I hosted a men’s circle earlier this year and a young man said something brilliant: be a flower, not a butterfly net. It reminds me of something I heard colleagues say for years: be a lighthouse, not a searchlight. Butterflies run away from nets. People run away from searchlights. Of course, it’s dangerous to […]
Be a Flower, Not a Butterfly Net Read More
A simple, counter-intuitive idea for you today. You’ve likely been told the importance of niche in marketing. Likely you’ve heard this from myself. You’ve likely heard about the importance of honing in on who you want to reach, to identify your ideal client, chosen audience or target market and maybe even to create
Be More Repulsive In Your Marketing Read More
So many people are scared of getting rejected in business. I get it. But the fear of rejection comes from the idea that there’s a way to move through this world without being rejected which isn’t true. What’s really going on in those cases is that the people have figured out only how to delay
Here’s an idea I’ve had for about two years and finally got around to/found a place for in my upcoming 30 day cashflow challenge for hippies – The Meantime. It’s the idea of an ‘Are You Sure?’ page. Here’s the idea: putting a page in between them click ‘buy’ and allowing them to buy. And having
Introducing the “Are You Sure?” Page Read More
Years ago, I got an email from a client that said something to the effect of, “I feel like the sales letter kind of hyped this up and it wasn’t what you said it was. I went back and read the sales letter and there was nothing inaccurate but . . . it just felt
Exactly What To Say If Someone Asks for a Refund Read More
I want to share something that might forever change the way you relate to marketing. It’s a notion I got from Mark Manson in the context of dating but I think it maps over perfectly into marketing. There are only three types of potential clients you will ever experience: responsive, neutral and unresponsive. Responsive people