What if your coaching could be a potent, effective and inspiring form of activism? In asking this question, I am suggesting something to you that might be hard to hear: there’s a good chance that it’s currently not. Let me make my case: the coaching industry grew out of the personal growth industry and the […]
Coaching As Activism Read More
This is a different sort of blog than I usually write because it’s not just about marketing. It’s about the context that marketing happens inside of. Namely, the economy. Of course, most of us have some very justifiable issues with marketing. Some of us wonder if even the whole ‘conscious marketing’ thing is bullshit. But those issues
I almost died a month ago. And it showed me something important. When we are in crisis, the crisis becomes everything we see. It looms over us like a giant, blocking out the sun. And this makes dealing with the problem very hard. We become overwhelmed with not only the problem but our emotional reactions
by Schuyler Kaye You’ve probably heard how important it is to have an awesome “about me” page. As the saying goes people buy you, not the product or service. Yet it can be one of the most difficult pages to write. I mean how do you capture “you” on a single page? And even if
Guest Post: How To Make Your “About Me” Page Irresistible Read More
Rebecca Tracey has something very important to share with you. So many people come to me for marketing help who are not ready for it. Before you can market a thing, you need a thing to market. It sounds so simple. But, if you want it to be really successful and
what to do before you even think about marketing your business Read More
by Brad Morris of www.CowabungaVisionQuest.com 15 Months Ago I had a Vision while in the Mountains of Peru… My Vision was to create ‘Something’ that helped people Meditate and Celebrate their lives every single day so that they too could know the joy that comes from accessing a connected state of Presence that I have come
Guest Post: 7 Top Lessons I learned from Creating my Online Product Read More
One of my clients, wrote me a beautiful email recently with her ‘manifesto’ about marketing. I was so inspired by it that I had to share it. It’s a beautiful example of starting with the ‘why’ and of a clear and compelling point of view. * Marketing From The Heart? by Mary Pellicer, MD? My
marketing from the heart manifesto Read More
The Coop grocery chain put out a great ad at bus stops that educated it’s customers (and prospective customers) that it was doing a good thing. And it did it in a funny (but poignant) way that helped people relate to why they were doing it. I think a great indirect consequence of this kind
caged hens in your bus stop Read More
Clarity is everything in marketing. A while ago I wrote a blog post about the importance of developing a clear platform. Your platform is what you’re known for. It’s another way of talking about ‘brand‘. It’s the heart of slow marketing (but also the basis of fast marketing). The challenge that I lay out in
your platform in a single page Read More
My dear friend and colleague Ryan Eliason has put together a video presentation about his upcoming business training for social entrepreneurs. I just finished watching it. And it. is. good. I want to encourage you to watch this (whether or not you decide to participate in his training). I think this video is a great
case study: 10 lessons on making a no hype compelling sales video Read More