Mission & Vision

What We Do:
Profitable Businesses, Ethically Grown

We help coaches, healers, and entrepreneurs create profitable and sustainable businesses through marketing (deeply rooted in Five Fundamentalsthat is effective (it works), ethical (it feels genuinely good to all involved) and beautiful (it touches the soul and feeds life).

Why We Do It:
Restoring The Beauty Of The Marketplace

The Short Version: 

At Marketing for Hippies, we have set the intention to be a beautiful, long-lasting, persistent and profitable little ‘Ethical Marketing’ tent in a corner of the aesthetically-bereft, global marketplace. 

Inside you can gather with other under-served, disillusioned, radical trouble-makers who come for reasonably-priced, hot cups of advice, camaraderie, encouragement, commiseration and poetry. 

And, bit by bit, you can learn how to offer up your gifts to your community, grow a profitable business, step out of outdated, coercive, invasive, manipulative sales tactics, and stay human while you offer your gifts to this world that so sorely needs them. 

We do all of this with the intention of restoring the beauty of the marketplace in the small corners we inhabit. All willing, this creates ripples we won’t live to see.

The Longer Version: 

A Vision We Aspire To

 “Being beautiful on the way to the answer is the answer” 

– Martin Prechtel

At Marketing for Hippies, in the midst of all the hype and grandiosity, we envision the marketplace (or at least some small but mighty corners of it) restored to its original beauty and humble, local grandeur as a place where the community comes together, from time to time, to say, “Here’s what I’ve been up to since I saw you last! Come! Look at the squashes I’ve grown. I’m so proud. My wife has made another set of brooms and our daughter has taken to pottery. The pottery’s not so good yet, but will you buy one for a penny to encourage her? How is your family?” 

The market place (think of your favourite Farmer’s Market or local craft fair) is a place of conversation and conviviality that connects us. It is a place where we share with and support each other instead of corporations. The sound it makes is that musical hubbub of chatter and laughter. The sound of the seven year olds playing violin and raking in the money and old friends happy to see each other. 

It’s the mom and pop shops on Main Street (not the chain store monstrosities on Wall Street). It’s funded by our bucks (instead of us funding Starbucks). It’s knowing the farmers who grow your food and having the money to be able to support them.

The old people say that, in the center of the old market place, there’s the Tree of Life. If you eat its fruits, you’ll be healthy. And there’s a Well full of the Waters of Life too. If you drink that water, you stay young at heart. Well… the marketplace has fallen into a lot of disrepair over the past centuries and that tree is withered and the well is dry. We believe that, if we tend to that Well and that Tree, we will all be better off. And so, from our little tent in a corner of the market, we are trying to do something about that by helping you to grow your business. 

We hold a prayer, and blow our breath onto the coals of vision, of thousands of good ones, like you, building profitable livelihoods so you can buy the best organic food from your favourite local farmers, support your crafter and artist friends, pay off your debt, afford that help you need for any health issues you face, buy some land if you want to and donate to the causes you care about most. 
 

We believe that marketing can be simple and beautiful and so we do our best to provide (and help you put into practice) a simple framework, a principled but practical philosophy, workable systems, effective tools, and good-natured support through our programs and our growing cadre of apprentices.

We believe you can market in ways that are as respectful, consent-based, trauma-informed, beautiful and ethical as they are effective. We help you find others who are deeply critical of the neon-lit, strip-malled realities of modern, mainstream society and who share your values of a more sane and just world.

Like you, we fail a lot but we try to fail beautifully in a way that the world still gets fed by our failing. 

We don’t have any grand designs of revolutionizing the marketing industry or saving the world. We’re just trying to proceed beautifully, carrying the bundle of seeds of wisdom with which we’ve been entrusted, and scattering them where and when invited to do so.   

With the crumbling of our old, outdated political, economic, and social systems, and in the face of the increasingly uncertain, technocratic, and culture-less wasteland of a post-capitalist dystopia staring us down, many are scared about their financial futures. And so, even though it’s only one part of the larger solution needed, finding ways to market your work matters. If you can’t get clients, then you will have to close up shop and the world will be robbed of the gifts you might otherwise give. 
  
Along the way, from our little tent, we do our best to build thoughtful partnerships with those colleagues we admire (in their little tents) who are also practicing and promoting new paradigms in deeply human approaches to building beautiful businesses in a beautiful way–and doing so in brilliant ways we never would have imagined.
 
We work hard to keep our tent tidy and organized for you, our esteemed visitors from all over, so it’s easy and quick for you to find exactly the right piece of content at just the right moment. We want you be well-fed and at ease while you’re here. Please, take off your shoes. Relax. Would you like a cup of tea? 

Everything we do is steeped in a deep respect for the heritages, deep cultures and traditions of indigenous peoples (including your ancestors too) who planted the seeds of trees in whose shade they knew they would never live to sit. We try to make our work as much an expression of that as the market (itself and echo of something even older and more beautiful) will allow. 
 
From time to time, when invited, we also offer some help to the less hippy, more mainstream world of battered and disillusioned Start Up, Tech and corporate entrepreneurs tired of the endless pitching, inauthentic self-promotion, high-pressure sales tactics or manipulations galore, and who, against the wishes of their corporate overlords, have caught the scent of something more beautiful and won’t be able to rest until they find it.
 
All willing, this will be a small ripple of sanity in the pond we live in that might inspire a few others for a few more generations.
 
_________________
 
 

“Red Brocade” 

by Naomi Shihab Nye

“The Arabs used to say,

When a stranger appears at your door,

feed him for three days

before asking who he is,

where he’s come from,

where he’s headed.

That way, he’ll have strength

enough to answer.

Or, by then you’ll be

such good friends

you don’t care.

Let’s go back to that.

Rice? Pine nuts?

Here, take the red brocade pillow.

My child will serve water

to your horse.

No, I was not busy when you came!

I was not preparing to be busy.

That’s the armor everyone put on

to pretend they had a purpose

in the world.

I refuse to be claimed.

Your plate is waiting.

We will snip fresh mint

into your tea.” 

We Work Hard To Offer Up Approaches To Marketing That Are...

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