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The Top Ten ‘Marketing for Hippies’ Paradigm Shifts

Paradigm Shift #1: Realizing That You Are Supposed to Be Terrible at Marketing Yourself Vs. Thinking You Are Supposed to Be Good at Marketing Yourself. I’ve heard so many people come into my marketing workshops with this thought, unarticulated. “I should be better at marketing myself. I need to get better at marketing myself. I’m supposed to …

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The Customer Values Question

  Years ago, I read the book Monopolize Your Marketplace. Though the title and tone is aggressive, it has some incredible content. The Three Roles of Marketing I teach come from this book. And, as I was working on a new project the other day and rummaging through some old notes, I came across the …

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