I just lunch with my friend Govert van Ginkel. I hadn’t seen him in a couple of years but we both share a passion for Non Violent Communication and how we can engage in healing and supporting others best. He and his partner TR we in town and we went for lunch at one of […]
muslim school marketing lesson Read More
My dear colleagues Jeffrey and Suzanne are hosting a call all about their take on ‘Spiritual Copywriting’. You can check it out here. So it had me want to jot down some of my thoughts about this whole ‘writing sales letters’ thing. I’ve already written a few blog posts on sales letters but I’ve never
nine thoughts on copywriting for hippies Read More
I’m in Vancouver sitting at yet another favourite hang out spot here – Eternal Abundance (full of raw vegan goodness, comfy chairs, high ceilings and lots of natural light). I love places like this. I just finished my weekend workshop in Vancouver (and Victoria the weekend before that). You can see photos here. And something
At some point last year, it became clear to me that there are three main things most entrepreneurs need to have handled in order to thrive. They overlap each other like circles in a Venn Diagram. And I realize now that I’d never written about them explicitly. So, here we are. First, there’s a seven
three foundations of a thriving business Read More
by Howie Jacobson “Most of my clients are liars and cheats,” Allen (not his real name) said. I sighed. It was going to be a difficult consultation. I was helping Allen improve his marketing. He wanted to know the best wording for AdWords ads that would attract prospects to his website and away from his
guest post: ‘spiritual marketing’ by howie jacobson Read More
A lot of us have fears we never speak about. Fears we imagine no one else has. Fears no one else could understand. And I think it’s important to know what these are for your client. I’ve been writing a lot about the journey and the key elements of your platform lately. Here’s a recap
Island Z: The Unspoken Fears Read More
I want you to think of your favourite cafe or restaurant in town. You know the one. You take all your friends there. They know you by first name. There is so much affection in you for it. It’s a place that resonates for you. You feel like you fit. I bet the first time
resonance in marketing Read More
I never thought I’d hear the words ‘porn addiction’ on one of my coaching calls. I just hosted a coaching call all about identifying your hubs called “Seven Places to Find Your Perfect Clients”. We had five folks gathered who I was personally working with to help them sort out where they could find people.
is your partner addicted to this? Read More
Victoria Laine does a simple thing that most entrepreneurs could do but never think of. She hosts tours. Now, she does tours of grocery stores. But maybe you could host a tour of strawbale homes. Maybe you could host a tour of gluten free options in your neighbourhood. A medicinal plant walk. A pub crawl
case study: grocery shopping tour Read More
My colleague Vrinda Normand (pictured here) just wrote a brilliant little piece in her latest newsletter about the four stages clients must, invariably go through before they choose to do business with you. This is a useful shorthand to explore – where are things stuck. 1. Your potential clients become painfully aware of the problems
the four stages all clients must go through Read More