The real reason to do intro workshops (and what this can teach you about the rest of your marketing).

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I’m a big fan of the intro workshop – that two to three hour experience that gives people a good taste of who you are and what you do.

In the first seven or so years of my business, these kinds of workshops were my bread and butter. I did them for free and used them as a way to fill up my weekend workshops (which I offered on a Pay What You Can basis). Sometimes I still do them.

The model, though lean, worked well enough and I toured happily for years.

Of course, in the first few years, I was still sorting out what exactly it was that I had to say about marketing. It took me five years for things to really gel. And then I felt it. It all came together. My intros felt more clear, coherent and solid.

Right around that time, people started paying me money for these free workshops.

I would look up surprised as they were filling out a $50 cheque to me, “This is a free workshop.” I’d tell them.

They’d look at me, nod and say, “Uh huh…” and then finish filling out the cheque.

After that point, I began to charge for the intros.

I’ve led dozens if not hundreds of these kinds of intro sessions over the years and so I’m well acquainted with them. Of course, I never went to a workshop on how to do them or structure them. I just mucked about until I landed on something I liked and that made sense.

But it wasn’t until a few months ago when it really clicked for me as to why we even do these intro workshops in the first place.

It’s a good question to ask:

Why bother? What’s the point of doing an intro workshop? How would you know if they were successful? What are we trying to accomplish in doing them?

Well, it’s good to contextualize all of this in a bigger picture of marketing.

I imagine you want to have a sustainable business and fill up your workshops and coaching programs and so you’re doing intro workshops to support that. The intro workshops are a way of getting more clients.

Fair enough.

So let’s step back a bit. There are three things that must be established in your marketing for it to work: relevance, credibility and value.

Relevance means that they see a fit for them.

Credibility means that they trust you.

Value means that they see what you’re offering as a good deal.

In an intro workshop, your workshop title, poster, sales letter etc. is what will establish the relevance. People will look at it and say, “Aha! Yes! A workshop for people with fibromyalgia! That’s for me!” Relevance comes from a clear niche.

If you do your marketing right, they walk into the room with relevance established.

This is why it feels so off when you show up at a live, intro workshop and the first half hour is spent establishing relevance. Or the whole event. I remember I went to one workshop about, in a nutshell, how to make more money.

And the first thing the presenter asked when he came out was, “Who here wants to make more money?” And then proceeded, in a variety of ways to ask that question over the first few minutes and to tell us a lot of stories about how making more money was a really important thing. I sat there baffled. I looked down at the handout which had the name of the workshop written on it and thought, “Why the hell would I be here if it wasn’t because I wanted to learn how to make more money?”

So, the content of your intro workshop is not there to establish relevance primarily.

Some people would suggest that the whole point of an intro workshop is to establish the value of your offer (e.g. “Come to my weekend workshop!”, “Come to my retreat!” or “Sign up for my coaching package.”).

And certainly I’ve been to some of these and you might have too. The intro workshop (or teleseminar) promises a lot but delivers on very little. It’s frustrating. By the end, you realize it’s been a long pitch. You kept thinking the substance and content was about to appear but it never did.

I once hosted a colleague and realized part way through that he was, literally, reading out his sales letter. The same colleague was offering a free eBook in the lead up to a program of his and the eBook, despite having a lovely cover, was, very literally, a sales letter for his program. Even formatted as a sales letter. I shook my head at the bait and switch.

When people come for content but get a commercial they’re bound to feel tricked and upset.

So, no, I don’t think that our intro workshops are primarily about establishing the value of our offers. Who wants to sit through a two hour, covert pitch.

So, what is the point? Well, if it’s not relevance or value, then it must be credibility.

And this is the freeing realization: your intro workshops are there to help people get to know, like and trust you. Your intro workshops are there for people to get a sense of your vibe. They are there for people to see if there’s an alignment between the way they see things and the way you see things. They are there for people to decide if you’re a fit for them. They are there for people to learn about your point of view and see if that makes sense for them.

That’s really about it.

If they like you and resonate with your point of view and then you make a good offer of a program, product or package that is high value, they are likely going to say ‘yes’ to it.

If they do not like you or resonate with your point of view and then you make a good offer of a program, product or package that is high value, they are likely going to say ‘no’ to it.

It’s that simple.

Perhaps this is why so many people in their intro workshops, tele seminars, and sales letters skip this credibility piece (beyond testimonials). They skip sharing their point of view entirely.

I’ve read sales letters that, basically, say,

“Are you struggling with _________ problem? Doesn’t it hurt? Let me tell you my story about how bad it was and then some stories of clients. And shit… doesn’t it cost you a lot to have this unresolved? Here’s how it cost me. And don’t you want _________ result? I mean imagine your life without it! Imagine you died without getting this result. Wouldn’t you feel like an asshole on your death bed. But this result can be yours when you sign up for my package and learn my top secret method.”

The whole sales letter is heavy on relevance and value but there’s so little credibility in it. It’s big on hitting the pain points and painting a picture of how it might be and very low on offering any meaningful take on how that might happen.

Your intro workshops are a form of marketing, that’s true. But the next marketing, in my mind, is educational. It teaches them something.

Am I saying that you should give away all of your content for free?


You couldn’t fit it all into an intro workshop.

I am saying to give all of the context away for free.

Now, ‘all’ might be overstatement.

But you can give people the 30,000 foot view. You can let them know how you see the big picture of it all. You can give them a chance to ask you questions for the 100 foot or 10 foot view on places they’re struggling. You give show them your overall map to help them make sense of why they’re so damned stuck.

If they want to sail from Island A to Island B, you don’t teach them how to build and sail a boat in your intro. You bust out your map and show them the route you’d suggest and make your case for that route instead of others. You first make the case for your point of view, not your programs, products or packages. You don’t market yourself. You market your message.

If you do this, you will engender more trust.

If you do this, people will want to know about your offers.

If you do this, people will be more likely to spend more money with you.

If you do this, people will feel confident in your approach to these issues.

And this doesn’t mean that you need to make massive changes in your marketing.

But consider the subtle difference between these two approaches.

Approach #1: Selling Your Workshop – “If you come to my weekend workshop you’ll learn the following seven things!”

Approach #2: Sharing Your Point of View – “If you want to get ______ result, here are seven things you need to understand.” and then at the end of the workshop, “If that approach and those seven things make sense to you, you might enjoy my weekend workshop because we go deeper into all of those things.” Rebecca Tracey of The Uncaged Life fame has done a brilliant job of this with a free checklist she offers of eight things you need to have in place to get more clients. “The checklist itself,” she says, “is a simple list of all the steps we complete in our Uncage Your Business program, with a note at the end that they can work on this with me live and a link to get on the UYB waitlist.”

It’s a subtle shift in framing but the impact is powerful.

To take it back to my friend who was offering the eBook that was, actually, a sales letter. It was selling his course about how to get more clients through offering discovery sessions. That was the orientation of the ‘eBook’ – making the case for them to spend a lot of money in his program.

I emailed them and suggested that they might make a subtle shift and reorientation towards making the case for his point of view. The whole eBook could have been making the case for a business model in which all of the marketing led people to a one hour ‘discovery session’. That’s a solid point of view. There is a strong case to be made for that. Once he had convinced people of this approach, then he might find them very open to signing up for his program.

I was met with a frosty response.

Ah well.

To sum it up: Make the case for your point of view first (credibility). Make the case for your services, programs, packages and products second (value).

Additional Free Resources:

Video Interview on Point of View Marketing (70 min)

Point of View Marketing Primer Video (10 min)

Products to Consider:

The Workshop Package: A collection of my best resources on filling up your workshops and events.

The Art of the Full House

Point of View Marketing

Don’t Market Yourself. Market Your Message.

The Israeli Dutch Man’s Amazing Shrinking Business Workshop

m2q4sAxFA few weeks ago, I had lunch with the good Govert van Ginkel, a fine facilitator and practitioner of goodwill amongst people through his workshops and one on one work.

He told me the story of a Business Bootcamp he attended in Holland last year.

It was led by an Israeli man who had moved to Holland twenty years before.

Holland has about 16 million people and a full million of them have had to become independent contractors, without pensions or benefits, due to the economy and layoffs.

Seeing this, this fellow decided this might be a group of people in need of help from the kind of business workshops he did.

And so Govert saw this workshop flash across his Facebook over and over again until he finally decided to sign up. It was a full weekend workshop, including lunch and snacks. He was charging $65. Govert knew that this would barely make the man anything.

In the end, the man got 1,000 people signed up. So that’s $65,000. But, once you take out the cost of the venue, materials, food and time put into it… it’s money but it’s not as much as it might seem at first glance.

By the end of the weekend, there were only about 400 people left. This might seem like a story of an embarrassing failure but it’s actually the story of a strange kind of business success.

Govert told me that, when they’d come back from every break, there would be fewer chairs. Numbers were being tracked and paid attention to. So, it never felt like the numbers were dwindling. There was never that deflating feeling even though it was clear there were fewer people.

The trainer pointed out that a big mistake people made in sales were to meet strangers and try to sell them, but that this missed two steps. That the first step was, yes, to meet strangers but then to become friends with them, to foster some kind of trust between you and then to sell to them and then, finally, to invite them to be ambassadors of your work. He was advocating a sort of slow marketing of the kind Robert Middleton outlines in his Marketing Ball metaphor.

At one point, he was challenged as to why he was leading the workshop in English and not Dutch. Hadn’t he learned the language? He expressed that he had but that, when he spoke Dutch, because of his accent, people thought it was ‘cute’ and he felt like that diminished his stature and authority as a professional. I imagine some people didn’t like that answer and others of his answers.

But he wasn’t there asking for people’s vote.

He wasn’t going for approval from anyone.

He was sharing himself and giving every bit of value he could that weekend knowing that his style and approach wouldn’t be for everyone. He was willing to have his personality and content get a polarized response. He was willing to be rejected. He knew that the 400 people left at the end of his workshop would be there because they liked him and what he had to say. He knew that they would be the most likely people to say ‘yes’ to his offer of coaching packages at the end of the workshop.

It’s a different way of looking at things. Most people would look at more than half the people leaving the workshop early as a sign of failure. But what if it was a strange sort of success?

He realized that marketing is about filtering, not seduction.

And so he began with generosity. He offered a full weekend to people at a bargain price. He did it knowing he might lose money on the front end. He did that instead of trying to sell a bunch of strangers into an expensive weekend workshop. He allowed for slowness by creating a space for people to get to know him and see if it was a fit for them.

NOTE: This blog post is not an endorsement for this man or his content (neither of which I know). I am not suggesting I would be aligned with the marketing approaches he teaches in his workshops or his style. I am not suggesting I wouldn’t be either. 

Guest Post: How to Create a Retreat

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Most of the people I work with, at some point, consider hosting a retreat.

You know, get everyone out of town so they can focus on getting some real work done.

I have some thoughts on running retreats, having hosted a number and attended some too, but my colleague Tova Payne (pictured here) has released a new 12 step course called Build Your Own Retreat and so I thought I’d do a blog interview with her about her thoughts on the matter because there are a lot of places that it can go wrong.

Note: all of the links for this program are affiliate links which means I am paid something if you sign up for his program. If that sits funny with you or feels off for any reason but you’d still like to check it out, you can do that here and nothing will be tracked back to me.

Why did you come up with this? And why are you credible to speak on it?

I’ve hosted my own retreats since 2007.

You see since 2001 I’ve been a big time traveller: from going solo-backpacking in Central America – boarding a plane to Costa Rica without an ounce of Spanish on my tongue to hitchhiking across Canada, to travelling across the USA. Travel has been a profound healer: helping me discover freedom, while deepening my understanding of the world and myself. Then in 2005 when Yoga came into my life, it had the same effect: creating a sense of inner freedom and deepening my connection to the world around me and within myself. I saw yoga and travel as divine partners in helping people feel free, connect, and get away from the everyday to gain a wider perspective on what they want in life and how to live with deeper fulfillment.

So in 2007 I decided to start Adventure Yoga – my first business: pairing adventure travel with yoga on weekend retreats. I’ll tell you: I’m a person who jumps into things, and things always worked out fine….but had I known what I wish I’d known at my first retreat, things would have been smoother!  You know, just little details that you may not think of… the weather not always being on your side especially in rainy British Columbia! It’s all the little details that make up a retreat…Anyways, despite my shortcomings on that first retreat, I learned a lot, and continued to host retreats every summer for the next few years, each time learning more and refining my retreat plans.

There came a point where I helped another yoga studio organize and set up their retreat, and then I found myself helping colleagues with their retreats!

Then in 2013 it hit me – what if this knowledge that I’d accumulated over years of hosting and helping others host retreats was something that other holistic entrepreneurs needed and wanted to know?

So I did a little survey out of sheer curiosity, and the response was overwhelming. I took that as my cue and started mapping out a course that would give a comprehensive, detailed step-by-step plan to help holistic entrepreneurs plan and host their own retreat with confidence.

What’s the difference between a retreat and a seminar or workshop?

A retreat is set up in such that there are a few seminars or workshops within the context of the retreat.

The difference is the immersion-quality: that a relatively small number of people come together in an intense experience. Basically living together for a weekend or a week (or even more!) and through this kind of intensive experience, often great friendships and alliances are formed: something that often does not get to happen within the short time of a 3-hour or even day-long workshop.

Retreats tend to be more experiential–often focusing on hands-on activities versus a traditional seminar or workshop, which could be more of a ‘sit and listen’ type of event.

Plus–retreats have a magical ability to bring people together due to the environment. Since retreats tend to happen at gorgeous, relaxing locations, it creates a much deeper inner change, and profound relaxation, even if it’s just for a weekend! Plus, during a retreat there is time to integrate the information that’s taught and be around other like-minded people to talk further and have support around you beyond what a typical workshop allows for.

I just want to add that some people host a one-day urban retreat which is sort of like a long-workshop, the difference is likely the setting: people who do this likely take their guests out to a serene location, and that kind of experience also has a deeper impact than a regular workshop or seminar.

Why should people not host a retreat?

You should not host a retreat if you’re just in it for the money.

That may be my bias: I don’t think you should do anything if you’re just in it for the money – especially when it comes to something like a retreat. A retreat is a heart-centered experience: so first of all your heart needs to be in it– wanting to make a great impact with the tools that you share. Besides – the planning for a retreat is a lot of work. Likely the toughest part is the planning and marketing of the retreat, so if your heart’s not in it, it won’t be worth the work.

I also think you should not host a retreat if you’ve either: never travelled/never taught a group or never been in this kind of experience yourself. Some people like to travel, but this kind of travel is work travel. Which means, it is fun, and in a way it feels like vacation – but it’s not the same as vacation. You are there to support a group of people, and you need to make sure that you have the energy and desire to host a group of people.

Also – you’re teaching within the context of a group, so you need to make sure that you have the confidence and experience to teach in that way. Teaching to a group is different than teaching or coaching one-on-one, so you should be aware of that, and I do recommend that you have some experience teaching or leading a group so that you can proceed with confidence. Even if you’re experience is teaching a one-hour group yoga class, or a 1-hour group presentation: I’d say that’s enough to know how you feel about working within the context of a group.

What are the top three downsides?

Downside #1 – Recognizing that it’s all on you: What I mean is: you’re not just the teacher or coach sharing knowledge like you would in your business. All of a sudden you become everything else: making sure that people are paired up with a good fit for accommodations, making sure that meals fit to everybody’s dietary needs, making sure people are comfortable. If anything goes wrong: if anyone shows up late, those kinds of things will be on your mind. So you need to make sure to have clear structures in place, clear terms and conditions and expectations, and be prepared for the unexpected.

Downside #2 – Marketing a retreat: Marketing a retreat is not the same as marketing the rest of your services.

Often clients who love your digital programs, and local work may not have the financial or time-freedom to invest in a retreat. It’s important to understand that the ideal client for a retreat can be very different than your typical ideal client. It’s like all of a sudden there’s a new niche of people you’re marketing to, and you need to understand this and be really clear about this.

I know people who have leveraged every marketing avenue possible and still had trouble filling up to their goal. However, merely understanding this–you’ll be smarter in what your goal is when it comes to how many people to expect to come to your retreat.  Plus, be mindful about where and who you’re marketing your retreat too. The marketing outlets that work for your regular business, may not work as great for your retreat. Know this in advance, and you’ll have a higher likelihood of filling your retreat

Downside #3 – It takes a lot of energy: Again, I’ve found the energy output is in all the details leading up to the retreat, and that the actual event tends to be the funnest part! But do recognize, that leading up to the retreat there is a lot to organize and be responsible for. Especially when it comes to those minor details, of waivers, clear terms and conditions, and being mindful of anyone who’s attending from out-of-country – make sure they are responsible to have all necessary medical and travel insurance and anything else they may need. Actually that’s the wonderful part about retreats: you truly are reaching for a global market!

Why would someone want to host a retreat?

Because retreats are one of the most transformative experiences you can give to someone.

Retreats are the types of events people hold in their hearts and memories for a lifetime.

I’ve been on retreats that have changed my life, and to this day – people I’ve met are still good friends! If you’re a heart-centered entrepreneur who wants to make a major impact on transforming people’s lives, and teaching and sharing information in a way that will lead to massive-change: a retreat is THE place to do it.

Plus, the truth is, if you get the right number of attendees, retreats are extremely profitable. It’s a way to add a stream of income into your business that gives you a big return in a short amount of time. But again – the best reason to host a retreat is a desire to share your gifts and teachings with others in an environment that’s set up to create profound change. And retreats – by virtue of being a getaway from the everyday naturally do that. That’s why I say retreats are magical!

What are the top three upsides?

Upside #1 – You get to be the facilitator of massive change and growth: that’s what I call fulfillment

Upside #2 – You get to bring a group of like-minded people together and watch the friendships bloom in front of your eyes

Upside #3 – You, as the facilitator inevitably grow as a leader and teacher. And often people who attend your retreat will want to continue working with you or return to future retreats

What are the top three mistakes people make when hosting a retreat?

Mistake #1 – Aiming too high in the numbers.

I’ve seen this one too many times.

I remember a colleague who asked me to help with their retreat. They told me they were aiming for 50 people. I instantly said “Without sounding too rude, what makes you think you can get 50 people?” (I was honestly curious!) And their response was that they had attended a retreat with that many people, so figured it couldn’t be that hard! Well let me tell you – it is! Anybody who hosts a retreat with 50+ people have a massive following, and a wait-list of people waiting for their next retreat. Honestly – this is the biggest mistake I see, assuming that just because you saw someone else get 20-50 people that it will be a no-brainer for you to even get 15! So, the business mantra of “start small” is very true when it comes to retreats.

Mistake #2 – Booking the first facility they lay their eyes on.

Most people who book their first retreat (and likely their first anything in business) are very excited. And it’s good to be excited. But don’t be naïve or fall for the first place you see. I’ve been naïve in the past, so I’m also talking from experience! Know that retreat facilities, and really – any facility you rent is in the real-estate industry: they want to sell their space to you. So know that they will sway you to put down a deposit. My suggestion is to scope out a few places, and get the best deal you can: I mean the best deal when it comes to how much money you put down to hold the retreat space.

Mistake #3 – Not marketing hard enough.

Many people will post their retreat on their website, and perhaps make a small notice on social media. Well, for most people that won’t cut it. You need to leverage as many outlets as you can. I recommend writing people individually, and reaching out to your network. And be so excited by your retreat that you can’t help but tell everyone you meet. Look – my first retreat I had no official marketing knowledge but I was so excited I told everybody, and that was enough to fill my first retreat. So don’t forget: despite the awesome capabilities of the internet–word of mouth and person to person is an important marketing tool, Yes- use the internet too, but don’t forget about the power of personal relationships.

What are three simple things people can do to make their next/first retreat a success?

Simple Thing #1 – Get really clear on what your retreat is about.

The power of focus is super important when it comes to retreats. The last thing you want is to overwhelm your participants and if you’re not focused, it will come out in your marketing: leaving people confused about what your retreat is even about!

Simple Thing #2 – Start your planning early.

After all your planning will take the most time. So – get clear on your schedule, what your workshops or activities will be about, and start spreading the word early.

Simple Thing #3 – Be fully present on your retreat.

Make sure that you’re not procrastinating things at the last minute, and that you’re well rested before the retreat so that you can give your participants your 100% That can include little things: like get to your destination a day or two before participants arrive so that you’ve had some much needed downtime before you’re expected to be fully-on for the duration of your retreat experience. Plus it’s more fun that way!

Can you share a success and a failure story from the retreat world?

Well, for a success, my first retreat, I’d call it a success.

I’m not kidding when I say I had zero business knowledge at the time. I didn’t know anything about marketing. I just made a poster on word (yup – using Times New Roman!) and put the retreat up on my website, and told students after my local classes that I was hosting a retreat. There was no e-mail marketing campaign (I didn’t even know that existed back then) and no social media or press or formal advertising. But I leveraged my real life relationships and told everyone I knew about it and got 10 people to attend my first retreat.

I can tell you from experience – that getting 10 people is actually quite good. A failure I’ve seen is lack of promoting, which ends up in a phenomenal retreat that needs to be canceled. I know an incredible retreat teacher who does not follow up with people, and doesn’t do any promotion asides for having her retreat on her website and advertising a listing for it. And sadly this has led to many canceled retreats.

If you sit back and say, “Whatever destiny wants – so be it” I’m sorry to say that has a low probability of working out. You need to, at the very least, follow up with every lead, and make sure that there is an easy direct way to pay for your retreat. If you make things complicated, like people having to call in with their credit card, or things like that, you’re basically turning business away. Make everything easy and clear for prospects, and think about their experience every step of the way.

Plus–take an active approach to marketing, and follow up with every person who shows interest in your retreat!

Want to learn more from Tova?

Tova’s a writer, teacher and consultant based out of Vancouver BC and is the creator of The Build Your Own Retreat digital home-study course.

A Useful Resource:

World’s Yoga Network has a resource that yoga teachers can use to find venues and organize their own retreats called Host Finder:

Entrepreneurs to Lead the Way to a More Ethical Business Future

7 Graces Global ConferenceThe term ‘Corporate Social Responsibility’ (CSR) has been a buzz word in both the business and environmental worlds over the past few years. The message of those who speak out for CSR is simple: the time has come for businesses to move away from thinking only about short-term profits and look at the bigger impact their business has upon the global economy, people and the planet.

We live in a consumer culture. This means that, today more than ever, the entrepreneur has a powerful role to play in society. We all know that with great power comes great responsibility, and given all the ways business and marketing has affected the world, more and more entrepreneurs are waking up to the fact that it is time to reassess what we are doing and why, and to take responsibility for the impact our choices and actions have on the wider welfare of the world.

This cannot happen if we continue we all act in isolation. To create a tangible and positive shift in the world, we need to come together as business owners, and form a critical mass of key influencers in society. We need both to speak up and to listen to each other.

That is exactly what will be happening at the 7 Graces Global Conference (7GGC). The 3-day conference will take place on Friday June 22nd through Sunday 24th, 2012 in London, England and will also be broadcast worldwide via Interactive Live Stream.

7GGC will bring together entrepreneurs, marketers, media professionals, journalists, conscious consumers and eco-citizens from around the world, who wish to demonstrate their commitment to business ethics, corporate responsibility, social wellbeing and environmental sustainability. Together, they will become a Tipping Point for positive change. You can read about the conference, and book you place, at

The conference will also be offered via Interactive Live Stream, accessible from anywhere in the world with Internet access, where you can share your opinions, questions and innovations with London delegates.

The event will feature 9 dynamic guest presenters including Keynote speaker RACHEL ELNAUGH, former ‘Dragon’ from BBC TV’s hit show DRAGONS’ DEN.

The 7 Graces Global Conference is the brainchild of my dear colleague, Lynn Serafinn, a marketer and author of the #1 bestseller The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell.

Lynn says, ‘We won’t be “selling” anything at this conference except our commitment to humanity and the planet. The primary question we’ll be addressing throughout the three days will be “How can we heal humanity and the planet by changing the way we sell?”‘

I am proud to be supporting 7GGC by helping spread the word about this important event, and I encourage you to attend either the London conference, or via Interactive Live Stream. And, as one of my valued readers, you can also get a special 10% discount when you register:

Register for the 7 Graces Global Conference
either in London or via Live Stream at

Then, enter the coupon code: 7ggc-special-10


7 Graces Global Conference

ever been to a ‘gross’ workshop – share your story!

How do we run workshops that sustain us financially – without selling out soul?

That’s a question that’s been on my mind a lot lately.

So, I’ve been in the seminar industry since I was in high school.

It started out with working for a franchise of Anthony Robbins and Associates, then leading workshops across Alberta for high school students and eventually into the marketing work.

And I’ve noticed a trend in the workshop industry that feels kind of ‘gross’.

I’m curious if you’ve experienced the same thing . . . but I hear this a lot.

There’s the evening intro – which ends up just being a pitch for a higher level weekend or coaching program. And, it’s not that I take issue with them having more they offer – but there’s something about the way it’s pitched and offered at the end that feels off.

The three big critiques I keep hearing of the workshop industry:

1) They Are Over Hyped: These intros are sometimes sold as ‘the complete solution’ when they’re just a teaser. So people feel ‘tricked’ and mislead.

2) Contrived Facilitation Style: The facilitation style is very, in my experience, contrived. “Raise your hand if you want to make more money!” They’re not actually curious – they just want to get your responding and compliant.

3) Huge, High Pressure Pitch at the End: You know the one. The ‘only 27 seats left in our upcoming workshop where you’ll learn the REAL secrets! Run to the back of the room and sign up now and we’ll slash the price 3 times with different coloured markers.’

Here’s what i want to invite from you:

Can you share a story of a workshop you attended that felt gross? Let’s leave out names (we’re here to learn not bash).


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