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marketing philosophy

“How Much Content Should I Give Away For Free?” Most Of It. Here’s why… What People Pay Us For Beyond ‘Information’

People make a mistake on two sides of this. On one side, they jealously guard their ideas saying, “These should only go to people who pay! No free content!” On the other side, there is the naive assumption that, if we give it all away, then people will want to work with us.  Neither side […]

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The Two Skills of Gift Giving

Well, for many people on this list, Christmas will have just happened and gifts will have been, in some fashion, given and received. If you got any gifts, there’s a good chance that you loved some of them and other ones had you utterly question your friendship with that person and wonder if they even

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Interview with Kundan Chhabra: How to Make it Easier to Get Business by Creating a Context of Good Will, Nurturance, Trust and Alignment

A few months ago, my Facebook friend Kundan Chhabra posted something that caught my eye. It was about creating a context of good will in your business. I messaged him asking if he would be willing to write a guest post for my blog about it. It took a few months of conversation but what

Interview with Kundan Chhabra: How to Make it Easier to Get Business by Creating a Context of Good Will, Nurturance, Trust and Alignment Read More

Maybe I Should Stop Doing PWYC

(NOTE TO READER: As you can see, this post has generated quite the commentary below and this from sharing it on social media. If it’s any reassurance, my practice of offering my daylong and weekend workshops on a PWYC basis is not under any imminent danger. I don’t intend to stop it any time soon.

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Be a Flower, Not a Butterfly Net

  I hosted a men’s circle earlier this year and a young man said something brilliant: be a flower, not a butterfly net. It reminds me of something I heard colleagues say for years: be a lighthouse, not a searchlight. Butterflies run away from nets. People run away from searchlights. Of course, it’s dangerous to

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Educating vs. Selling

Educate when you educate. Sell when you sell. Don’t confuse the two. Don’t promise an education and then deliver a sales pitch. Don’t promise amazing content when they opt-into your list only to deliver something shitty and then bombard them with marketing for your incredible content. Don’t bait and then switch. I recall a colleague

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