A few months ago, my Facebook friend Kundan Chhabra posted something that caught my eye. It was about creating a context of good will in your business. I messaged him asking if he would be willing to write a guest post for my blog about it. It took a few months of conversation but what […]
The other day, I got the following message on Facebook: “Hey Tad, just want to say how much I love you work and continue to follow your blog and content all the time.” These kinds of messages always find a good home in my world. It’s easy to think that people like me are constantly
Ambushing and Bait and Switches Read More
A few weeks ago, I was trying to fill up a marketing workshop I was hosting in Edmonton with my colleague Mark Silver. Numbers were lower than I wanted and so, instead of just relying on the facebook event, email lists and such, I decided to do some personal outreach to key people I thought
Chat Transcript: Asking People to Come to Your Workshops Read More
I was just chatting with my colleague and dear friend Javan Bernakevitch of Permaculture BC. He dropped me a line of facebook asking for help in spreading the word on a course he was doing. It’s a course he’s told me about and that I know is brilliant. Javan: Hey bud, I’m offering the core of
Sales Letter Case Study: Permanomics Read More
As I discovered during my Niching for Hippies six week coaching program, people have a lot of fears around niching. And then coaches encourage them to push through those because ‘niching is so important’. But I’ve been learning that those fears are actually important to listen to. Sometimes the very thing that seems like it’s
don’t ignore your niching fears Read More
Just had a chat with my pal and colleague Jaime Almond (pictured below) about the behind the scenes of how I write a blog post and thought you might find it interesting. Jaime I just had an idea for a blog post for you me oooh Jaime you know how we were talking about how
backstage pass: how i write blog posts Read More
A colleague of mine recently told me that she had been talking about me a lot with people in her life – spreading the word about my marketing work. But . . . she wasn’t sure she was saying the right things. And this is an important piece of word of mouth marketing – not
are your clients saying the right things about you? Read More