POV

The real reason to do intro workshops (and what this can teach you about the rest of your marketing).

I’m a big fan of the intro workshop – that two to three hour experience that gives people a good taste of who you are and what you do. In the first seven or so years of my business, these kinds of workshops were my bread and butter. I did them for free and used …

The real reason to do intro workshops (and what this can teach you about the rest of your marketing). Read More

The Work of Byron Katie in Marketing: “Why aren’t people buying from me?!”

* This blog post is the first in a series of posts exploring the connection between marketing and The Work of Byron Katie.  * Frankly, I’m tired of hearing people talk about the importance of working on your ‘inner game’ in business. Because most of what I hear feels like self pressuring bullshit to constantly do …

The Work of Byron Katie in Marketing: “Why aren’t people buying from me?!” Read More

Five Simple Messages That Can Have Potential Clients Melt and Fall In Love With You

When people are struggling with their problems what they need, more than anything, is a whole lot of empathy and understanding.  But, it’s usually not what they get. There are certain messages they need to hear that can make a huge difference in their ability to move forward. And there are some messages that will hurt …

Five Simple Messages That Can Have Potential Clients Melt and Fall In Love With You Read More

why your point of view matters

Some wise words from my dear friend Alex Baisley (pictured here) about how sometimes our deepest wounds can be our truest niche and how important and overlooked our point of view is for our businesses. He’s leading 16 entrepreneurs through his Doin’ Your Own Thing Income Figure Outer program coming up soon. Alex is one …

why your point of view matters Read More

resonance in marketing

I want you to think of your favourite cafe or restaurant in town. You know the one. You take all your friends there. They know you by first name. There is so much affection in you for it. It’s a place that resonates for you. You feel like you fit. I bet the first time …

resonance in marketing Read More

Scroll to Top