Figuring out your Ideal Client.
What’s the big deal? Why bother?
One of the big reasons is because this work can help you craft an extremely lucid and lovable homepage.
A homepage that your ideal client, the kind of client you love to work with, would read and say, “Wow! That’s me!” and read more.
A homepage that instantly establishes relevance with the best kinds of clients and repels the ones you don’t want to work with anyway.
A homepage that is clear not confusing.
A homepage that people read and say, “I totally get it.”
Remember, the confused mind says “no.”
So I’d like to share some, real-life examples of homepages.
Disclaimer: I am focused on the words here, not the design. The words matter more than the design. I’m not saying design doesn’t matter. I’m saying, for our purposes here, that it matters less for establishing relevance.
Case Study #1: My own. I think it’s solid: www.MarketingforHippies.com.
Case Study #2: Karen Black, a marketing coach in Norwich, England who also caters to the conscious business types. We had the chance to meet and wander the Norwich market in 2019 and I fell in love with the town and its people: www.HubFizz.uk.
Case Study #4: Nan Krueger, an interior designer with an eco-friendly bent, who lives in the Boston area. Nan put an immense amount of work into clarifying her ideal client and her packages as well: www.MyGroovyHome.com
Case Study #7: Larisa Noonan has found a very compelling niche and crafted a beautiful homepage her ideal clients will read and say, “That’s me!”. Her headline and subheadline say it all, “Want To Be A Witchy Healer But Grew Up In A Fundamentalist Christian Home? Support for the Aspiring & Closet Good-Witches, Heathens, and Elders-In-Training Recovering From A Fucked Up Childhood” I couldn’t be happier with what we came up with.
Case Study #8: Founded by Derik Eselius, The Denver Yoga Underground specializes in retreats, workshops and yoga teacher training for the outlier yogi. Very niche. Derik manages to spell this out quite clearly on his homepage, worth checking out. The Philosophy tab is also worth checking out as is his sales letter for his Yoga Teacher training.
Case Study #9: Bernadette is a life coach who decided to focus on those who feel chronically burned out, resentful and over-burdened and helping these lifetime, award-winning over-givers say “no” and take a break without losing the relationships that matter most. You can check out her homepage here.