Arts Marketing

marketing for artists

Most artists are broke. And if you’re a broke and struggling artist  (or know one) I’ve found something wonderful for you. But, before I get to that, let me back up . . . Over the years, I have come to fall deeper and deeper in love with art. And beauty. When I first began

marketing for artists Read More

Love Letter Marketing Lessons

A few months back I met a lady named Chris Kay Fraser. She was working on a project that I thought was pretty amazing and I blogged about it (click here to read it). Once it was done, I asked her some questions about the contest from the business and marketing side. What she did

Love Letter Marketing Lessons Read More

jewelry marketing genius

A few months back, when I was in Toronto, I met a woman named Jane Dallin (pictured right) who sold jewelry. The more we spoke the more impressed I was with her marketing street smarts and hustle. Somehow, it came out, she’d managed to get the hosts of MTV’s shows to be wearing her stuff.

jewelry marketing genius Read More

Live Performing Arts vs. The Internet

Here’s a marketing challenge: why should people pay for live theatre when they can just surf the internet for hours? Arts administrator and live-theater fan Ben Cameron looks at the state of the live arts — asking: How can the magic of live theater, live music, live dance compete with the always-on Internet? At TEDxYYC,

Live Performing Arts vs. The Internet Read More

Scroll to Top