If you’re struggling with your marketing, it’s likely because of things that have nothing to do with marketing. If you can’t seem to make the tactics you’re using to promote yourself work, it’s likely not about the tactics. In order for your marketing to work, there are things that need to be done first. If […]
The Four Things You Need To Do Before Marketing Read More
This ad is amazing. Save the bros. Before it’s too late. [vsw id=”ewBG_jmMI40″ source=”youtube” width=”625″ height=”544″ autoplay=”no”]
As many of you know, I’ve just launched a new website all about how to successfully navigate the often difficult and perilous journey of figuring out your niche. More about that soon. But one of the best tools I’ve ever come across in figuring out your niche was something I heard about from one of
Video Interview: Danny Iny on The Positioning Matrix Read More
I just had an 80 minute google hangout with a dear friend and colleague in the UK who’s known as Simon on the Sofa. We spoke about how marketing often feels ‘off’ even, sometime especially, when it’s called ‘conscious marketing’. We spoke about how dating and marketing were intimately connected and about the importance
80 Minute Video: Conversation on Transparent Marketing with Simon on the Sofa Read More
If you’ve followed my work at all you’ll know that the core of what I teach is about ‘warm marketing’ where, instead of trying to reach people through a cold approach as a stranger, you, instead, triangulate and work to identify hubs who your ideal clients already trust, and have them introduce you. And, beyond
Two Minute Video Case Study on Identifying Your Hubs Read More
Michael Margolis is my marketing bro. We’ve never met in person but from moment one of connecting with each other we were instant pals. Michael understands the power of story in marketing better than most people I know. And, in the lead up to my Niching for Hippies program, it occurred to me that Michael
Niching for Hippies – Interview with Michael Margolis Read More
The other day I did a forty minute video interview with Nash Ryker of http://yourepicdestinytv.com/. We got to talk about some new ideas I have been having around authentic marketing, especially: the only three kinds of potential clients you will ever meet the importance of vulnerability in marketing the most important shift you can make to
40 minute video interview on authentic marketing with nash ryker Read More
On August 6th, I hosted a video interview with my dear colleague George Kao. George is consistently one of the innovative colleagues I’ve ever met. He’s launching a new initiative in the personal growth & business space using a co-op business model which is really inspiring for me and we had a conversation about the
80 Minute Video Interview with George Kao – The Seven Steps to True Livelihood Read More
If you haven’t seen this video, I highly encourage you to watch it. Being willing to be vulnerable might just be the most important thing you could ever do for your business. It will help people feel safe with you and also attract your ideal clients to you more strongly. Your willingness to be incredible
brene brown: the power of vulnerability Read More