Figuring out your Ideal Client. What’s the big deal? Why bother? One of the big reasons is because this work can help you craft an extremely lucid and lovable homepage. A homepage that your ideal client, the kind of client you love to work with, would read and say, “Wow! That’s me!” and read more. A homepage …
Coming from a long line of teachers, preachers, artists and writers, the tech world never sang to me. At least not until I started my own business and realized what was available, if I were to master a few key ingredients. This is where my nerdy researching took flight. I dove head first into studying …
Guest Post: Ten Basic Pieces of Tech Worth Tackling by Molly Mandelberg Read More
“Your website is your dojo,” is a phrase I’ve said a number of times over the past few years to clients. If you want to get good at martial arts, you need to practice. And the dojo is where you practice. You don’t go to the dojo to win. You go to be defeated. You …
The best guide I’ve ever seen for writing your homepage is Carrie Klassen’s eBook How To Write a Loveable Homepage. And, over the years, one of the biggest questions I’ve gotten about websites and homepages is, “What if I offer three different things? How do I represent this on my site?” The first thing is that, …
Five Homepage Case Studies: Directing Them Where They Need To Go Read More
I’ve connected with Tim Gray a few times over the years, and always gotten the loveliest vibe from him. We got into a conversation about websites and it turned out he had some things to say which I thought were important enough that I wanted to share them with you all. This notion of the …
Guest Post: The Background of Your Website That No One Talks About But Everyone Feels Read More