Paradigm Shift #1: Realizing That You Are Supposed to Be Terrible at Marketing Yourself Vs. Thinking You Are Supposed to Be Good at Marketing Yourself. I’ve heard so many people come into my marketing workshops with this thought, unarticulated. “I should be better at marketing myself. I need to get better at marketing myself. I’m supposed to […]
The Top Ten ‘Marketing for Hippies’ Paradigm Shifts Read More
Sitting around a fire and telling stories at night time. This must be one of the most ancient, enduring and comforting of all human past times. As Barry Lopez put it in his book Crow and Weasel – “Sometimes a person needs a story more than food to stay alive.” As the old Scottish traveller Duncan
Five Types Of Stories You Can Use In Marketing (And How) Read More
Figuring out your Ideal Client. What’s the big deal? Why bother? One of the big reasons is because this work can help you craft an extremely lucid and lovable homepage. A homepage that your ideal client, the kind of client you love to work with, would read and say, “Wow! That’s me!” and read more. A homepage
Twelve Homepages Case-Studies Worth Exploring Read More
Years ago, I read the book Monopolize Your Marketplace. Though the title and tone is aggressive, it has some incredible content. The Three Roles of Marketing I teach come from this book. And, as I was working on a new project the other day and rummaging through some old notes, I came across the
The Customer Values Question Read More
There are, in my mind, three roles of marketing. The first is to get their attention. The second is to filter and establish if it’s a fit at all (by going through the three filters of relevance, credibility and value). The third is to lower the risk of taking the first step (or the next
Three Core Strategies to Reducing The Perception of Risk Read More
If you’ve followed my work for a while, you know that I’m all about niching. I even created a whole website about it (with a tonne of free content). I thought it was high time that I put all of my core, bite-sized thoughts in one place. Six Videos: My Core Philosophy on
Niching: Six Core Videos and Five Core Blog Posts Read More
As you begin to develop your business model, it is helpful to begin with the end in mind. What’s your most robust offer? What’s the ‘gold’ level of your offers? What’s the premium, most in depth and comprehensive version of what you offer? There’s a good chance that this will pay half of your bills.
A year or so ago, a dear fellow I know in London, England asked this question on Facebook: “Is it possible for spiritual healers to make a living?” I imagine he had seen a lot of people get into the business only to struggle and fail in the end. I’ve seen it myself. It seems
Is it possible for spiritual healers to make a living? Read More
I’m often asked, “How do you get good testimonials?” Of course, the truest answer is, “Do good work.” Without that, nothing I am about to say holds much water. But, if we don’t acknowledge that it’s possible to do wonderful work and not be furnished with written testimonials from the very people you served, well…
How To Get Great Testimonials (Without Pressuring or Badgering) Read More
As I get ready for my next Point of View Lab, I’ve been reflecting on some recent examples I’ve been uncovering with clients. Over the past few months, I’ve been working with a lot of people around their point of view and I keep being amazed at the power that this has in our marketing. Whereas
Point of View Marketing: Five Case Studies Read More