People make a mistake on two sides of this. On one side, they jealously guard their ideas saying, “These should only go to people who pay! No free content!” On the other side, there is the naive assumption that, if we give it all away, then people will want to work with us. Neither side […]
You can listen to the full audio of the interview here, starting with a bonus track of Lisa Hodgson singing Dark, Dark Heart from Dark Roads (the new album from Stephen Jenkinson and Gregory Hoskins). Below you can read an augmented transcript of the interview. – Introductions – Tad: My name is Tad Hargrave. I
A Conversation With Stephen Jenkinson: On Stories & Spells Read More
One day, I plan to write an eBook called Vibe: The Hidden Mechanics of Why People Buy. It would center around the content in this blog post and the message that is present in these two quotes: “We have each had the experience of others reacting to us; often there seems to be no logic
The Vibe Chart: Collapsing, Posturing and Composure Read More
Well, for many people on this list, Christmas will have just happened and gifts will have been, in some fashion, given and received. If you got any gifts, there’s a good chance that you loved some of them and other ones had you utterly question your friendship with that person and wonder if they even
The Two Skills of Gift Giving Read More
A few months ago, my Facebook friend Kundan Chhabra posted something that caught my eye. It was about creating a context of good will in your business. I messaged him asking if he would be willing to write a guest post for my blog about it. It took a few months of conversation but what
(NOTE TO READER: As you can see, this post has generated quite the commentary below and this from sharing it on social media. If it’s any reassurance, my practice of offering my daylong and weekend workshops on a PWYC basis is not under any imminent danger. I don’t intend to stop it any time soon.
Maybe I Should Stop Doing PWYC Read More
I hosted a men’s circle earlier this year and a young man said something brilliant: be a flower, not a butterfly net. It reminds me of something I heard colleagues say for years: be a lighthouse, not a searchlight. Butterflies run away from nets. People run away from searchlights. Of course, it’s dangerous to
Be a Flower, Not a Butterfly Net Read More
Less. This is what most of my clients feel like they should be offering. Most of the people I cross paths with are terrified of being too pushy. They’re terrified of “over-selling.” They blanch at the thought of ever pushing someone to buy more than they need. And there’s a deep sort of integrity there.
What if you’re not offering your clients enough? Read More
Educate when you educate. Sell when you sell. Don’t confuse the two. Don’t promise an education and then deliver a sales pitch. Don’t promise amazing content when they opt-into your list only to deliver something shitty and then bombard them with marketing for your incredible content. Don’t bait and then switch. I recall a colleague
Educating vs. Selling Read More
I’m a big fan of the intro workshop – that two to three hour experience that gives people a good taste of who you are and what you do. In the first seven or so years of my business, these kinds of workshops were my bread and butter. I did them for free and used