Figuring out your Ideal Client. What’s the big deal? Why bother? One of the big reasons is because this work can help you craft an extremely lucid and lovable homepage. A homepage that your ideal client, the kind of client you love to work with, would read and say, “Wow! That’s me!” and read more. A homepage …
The best guide I’ve ever seen for writing your homepage is Carrie Klassen’s eBook How To Write a Loveable Homepage. And, over the years, one of the biggest questions I’ve gotten about websites and homepages is, “What if I offer three different things? How do I represent this on my site?” The first thing is that, …
Five Homepage Case Studies: Directing Them Where They Need To Go Read More
Sales letters get a bad rap. They are often avoided by good-hearted people because they have the appearance of bad things they’ve seen and with which they never want to be associated. But here’s my take: a sales letter is actually an integrity check. It’s a dojo. Sales letters force clarity on what might otherwise remain …