I recently spoke to a group of 40-50 of the good folks at the Alberta Farmer’s Markets Association meeting in Edmonton. The topic of the conversation was marketing and the piece I most wanted to bring was that of hubs. The idea that partnership is often better than going it alone when you’re trying to …
This is a late edition to the Farmer’s Market Marketing Series. A few weeks ago, I was invited out to Fort Saskatchewan to speak to some good folks who sold their goods via the Farmer’s Market. I’d done a presentation of this type a few months back and, in the last fifteen minutes, I realized that …
Three Hub Marketing Case Studies from the Farmer’s Market Read More
Well! It’s finally gone and happened. All the blog posts are up from the Farmers’ Market Marketing Series. What follows is a summary of all of the posts I’ve written in the series to make it easy for you to find the ones most relevant to you. #1: What This Series is and Why I’m …
Farmers Market Marketing Series #13: Final Thoughts, Blog Summary and Ten Resources Read More
First of all, if you run a Farmer’s Market, god bless you. You are the glue that pulls together the rickety structure that gives many of these farmers a fighting chance of eking out a living and all of the rest of us a place to go to get our food and connect with those …
Farmers Market Marketing Series #12: Eight Ideas for Farmer’s Market Managers Read More
So far in this Farmer’s Market Marketing Series we’ve covered a lot of ways to make the best of the markets themselves but I wanted to share at least a few ideas on how to grow your business outside of the markets and hopefully ones you’d not considered yet. BEYOND THE MARKET IDEA #1: Partner …
Farmers Market Marketing Series #11: Six Marketing Ideas for Farmers Outside of Markets Read More
What to charge? This has always been and may always be one of the most difficult decisions you can make in business and one I knew would be important to touch on in this series of posts on marketing for farmers and farmer’s markets. Here’s the most basic I can make pricing: If you’re getting …
Farmers Market Marketing Series #10: Thoughts on How do I Price Things? Read More
So, we’ve covered ideas for ways you make design your booth and engage people at the Farmer’s Market. So, if you use those, you should be well on your way to success. But, if you miss the following ideas, things could be a little rockier than you’d like. So, here are some bonus ideas to …
Farmers Market Marketing Series #9: Ten Bonus Ideas for Success at Farmer’s Markets Read More
Selling. This must be one of the most awkward things that humans have ever created. No one likes to sell. No one like to be sold to. That’s the reality. But it’s also real that we need people to buy from us. And to do that we may need to engage customers in conversations. There’s …
Farmers Market Marketing Series #8: 18 Ideas on How to Engage Customers From Your Booth Read More
Once you’re at the Farmer’s Market, your booth design and signage are going to play a big role in how successful you are. If you do it right, no one will even notice the impact of them – they’ll just feel drawn to it and want to spend time there. Years ago, I was at the downtown Edmonton …
Farmers Market Marketing Series #7: Three Big Ideas on Your Booth Read More
In researching for this blog, I discovered some gems of how farmers were using social media. But it raises the important question. Why use social media? And what should you post anyway? I don’t think you need social media as a farmer. I don’t think it’s going to be the engine that drives the most …
Farmers Market Marketing Series #6: 76 Real World Examples of Farmer’s Using Social Media Read More