I just got some new headshots done for my work (by Toronto’s wonderful Donna Santos) and it had me want to send you some thoughts on how photos impact your marketing. It’s much more than you think. We live in a day and age where less and less people want to buy from faceless corporations – we want …
I was just chatting on the phone today with my new colleague (and increasingly pal) Maruxa Murphy. During our chat she mentioned a photographer, Christina Morassi, who had a real gift for capturing people’s essence in her photographs and had some great before and after shots to prove it. Now, I’ve written before about the …
Regarding your business headshot, here are three possible scenarios: SCENARIO #1: No Photo. This is terrible. Reading a bio without a photo feels hollow. They get no sense of you as a ‘person’. You will seem abstract. SCENARIO #2: A Bad Photo. This might even be worse. I can’t tell you how many ads I’ve …
Let me give you some before and after examples of good and bad photos with explanations from my pal and genius photographer in Toronto, Donna Santos. To the right is an example of a great photo. It’s of my friend Ingrid Crynz. This is how good you want your photo to be. To the left …