Sales

Marketing Feels Bad Because We’re Ashamed Not Because It’s Shameful

The other day, I was wondering about why there was such an appeal to marketing courses that taught secrets of unconscious persuasion, stealth tactics, invisible influence, secret closes, ninja strategies etc. The implication of all of these approaches was that no one would notice what you were doing. No one would notice that you were […]

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Interview: Greg Faxon Shares His Unique Take On Selling and Enrollment Conversations

I came across Greg Faxon (pictured here) about a year ago when someone shared his brilliant article Why You Don’t Need A Niche (And 11 Simple Alternatives). Well, as it turned out, Greg got a few clients from my sharing that article and we ended up connecting on Facebook and decided to get on the phone

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Ambushing and Bait and Switches

The other day, I got the following message on Facebook: “Hey Tad, just want to say how much I love you work and continue to follow your blog and content all the time.” These kinds of messages always find a good home in my world. It’s easy to think that people like me are constantly

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The Work of Byron Katie in Marketing: “Why aren’t people buying from me?!”

* This blog post is the first in a series of posts exploring the connection between marketing and The Work of Byron Katie.  * Frankly, I’m tired of hearing people talk about the importance of working on your ‘inner game’ in business. Because most of what I hear feels like self pressuring bullshit to constantly do

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