As you begin to develop your business model, it is helpful to begin with the end in mind. What’s your most robust offer? What’s the ‘gold’ level of your offers? What’s the premium, most in depth and comprehensive version of what you offer? There’s a good chance that this will pay half of your […]
Thirty-Three Elements Service Providers Can Include in Their Premium Programs Read More
Well, for many people on this list, Christmas will have just happened and gifts will have been, in some fashion, given and received. If you got any gifts, there’s a good chance that you loved some of them and other ones had you utterly question your friendship with that person and wonder if they even
The Two Skills of Gift Giving Read More
by Julie Wolk It’s time to talk about boundaries, people! This is a subject often broached in personal development – holding boundaries is considered essential for maintaining emotional health (for example, you may choose not to spend time with a particular friend who drains your energy). But boundaries are rarely discussed in a business context. And
Hey there, In case you missed it, here’s the recording of George Kao’s Facebook Live he did for my folks on How to Run Online Classes. The feedback to it was universally positive. Loved your enthusiasm and simplicity This was great! Really helped with some ideas, perspective and considerations moving forward. Thank I love the
How to Create Online Courses with George Kao – (60 Min Video) Read More
The other day, I got the following email from someone: “I have been following you for a long time and really enjoy the newsletter. I have your books, I watch your youtube videos, the whole thing. I have a question, though. I am a property manager, I make decent money with just a few homes
On Firing Bad Clients: Seven Questions Worth Asking Yourself Read More
Last year sometime, I was on a call with a client, Jamie Wallace, who told me about a terrible review someone had left him on Google. He’d made some mistakes in a past business and now they were coming back to haunt him. I gave him some suggestions during an hour of online, google doc
Dealing with Bad Reviews Online Read More
I’m often asked, “How do you get good testimonials?” Of course, the truest answer is, “Do good work.” Without that, nothing I am about to say holds much water. But, if we don’t acknowledge that it’s possible to do wonderful work and not be furnished with written testimonials from the very people you served, well…
How To Get Great Testimonials (Without Pressuring or Badgering) Read More
Coming from a long line of teachers, preachers, artists and writers, the tech world never sang to me. At least not until I started my own business and realized what was available, if I were to master a few key ingredients. This is where my nerdy researching took flight. I dove head first into studying
Guest Post: Ten Basic Pieces of Tech Worth Tackling by Molly Mandelberg Read More
“I think I’ll try to handle this and figure it out on my own.” Well, hey . . . Amen. This is how I’ve done most of my business. I’ve bootstrapped it and, for the most part, not spent money I couldn’t afford to spend. Sure. If you can figure your business out on your
When To Ask For Help Read More
Your clients want to know they’re in good hands with you. I’m thinking about this because I just came back from a mediocre massage. The style wasn’t one I liked. A bit too abrupt. Not as flowing and as intuitive as I like. But that wasn’t the big issue. In fact, there were no big