Ethics in Advertising

Guest Post: Privilege Based Pricing

A few months ago, I was connected with Peter Rubin who was experimenting with a new pricing model the likes of which I’d thought of before but of which I’d never heard: privilege-based pricing. As soon as I heard the name of it, I asked if he’d be willing to write a blog post. This …

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“But aren’t people indecisive?”

During my last tour in Toronto leading my Marketing for Hippies 101 workshop, I was asked the same question, twice in different workshops. “But don’t people have a hard time making decisions?” And, both times, I had to stop to address it. The notion that people struggle to make decisions is one of the classic …

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Funny Video: Just Add Natural

Natural doesn’t always mean natural. This mockumentary by Only Organic gives you a little heads up on what and what isn’t organic. Brilliant take on the rampant greenwashing of our food and lack of ethics used in food marketing.  You can find other funny things on my blog here.    [vsw id=”AftZshnP8fs#t=230″ source=”youtube” width=”425″ height=”344″ …

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Guest Post: Eco-Friendly Advertising: Good for Business, Good for the Planet

by Darren Leach In the nature of the beast, the advertising industry is about as trendy as high school. With larger corporations leading the way, executing these “hip” marketing campaigns leads to infectious awareness, leaving everyone talking. As the popular proverb goes, actions speak louder than words. Same goes the world of advertising as of …

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Guest Post: Empathic Marketing and TLC: A Whole New Paradigm of Business!

by Tomar Levine, SoulGuidanceForYourBusiness.com  A message I’ve valued in some of your posts, Tad, is to not shame or blame people, to not make them feel worse about themselves in the attempt to market to them. When I heard you say that, something in me relaxed and felt safe. Accepting People Where They Are I …

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guest post – Planting the Seeds of Good Karma to Enrich Your Business and Life

 by Angela Croft Planting the Seeds of Good Karma to Enrich Your Business and Life When I was first starting my coaching business, I heard one of my mentors at the time say that there’s no better personal development plan on the planet than starting your own business, and I couldn’t agree more. Building a …

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marketing from the heart manifesto

One of my clients, wrote me a beautiful email recently with her ‘manifesto’ about marketing. I was so inspired by it that I had to share it. It’s a beautiful example of starting with the ‘why’ and of a clear and compelling point of view. * Marketing From The Heart? by Mary Pellicer, MD? My …

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slow marketing

I’m in Vancouver sitting at yet another favourite hang out spot here – Eternal Abundance (full of raw vegan goodness, comfy chairs, high ceilings and lots of natural light). I love places like this. I just finished my weekend workshop in Vancouver (and Victoria the weekend before that). You can see photos here. And something …

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