Books
Crystal Clear: Five Simple & Proven Ways to Describe What You Do So That People Get it (Even if it Seems Hopeless)
$40.00Add to cartOver the years, I have heard the following sentiment from a good chunk of my clients. “How the f#@* do I articulate what I do?!” Is this you? After you tell someone (who you genuinely think you could help) what you do they often say things like, “wow. that’s really interesting . . . say . . . I’ve got to get some punch . . .” You can tell that, the more you talk about what you do, the more you lose them. When you’re talking with someone you know you could help, you can just tell that they aren’t ‘getting it’. You have a strong sense that they way you’re describing what you do now (in person or in your marketing materials) isn’t as strong, compelling or clear as it could be.
22 Myths About Building Your Practice: Learn Almost Two Dozen Ways You Might Be Unwittingly Sabotaging Your Own Success
$20.00Add to cartThis 53 page ebook delves deep into what I see as the 22 most pervasive and limiting myths that holistic practitioners, life coaches and permaculture folks often come to believe. This is my belief: most practitioners fail not because it’s inevitable, but because they believe certain myths about building their practice. They are like lenses or filters they look through that colour everything. When I say ‘myth’ I mean the assumptions that most practitioners operate under about what is normal and what is possible. These myths determine what they do and don’t do in their marketing.
The Top Ten Blunders Holistic Practitioners & Life Coaches Make
$20.00Add to cartIf you’re a service provider like an holistic practitioner, life coach or permaculture practitioner who is struggling to get enough clients, this 40 page ebook is well worth the time and money. In my experience, most service providers make the same blunders. And if all you do is to stop making these blunders, you’re well ahead of the game.
The Heart of Selling: An Interview with Mark Silver
$40.00Add to cartSales. This is an area where I see many service providers struggle. And, years ago, it was an area where I had some confusion and questions too. And, so I called up my dearest colleague and marketing bromance Mark Silver to delve into this perilous and sticky terrain and get his perspective on how to sell without any of the grossness or awkwardness. We recorded the conversation and, years later, I am finally releasing this 83 page ebook to the world (with a few added bonuses).
The Niching Fears
$10.00Add to cartFourteen Legitimate Reasons Niching Is Feared (And Why It Might Be Okay After All). Niching can be scary. In order for a niche to be authentic, it often ends up having a deep connection to our own deepest wounds and struggles. Which aren’t always easy to face (even if it’s ultimately healing to do so). If you feel a bit freaked out about niching, you’re not alone.
The Niching Nest
$20.00Add to cartInsights, Strategies and Unconventional Wisdom to Help You Find Comfort and Clarity in Your Niching Journey. Why this book? Because niching is hard. The two qualities I have found that seem to characterize the whole process of niching for most people are confusion and discomfort. Many people have been struggling with this question of ‘What is my niche?‘ for years. And it can be immensely painful. The Niching Nest starts with an understanding of niching that is not common: that your niche is not simply your brand or target market but your role in the community.
Don’t Market Yourself: Market Your Message
$20.00Add to cartIf you have a business, you are going to be known for something. It’s inevitable. The question is this: will you be known for the right things and will your reputation bring you the kinds of clients you want? It might take you a while to find your message. And, in the process, you’ll likely come to find that, even though your business may be guided by one particular overall message, that it contains many messages nested within it like eggs in a bird’s nest, or treasure in a treasure chest. Or maybe it’s more that your core message is a tapestry seen from a distance but, as you get closer you can see the individual threads.
How to Start
$20.00Add to cartA practical and refreshing, seven-step workbook to use when marketing feels gross and awkward (you can do it all in one lazy, rainy afternoon and you’ll use it for the rest of the life of your business). This is a tiny workbook about a little idea that could make a big difference in every piece of marketing you ever do from here on. Here’s the little idea: what if you made the heart of your marketing strategy about how your marketing feels to you and others?
Point of View Marketing
$40.00Add to cartThe subtle, underestimated & credibility-building power of articulating why you do what you do the way you do it. If you’ve been following my work for any amount of time, then you’ve heard me talk about the importance of point of view in marketing. Your Point of View is your perspective, your philosophy, your approach. Your niche is central to relevance, whereas your point of view is absolutely central to trust and credibility. Aside from niche, point of view is the missing element in 90% of the businesses I come across.
The Art of the Full House
$40.00Add to cart67 real world, zero-hype, proven ideas on how to sell out your next workshops, retreats and events.
If you have events you need to promote, then this is the eBook for you. You might be an entrepreneur whose income relies on promoting your workshops, seminars and retreats. Or perhaps you’re a society, non-profit or community group that advances its mission using parties, conferences, gatherings, summits or festivals. Either way, you’re someone who need to get people out to your events.
Who am I to Teach and Charge for it?
$20.00Add to cart“Who Am I To Teach?” The question is real. We’ve asked it of ourselves many times and likely will many more. In this 101 page eBook, you will learn about Comforts & Encouragements, Caveats & Afflictions, and Paths Forward in relation to teaching your work and being grounded and confident as a teacher.
The Art of Relevance
$40.00Add to cartIn this 151 page eBook, you will learn how to get your ideal client’s attention and have them saying, “That’s me!” vs. “So what.” In this eBook you’ll read all sorts of examples and strategies to clarify the journey and results you are offering. BONUS: The Art of Relevance Workbook guides you through the best, most useful questions I’ve come up with over the years while working with hundreds of entrepreneurs to help them figure these very things out.
On Selling High End Packages for Coaches: A Conversation Between Tad Hargrave and Greg Faxon
$20.00Add to cartAre you a coach who feels stuck around offering higher priced packages? This 33 page transcript is chock full of real-world examples and a variety of strategies around high end packages and offerings.
Pay What You Can eBook
$40.00 – $80.00Select optionsThis eBook is my distillation and synthesis of what I learned about running PWYC workshops over by 17 years of practice. It is lean. There is no filler in this eBook. There were a lot of failed experiments. I’ve not brought those in. There are many experiments with PWYC in other industries (e.g. magazines, restaurants, massage therapy, yoga studios etc.). I haven’t included that either. This eBook is entirely focused on how you can use this pricing model to run profitable workshops.
Hub Marketing eBook
$40.00Add to cartThis 237 page eBook may be the most practical and important eBook on marketing that I’ve ever written. Hub Marketing is the core concept and practice that I have used to grow my own business and use to help my clients grow theirs. Hub Marketing is about putting your marketing where people are already looking and listening.
