Hub Marketing and Collaborations with George Kao and Tad Hargrave
In December of 2019, my dear colleague George Kao and I sat down to talk partner marketing and hub marketing together and recorded it for you.
identifying your hubs
Meet The Woman Who Changed My Mind About TeleSummits – A Conversation With Milana Leshinsky
A few years ago, I recorded a video entitled Why I (Almost) Never Do TeleSummits. I recorded it so that I’d have something I could send to all the people who were asking me to participate in their tele-summits that I almost never wanted to do. And then a few weeks ago, I got an …
Guest Post: A Simple Way to Keep Track of Your Hub Marketing by Lisa Baker
What would it mean for your business if your email subscriber list doubled next month? What if your client list doubled? Better yet, what if you knew you could double your client list whenever you wanted, with just a few simple steps – and you could do it without spending any money on your marketing? …
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“What are your favourite books and authors?”
This is a simple question that I’ve asked more times than I can count of clients to help them clarify their point of view on an issue: “What are your favourite books and authors?” Now, when I ask this question, I’m not asking generically. I’m asking it in the context of the work they do. I’m asking them, …
The Marketing Mistake The Spice Store Made
I didn’t need more spices. I needed a spice rack. I figured they might have one. Or know where to find one. I walked in and asked a woman who worked there. She apologetically shook her head and told me they didn’t carry any racks and had no idea where I might find one in …
Guest Post: What Your Business Isn’t Telling You – The Eightfold Path of Tracking
by Tim Emerson of KwanYinHealing.com A few months back, Tad asked me, along with other Niching for Hippies alumni, for feedback on “The Niching Spiral,” and what other suggestions we might have. I shared that I liked the spiral imagery. In my experience at least, a niche isn’t a one time decision, but rather, a …
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Two Minute Video Case Study on Identifying Your Hubs
If you’ve followed my work at all you’ll know that the core of what I teach is about ‘warm marketing’ where, instead of trying to reach people through a cold approach as a stranger, you, instead, triangulate and work to identify hubs who your ideal clients already trust, and have them introduce you. And, beyond …
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Guest Post: How I Got 11,000 Likes on My Facebook Page in Six Months
One World Likes “I arise in the morning torn between a desire to improve the world and a desire to enjoy the world.” ~ E. B. White What do Trinidad and Tobago, Namibia, Saint Lucia, Sierra Leone, the Solomon Islands, Uganda, Singapore, the Federated States of Micronesia, Nigeria, the Philippines, Papua New Guinea, Seychelles, Sudan, Vanuatu, Barbados, …
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five steps to get more (and better) clients – (14 minute video)
A few weeks ago, I realized how I take almost every client I work with through the same series of five steps. If you want more (and better) clients, you will have to, at some point, engage all five of these things. The bad news is that they’re not easy. The good news is that …
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niche case study: the happy MD
I met Dike Drummond (pictured here) in 2011 at a marketing workshop and loved him warm, positive attitude. I liked him instantly. He just started a new project that is so very on point around niching and a beautiful example of how our own wounds can be doorways to our truest niches. What is …