The other day, I was wondering about why there was such an appeal to marketing courses that taught secrets of unconscious persuasion, stealth tactics, invisible influence, secret closes, ninja strategies etc. The implication of all of these approaches was that no one would notice what you were doing. No one would notice that you were […]
Marketing Feels Bad Because We’re Ashamed Not Because It’s Shameful Read More
I came across Greg Faxon (pictured here) about a year ago when someone shared his brilliant article Why You Don’t Need A Niche (And 11 Simple Alternatives). Well, as it turned out, Greg got a few clients from my sharing that article and we ended up connecting on Facebook and decided to get on the phone
Interview: Greg Faxon Shares His Unique Take On Selling and Enrollment Conversations Read More
During my last tour in Toronto leading my Marketing for Hippies 101 workshop, I was asked the same question, twice in different workshops. “But don’t people have a hard time making decisions?” And, both times, I had to stop to address it. The notion that people struggle to make decisions is one of the classic
“But aren’t people indecisive?” Read More
The other day, I got the following message on Facebook: “Hey Tad, just want to say how much I love you work and continue to follow your blog and content all the time.” These kinds of messages always find a good home in my world. It’s easy to think that people like me are constantly
Ambushing and Bait and Switches Read More
Selling. This must be one of the most awkward things that humans have ever created. No one likes to sell. No one like to be sold to. That’s the reality. But it’s also real that we need people to buy from us. And to do that we may need to engage customers in conversations. There’s
Farmers Market Marketing Series #8: 18 Ideas on How to Engage Customers From Your Booth Read More
* This blog post is the first in a series of posts exploring the connection between marketing and The Work of Byron Katie. * Frankly, I’m tired of hearing people talk about the importance of working on your ‘inner game’ in business. Because most of what I hear feels like self pressuring bullshit to constantly do
The Work of Byron Katie in Marketing: “Why aren’t people buying from me?!” Read More
Years ago, I got an email from a client that said something to the effect of, “I feel like the sales letter kind of hyped this up and it wasn’t what you said it was. I went back and read the sales letter and there was nothing inaccurate but . . . it just felt
Exactly What To Say If Someone Asks for a Refund Read More
by Tamar Henry I am in the coaching/personal development industry. I’m a coach and I’m also a consumer of the industry via other coaches and healers. So are most of my colleagues. While we don’t have to be consumers of this industry, per se, many of us believe that in order to learn the things
Guest Post: Marketing is Building Trust Read More
So, how do you make the offer without awkwardness? How do we invite people to do business with us without being pushy? How do we make it feel like a warm invitation where it feels like an open door with a welcome mat without the pressure to enter. We’ve all been in the boat where
Inviting Business – What to Do Before You Do and Two Simple Case Studies Read More
There is no excerpt because this is a protected post.
Protected: Case Study: Making The Offer Read More