Tad’s Favourite Things

the second glance

This is one of the most beautiful, honest and inspiring videos I’ve seen in a long time. It speaks to so much of what I’ve written about before in embracing our wounds as a source of direction for our work and seeing the things we might assume are our ugliness as our beauty. And what …

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Remembering Debbie Ford

I wonder if any of us ever see each other clearly. About an hour ago, while walking home with groceries and new supplies for magic tricks, I got an email on my iPhone from my dear friend Ocean Robbins telling me that Debbie Ford had passed away of cancer. I met Debbie ten years ago …

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sacred economics

Charles Eisenstein has written one of the most beautiful and honest books on economics that I’ve ever come across. I’ve rarely heard a take on money and economics that I resonate with more strongly. It’s so deeply in line with my pay what you can philosophy. I first came across him on a video he …

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it’s time

This wonderful, two minute video is a great example of marketing for social change. Give it a watch. I promise it’s worth it. You can watch it here. [vsw id=”_TBd-UCwVAY” source=”youtube” width=”425″ height=”344″ autoplay=”no”]

guerilla gift giving

Last weekend, I did something that felt wonderful. I gathered some of my favourite people and we went out and gave gifts to strangers on Whyte Ave in Edmonton. I thought you might want to try the same kind of thing so I thought I’d share what we did and what we learned. Why did …

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Marcel the Shell (with shoes on)

Quirk is important in marketing. The world is full of sterile, boring marketing with no personality. It’s full of corporate branding and flashy ads. But it’s not full of unique personality. And personality matters. An example: nobody goes to Houston as a tourist. Why? It’s full of box stores. There’s not much local, distinct culture …

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Authenticity is Contagious – Is Your Marketing?

Some businesses are inspiring. Most aren’t. As the two videos below illustrate – there’s nothing more contagious than authenticity. Nothing quiet so inviting as genuine enthusiasm. In both cases, people are enthusiastically dancing. Not to impress anyone. Just because it’s fun. Because they want to. It’s the irony of being cool. When you try to …

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Make Your Marketing This Good

This video is incredible. It features four young people in Oakland dancing in the streets. But not just dancing. Watch it. [vsw id=”JQRRnAhmB58″ source=”youtube” width=”425″ height=”344″ autoplay=”no”] This is high art. This is Shakespeare meets breakdancing meets cinema. Immediately evident is the commitment to craftsmanship is every move they make. Bring this level of craftsmanship …

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Five Questions to Live By

Derrick Jensen shares the five most important questions he knows . . . [vsw id=”hk3Ruw1gRIg” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for Hippies” when …

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The Waking Up Syndrome

I don’t think there’s anything that matters more than empathy in marketing. Really understanding someone else’s life. Understanding other people’s experiences. Here’s one of the best ‘big pictures’ on what it’s like to be alive and conscious these days that I’ve heard. Could you do the same for your clients? Could you map out the …

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