You can listen to the full audio of the interview here, starting with a bonus track of Lisa Hodgson singing Dark, Dark Heart from Dark Roads (the new album from Stephen Jenkinson and Gregory Hoskins). Below you can read an augmented transcript of the interview. – Introductions – Tad: My name is Tad Hargrave. I […]
A Conversation With Stephen Jenkinson: On Stories & Spells Read More
What if your coaching could be a potent, effective and inspiring form of activism? In asking this question, I am suggesting something to you that might be hard to hear: there’s a good chance that it’s currently not. Let me make my case: the coaching industry grew out of the personal growth industry and the
Coaching As Activism Read More
A few months ago, I was connected with Peter Rubin who was experimenting with a new pricing model the likes of which I’d thought of before but of which I’d never heard: privilege-based pricing. As soon as I heard the name of it, I asked if he’d be willing to write a blog post. This
Guest Post: Privilege Based Pricing Read More
There are three main criteria of a viable target market. First, it needs to be clear. As a prospective client, I should know immediately if I’m in that group or not. Second, we need to be able to find those clients. There should be hubs. Third, there need to be enough of those clients who can
What if the people I most want to help are broke? Read More
How this Farmer’s Market Series came to be… Over the coming days, I’ll be releasing a series of blog posts full of marketing ideas for farmers. I was recently asked to put together a workshop on marketing for farmers at Farmer’s Markets. A volley of emails went back and forth that sounded mostly like me saying,
Farmers Market Marketing Series #1: What This Series is and Why I’m Doing It. Read More
The following text is taken from the incredible site TopDocumentaryFilms where you can find many excellent documentaries you may have missed. I encourage your perusal of this site. * This series is about how those in power have used Freud’s theories to try and control the dangerous crowd in an age of mass democracy. Sigmund
The Century of the Self Read More
This is a different sort of blog than I usually write because it’s not just about marketing. It’s about the context that marketing happens inside of. Namely, the economy. Of course, most of us have some very justifiable issues with marketing. Some of us wonder if even the whole ‘conscious marketing’ thing is bullshit. But those issues
There are few pleasures greater than seeing friends succeed. And even fewer pleasures greater than when it’s two of the dearest people you know succeeding in one of the most beautiful projects. My dear friend Ocean Robbins and his father John Robbins (author of Diet for a New America, The Food Revolution and many others)
What the Food Revolution Summit Can Teach You About Marketing Read More
If you’ve followed me at all, you’ll know a big issue for me are notions of ‘conscious wealth‘ and ‘abundance’ and the ways these notions have been hijacked by capitalism to justify mindless consumption. This powerful video is a great example of marketing for social change and may just blow your mind on issues of wealth
Wealth Inequality in America Read More
Banksy is a world famous grafitti artist who has this to say about advertising . . . A letter from Banksy. People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you
The Banksy Manifesto Read More