There are, in my mind, three roles of marketing. The first is to get their attention. The second is to filter and establish if it’s a fit at all (by going through the three filters of relevance, credibility and value). The third is to lower the risk of taking the first step (or the next …
Three Core Strategies to Reducing The Perception of Risk Read More
A few years ago, I recorded a video entitled Why I (Almost) Never Do TeleSummits. I recorded it so that I’d have something I could send to all the people who were asking me to participate in their tele-summits that I almost never wanted to do. And then a few weeks ago, I got an …
What would it mean for your business if your email subscriber list doubled next month? What if your client list doubled? Better yet, what if you knew you could double your client list whenever you wanted, with just a few simple steps – and you could do it without spending any money on your marketing? …
Guest Post: A Simple Way to Keep Track of Your Hub Marketing by Lisa Baker Read More
Hey there, In case you missed it, here’s the recording of George Kao’s Facebook Live he did for my folks on How to Run Online Classes. The feedback to it was universally positive. Loved your enthusiasm and simplicity This was great! Really helped with some ideas, perspective and considerations moving forward. Thank I love the …
How to Create Online Courses with George Kao – (60 Min Video) Read More
I’m often asked, “How do you get good testimonials?” Of course, the truest answer is, “Do good work.” Without that, nothing I am about to say holds much water. But, if we don’t acknowledge that it’s possible to do wonderful work and not be furnished with written testimonials from the very people you served, well… …
How To Get Great Testimonials (Without Pressuring or Badgering) Read More
To get your Facebook posts seen by your ideal audience — reliably — it’s become increasingly necessary to use Facebook Ads to spread your message or offerings. You don’t have to spend a lot. Just $30 per month on targeted FB ads will go a long way. In this video, we discuss the 3 steps …
Coming from a long line of teachers, preachers, artists and writers, the tech world never sang to me. At least not until I started my own business and realized what was available, if I were to master a few key ingredients. This is where my nerdy researching took flight. I dove head first into studying …
Guest Post: Ten Basic Pieces of Tech Worth Tackling by Molly Mandelberg Read More
By Julie Wolk Oops, you caught me . . . I’m a webinar voyeur. I love watching what other business coaches are doing . . . both to learn what to do and, of course, what NOT to do (and then write lengthy blog posts about it). So I saw an ad this morning on Facebook …
Rebecca Tracey has just launched her Uncage Your Business program and there are three lessons I think it’s worth taking from it that might be able to help you in your next launch. 1) Use Case Studies: Rebecca did three case study interviews with past UYB Grads. You can watch those here. Whether you sign …
Three Marketing Lessons to Pull From Rebecca Tracey’s Uncage Your Business Launch Read More
Rebecca Tracey of The Uncaged Life (pictured right) is one of my dearest colleagues. She’s produced solid, reliable content with an attitude and personality that is unique to her. She’s getting ready to launch her program Uncage Your Business in a few days and I wanted to do the best possible job at introducing her …
Eight Business Building Thoughts from Rebecca Tracey Read More