Save The Bros
This ad is amazing. Save the bros. Before it’s too late. [vsw id=”ewBG_jmMI40″ source=”youtube” width=”625″ height=”544″ autoplay=”no”]
Great Ads to Learn From
Sales Letter Case Study: The Coming Home Retreat
Writing sales letters is hard. I wrote a whole blog post on my thoughts on how to do it in a warmer and yet still effective way years ago called Nine Thoughts on Copywriting for Hippies. So, I’ve got opinions but there’s no denying that writing a good sales letter is one of the toughest …
Guest Post: Eco-Friendly Advertising: Good for Business, Good for the Planet
by Darren Leach In the nature of the beast, the advertising industry is about as trendy as high school. With larger corporations leading the way, executing these “hip” marketing campaigns leads to infectious awareness, leaving everyone talking. As the popular proverb goes, actions speak louder than words. Same goes the world of advertising as of …
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cartoon bears educate you about sugar
Such a great example of using social media, animation and video to market for social change. Wow. That song is really catchy. [vsw id=”myxwCEGcBYc” source=”youtube” width=”425″ height=”344″ autoplay=”no”]
caged hens in your bus stop
The Coop grocery chain put out a great ad at bus stops that educated it’s customers (and prospective customers) that it was doing a good thing. And it did it in a funny (but poignant) way that helped people relate to why they were doing it. I think a great indirect consequence of this kind …
follow the frog (and save the rainforest)
A three minute video that does an awesome job of empathizing with people’s experience (guilt for not doing enough) and then giving them something simple they can do to help them get the results they’re after (making a difference and saving the rainforest). Also a great example of offering up a new alternative solution to …
poster review: taming the lioness
I saw this poster the other day at one of my favourite cafe’s in Edmonton – Noorish (where I bring my lap top and sit and do work for hours and hours). There are a few things I really like about this poster below, but the main thing is the title. Taming the Lioness. What …
obama’s ad makes his case
President Obama recently released an ad (you can watch it at the bottom) I thought was worth commenting on – all politics aside. First of all, it reminds me how far the world has come that now video marketing and social media has become so ubiquitous in both politics and business. Here’s where I think …
case study: 10 lessons on making a no hype compelling sales video
My dear friend and colleague Ryan Eliason has put together a video presentation about his upcoming business training for social entrepreneurs. I just finished watching it. And it. is. good. I want to encourage you to watch this (whether or not you decide to participate in his training). I think this video is a great …
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What if we advertised buses like we do cars?
Just saw this short commercial that applies the tools used to sell cars . . . applied to buses. Very cool results. I think it’s always great to learn from ads you see that inspire you or produce real world results. You can check out more of the ones I’ve collected here. [vsw id=”snKbU5r0pBo&” source=”youtube” …