Well, for many people on this list, Christmas will have just happened and gifts will have been, in some fashion, given and received. If you got any gifts, there’s a good chance that you loved some of them and other ones had you utterly question your friendship with that person and wonder if they even […]
The Two Skills of Gift Giving Read More
by Julie Wolk It’s time to talk about boundaries, people! This is a subject often broached in personal development – holding boundaries is considered essential for maintaining emotional health (for example, you may choose not to spend time with a particular friend who drains your energy). But boundaries are rarely discussed in a business context. And
Money. Abstractly it seems like a good thing to have. But talk to most conscious entrepreneur types about doing one of the central things that will open the door to more of it appearing in their lives? Stunned silence and utter emotional shut down. Money is fraught for everyone in this culture. We’ve all done
The Art of Raising Your Fees Read More
(NOTE TO READER: As you can see, this post has generated quite the commentary below and this from sharing it on social media. If it’s any reassurance, my practice of offering my daylong and weekend workshops on a PWYC basis is not under any imminent danger. I don’t intend to stop it any time soon.
Maybe I Should Stop Doing PWYC Read More
By Josh Van Vliet, Director of Community, Academy for Coaching Excellence I recently read a guest blog post by Peter Rubin about Privilege-Based Pricing here on the Marketing for Hippies blog (if you didn’t see it, it’s great – go check it out here). In it, Peter shares about this interesting and innovative way that businesses
Guest Post: Sliding Scale 2.0 – No One Left Out Read More
A few months ago, I was connected with Peter Rubin who was experimenting with a new pricing model the likes of which I’d thought of before but of which I’d never heard: privilege-based pricing. As soon as I heard the name of it, I asked if he’d be willing to write a blog post. This
Guest Post: Privilege Based Pricing Read More
There are three main criteria of a viable target market. First, it needs to be clear. As a prospective client, I should know immediately if I’m in that group or not. Second, we need to be able to find those clients. There should be hubs. Third, there need to be enough of those clients who can
What if the people I most want to help are broke? Read More
I went to see a therapist the other day. It was my first time making an appointment with her. I arrived early to the old house, renovated to be a clinic where my naturopath is also housed, and was offered some tea while I filled out the intake form. Some of the questions were straight
Intake Forms & Earning Trust Read More
What to charge? This has always been and may always be one of the most difficult decisions you can make in business and one I knew would be important to touch on in this series of posts on marketing for farmers and farmer’s markets. Here’s the most basic I can make pricing: If you’re getting
Farmers Market Marketing Series #10: Thoughts on How do I Price Things? Read More
At some point in your life as a conscious entrepreneur, teaching an online course may be to be the next logical step. You’ll want to help many more people, without the constraints of space and time. You’ll want to make an impact beyond your live group workshops or one-on-one sessions. The best thing is, marketing your
Industry Report: The State of Online Course Creation Read More