Rachel joined my Mentorship Program a couple of years ago. She is a healer from Victoria who struggled, as many healers do, to find some semblance of a niche. What they do could, conceivably, help everyone. And so how to choose? It can be very difficult. But, we rolled up our sleeves and got to […]
There are, in my mind, three roles of marketing. The first is to get their attention. The second is to filter and establish if it’s a fit at all (by going through the three filters of relevance, credibility and value). The third is to lower the risk of taking the first step (or the next
Three Core Strategies to Reducing The Perception of Risk Read More
Last year sometime, I was on a call with a client, Jamie Wallace, who told me about a terrible review someone had left him on Google. He’d made some mistakes in a past business and now they were coming back to haunt him. I gave him some suggestions during an hour of online, google doc
Dealing with Bad Reviews Online Read More
A few months ago, my Facebook friend Kundan Chhabra posted something that caught my eye. It was about creating a context of good will in your business. I messaged him asking if he would be willing to write a guest post for my blog about it. It took a few months of conversation but what
What if your coaching could be a potent, effective and inspiring form of activism? In asking this question, I am suggesting something to you that might be hard to hear: there’s a good chance that it’s currently not. Let me make my case: the coaching industry grew out of the personal growth industry and the
Coaching As Activism Read More
By Julie Wolk Oops, you caught me . . . I’m a webinar voyeur. I love watching what other business coaches are doing . . . both to learn what to do and, of course, what NOT to do (and then write lengthy blog posts about it). So I saw an ad this morning on Facebook
As I get ready for my next Point of View Lab, I’ve been reflecting on some recent examples I’ve been uncovering with clients. Over the past few months, I’ve been working with a lot of people around their point of view and I keep being amazed at the power that this has in our marketing. Whereas
Point of View Marketing: Five Case Studies Read More
A few weeks ago, I had lunch with the good Govert van Ginkel, a fine facilitator and practitioner of goodwill amongst people through his workshops and one on one work. He told me the story of a Business Bootcamp he attended in Holland last year. It was led by an Israeli man who had moved to
The Israeli Dutch Man’s Amazing Shrinking Business Workshop Read More
At some point in your life as a conscious entrepreneur, teaching an online course may be to be the next logical step. You’ll want to help many more people, without the constraints of space and time. You’ll want to make an impact beyond your live group workshops or one-on-one sessions. The best thing is, marketing your
Industry Report: The State of Online Course Creation Read More
A few months ago, Tova Payne reached out to me to see if she could write a guest post. I say ‘no’ to most of these. I get a lot of requests. But, the way she reached out and the subject piqued my interest. Only today, did I dig into what she sent and I
Guest Post: How to Approach Hubs and Potential Clients Cold Read More