There are two main ideas, outside of thoughts on social media (which are coming next in this series) that could make the biggest long term difference for you and your farm. IDEA #1: Be Googleable. If you have something you’re offering that people are searching for online, make sure that they can find you. Bottom line, have a […]
Farmers Market Marketing Series #3: Five Solid Ideas for Online Marketing Read More
This ad is amazing. Save the bros. Before it’s too late. [vsw id=”ewBG_jmMI40″ source=”youtube” width=”625″ height=”544″ autoplay=”no”]
One of my colleagues, the excellent Rene Michalak of Red Deer, Alberta, was creating a project called the MEGGA Watt project. From that name you, like I, might assume it was some alternative energy project. He was putting tonnes of stuff out about it on social media but I never really ‘got it’. I liked
Mini Case Study: The Food Garage Read More
Such a great example of using social media, animation and video to market for social change. Wow. That song is really catchy. [vsw id=”myxwCEGcBYc” source=”youtube” width=”425″ height=”344″ autoplay=”no”]
cartoon bears educate you about sugar Read More
A three minute video that does an awesome job of empathizing with people’s experience (guilt for not doing enough) and then giving them something simple they can do to help them get the results they’re after (making a difference and saving the rainforest). Also a great example of offering up a new alternative solution to
follow the frog (and save the rainforest) Read More
President Obama recently released an ad (you can watch it at the bottom) I thought was worth commenting on – all politics aside. First of all, it reminds me how far the world has come that now video marketing and social media has become so ubiquitous in both politics and business. Here’s where I think
obama’s ad makes his case Read More
My dear friend and colleague Ryan Eliason has put together a video presentation about his upcoming business training for social entrepreneurs. I just finished watching it. And it. is. good. I want to encourage you to watch this (whether or not you decide to participate in his training). I think this video is a great
case study: 10 lessons on making a no hype compelling sales video Read More
I recently went to the Social Venture Institute hosted at the Hollyhock Center. It was an amazing event. And one of the people responsible for it happening is Joel Solomon. And I also met marketing genius Aaron Vidas. Imagine my delight to see this new, beautifully done video of Aaron interviewing Joel about the notion
Joel Solomon: “The Unlikely Revolutionary” Read More
I just saw this video from my colleague Nancy Juetten. She’s someone I’ve featured on my blog a number of times, especially around writing your bio. I wanted to share it because I think it’s a great example of a few things . . . First of all, it’s a super cool format – having
if i had to start again Read More
Charles Eisenstein has written one of the most beautiful and honest books on economics that I’ve ever come across. I’ve rarely heard a take on money and economics that I resonate with more strongly. It’s so deeply in line with my pay what you can philosophy. I first came across him on a video he