Rachel joined my Mentorship Program a couple of years ago. She is a healer from Victoria who struggled, as many healers do, to find some semblance of a niche. What they do could, conceivably, help everyone. And so how to choose? It can be very difficult. But, we rolled up our sleeves and got to …
One day, I plan to write an eBook called Vibe: The Hidden Mechanics of Why People Buy. It would center around the content in this blog post and the message that is present in these two quotes: “We have each had the experience of others reacting to us; often there seems to be no logic …
The Vibe Chart: Collapsing, Posturing and Composure Read More
There are, in my mind, three roles of marketing. The first is to get their attention. The second is to filter and establish if it’s a fit at all (by going through the three filters of relevance, credibility and value). The third is to lower the risk of taking the first step (or the next …
Three Core Strategies to Reducing The Perception of Risk Read More
I’m often asked, “How do you get good testimonials?” Of course, the truest answer is, “Do good work.” Without that, nothing I am about to say holds much water. But, if we don’t acknowledge that it’s possible to do wonderful work and not be furnished with written testimonials from the very people you served, well… …
How To Get Great Testimonials (Without Pressuring or Badgering) Read More
I went to see a therapist the other day. It was my first time making an appointment with her. I arrived early to the old house, renovated to be a clinic where my naturopath is also housed, and was offered some tea while I filled out the intake form. Some of the questions were straight …
I recently went to see a holistic health practitioner in town about whom I’d heard good things. I arrived at his office and was welcomed to sit down. He opened his laptop and asked me for my email and then for my wrist. “We start with taking your pulse,” he explained. So he took my …
Authenticity is not a goal. It’s a byproduct of something else. It’s not something you can put on like a coat. It’s not a strategy. It’s not something you can posture at. It’s not even the goal. It’s the result of something else that you’re doing. There’s the old story of the archer who misses …
I’ve known Corrina Gordon-Barnes for a few years now and my respect and affection for her have only deepened. She coaches, consults and runs a very fine blog for conscious service providers. She’s got a lot of thoughts worth hearing about how to create a blog for yourself and how to do it in such …
Blog for Clients: An Interview with Corrina Gordon-Barnes Read More
Once you’re at the Farmer’s Market, your booth design and signage are going to play a big role in how successful you are. If you do it right, no one will even notice the impact of them – they’ll just feel drawn to it and want to spend time there. Years ago, I was at the downtown Edmonton …
Farmers Market Marketing Series #7: Three Big Ideas on Your Booth Read More
This article was originally published on The99Percent.com and went viral with 6,000+ retweets/shares. It has been republished on LifeHacker and across the web. Written by: Michael Margolis Illustration: Oscar Ramos Orozco If you’re a designer, entrepreneur, or creative — you probably haven’t been asked for your resume in a long time. Instead, people Google …