“If you build it they will come.” Those are probably the most destructive words an entrepreneur can utter – aside from, “I already know that.” and “the government can pry those taxes from my cold dead hands!” Sure, if you offer a great quality product and service word will spread. Especially if you’re at the […]
Why Word of Mouth MUST Be Central to Your Marketing Plan Read More
Once you’ve identified the niche you want to attract, it’s probably a good idea to ask yourself, “Where do they already spend time, money or attention? What are the events, groups, businesses that they already trust? Who are the individuals they respect?” After all, if you can align yourself with those groups – those hubs
Nine Qualities of a Good Hub Read More
Hubs can help you spread the word. Why? They’re well connected and well respected. They’re like the one’s and two’s in the photo to the right. Their circles overlap a lot of other people’s circles. An endorsement from a ‘1’ can mean more to you than an endorsement from ten ‘4’s. Placement in the ‘right’
The Seven Kinds of Hubs Read More
There’s something that’s often overlooked in marketing that my pal Mark Silver brought to my attention in a conversation we had a while back. He also wrote about it on his blog here. This is something that is very much at the heart of the notion I’ve been working with a lot lately on ‘becoming
Craft Fair Booths, Animals and Potential Clients Read More