top of that, I have over 600 articles on my blog and over 500 videos my YouTube channel…
Well, it’s here: the Corona Virus. (If you’re still not convinced it’s a big deal, then read this and then, for a potential upside, read this.) And I’m here. Here being Salt Spring Island in BC. I’m visiting some friends at a community home as they wrangle with the hard reality that they are, in no way, prepared
On The Corona Virus and Vulnerable Business Models Read More
In December of 2019, my dear colleague George Kao and I sat down to talk partner marketing and hub marketing together and recorded it for you.
Hub Marketing and Collaborations with George Kao and Tad Hargrave Read More
Years ago, I read the book Monopolize Your Marketplace. Though the title and tone is aggressive, it has some incredible content. The Three Roles of Marketing I teach come from this book. And, as I was working on a new project the other day and rummaging through some old notes, I came across the
The Customer Values Question Read More
There are, in my mind, three roles of marketing. The first is to get their attention. The second is to filter and establish if it’s a fit at all (by going through the three filters of relevance, credibility and value). The third is to lower the risk of taking the first step (or the next
Three Core Strategies to Reducing The Perception of Risk Read More
A few years ago, I recorded a video entitled Why I (Almost) Never Do TeleSummits. I recorded it so that I’d have something I could send to all the people who were asking me to participate in their tele-summits that I almost never wanted to do. And then a few weeks ago, I got an
As you begin to develop your business model, it is helpful to begin with the end in mind. What’s your most robust offer? What’s the ‘gold’ level of your offers? What’s the premium, most in depth and comprehensive version of what you offer? There’s a good chance that this will pay half of your
Thirty-Three Elements Service Providers Can Include in Their Premium Programs Read More
Well, for many people on this list, Christmas will have just happened and gifts will have been, in some fashion, given and received. If you got any gifts, there’s a good chance that you loved some of them and other ones had you utterly question your friendship with that person and wonder if they even
The Two Skills of Gift Giving Read More