Showing all 19 results
22 Myths About Building Your Practice: Learn Almost Two Dozen Ways You Might Be Unwittingly Sabotaging Your Own Success$20.00
This 53 page ebook delves deep into what I see as the 22 most pervasive and limiting myths that holistic practitioners, life coaches and permaculture folks often come to believe. This is my belief: most practitioners fail not because it’s inevitable, but because they believe certain myths about building their practice. They are like lenses or filters they look through that colour everything. When I say ‘myth’ I mean the assumptions that most practitioners operate under about what is normal and what is possible. These myths determine what they do and don’t do in their marketing.
Crystal Clear: Five Simple & Proven Ways to Describe What You Do So That People Get it (Even if it Seems Hopeless)$40.00
Over the years, I have heard the following sentiment from a good chunk of my clients. “How the f#@* do I articulate what I do?!” Is this you? After you tell someone (who you genuinely think you could help) what you do they often say things like, “wow. that’s really interesting . . . say . . . I’ve got to get some punch . . .” You can tell that, the more you talk about what you do, the more you lose them. When you’re talking with someone you know you could help, you can just tell that they aren’t ‘getting it’. You have a strong sense that they way you’re describing what you do now (in person or in your marketing materials) isn’t as strong, compelling or clear as it could be.
Don’t Market Yourself: Market Your Message$20.00
If you have a business, you are going to be known for something. It’s inevitable. The question is this: will you be known for the right things and will your reputation bring you the kinds of clients you want? It might take you a while to find your message. And, in the process, you’ll likely come to find that, even though your business may be guided by one particular overall message, that it contains many messages nested within it like eggs in a bird’s nest, or treasure in a treasure chest. Or maybe it’s more that your core message is a tapestry seen from a distance but, as you get closer you can see the individual threads.
How to Start$20.00
A practical and refreshing, seven-step workbook to use when marketing feels gross and awkward (you can do it all in one lazy, rainy afternoon and you’ll use it for the rest of the life of your business). This is a tiny workbook about a little idea that could make a big difference in every piece of marketing you ever do from here on. Here’s the little idea: what if you made the heart of your marketing strategy about how your marketing feels to you and others?
Hub Marketing eBook$40.00
This 237 page eBook may be the most practical and important eBook on marketing that I’ve ever written. Hub Marketing is the core concept and practice that I have used to grow my own business and use to help my clients grow theirs. Hub Marketing is about putting your marketing where people are already looking and listening.
On Selling High End Packages for Coaches: A Conversation Between Tad Hargrave and Greg Faxon$20.00
Are you a coach who feels stuck around offering higher priced packages? This 33 page transcript is chock full of real-world examples and a variety of strategies around high end packages and offerings.
Pay What You Can eBook$40.00 – $80.00
This eBook is my distillation and synthesis of what I learned about running PWYC workshops over by 17 years of practice. It is lean. There is no filler in this eBook. There were a lot of failed experiments. I’ve not brought those in. There are many experiments with PWYC in other industries (e.g. magazines, restaurants, massage therapy, yoga studios etc.). I haven’t included that either. This eBook is entirely focused on how you can use this pricing model to run profitable workshops.
Point of View Marketing$40.00
The subtle, underestimated & credibility-building power of articulating why you do what you do the way you do it. If you’ve been following my work for any amount of time, then you’ve heard me talk about the importance of point of view in marketing. Your Point of View is your perspective, your philosophy, your approach. Your niche is central to relevance, whereas your point of view is absolutely central to trust and credibility. Aside from niche, point of view is the missing element in 90% of the businesses I come across.
The Art of Relevance$40.00
In this 151 page eBook, you will learn how to get your ideal client’s attention and have them saying, “That’s me!” vs. “So what.” In this eBook you’ll read all sorts of examples and strategies to clarify the journey and results you are offering. BONUS: The Art of Relevance Workbook guides you through the best, most useful questions I’ve come up with over the years while working with hundreds of entrepreneurs to help them figure these very things out.
The Art of the Full House$40.00
67 real world, zero-hype, proven ideas on how to sell out your next workshops, retreats and events.
If you have events you need to promote, then this is the eBook for you. You might be an entrepreneur whose income relies on promoting your workshops, seminars and retreats. Or perhaps you’re a society, non-profit or community group that advances its mission using parties, conferences, gatherings, summits or festivals. Either way, you’re someone who need to get people out to your events.
The Basics Package$120.00
The Basics Package is designed for service providers who are just starting out and don’t have the foggiest idea where to even begin with their marketing (and who, likely, have very mixed feelings about this marketing business.) By the end of working through this material, you’ll have a very clear sense of how you can market in a way that feels good for you and for your ideal clients.
The Clarity Package$90.00
The Clarity Package is designed for service providers who are beginning to realize that nobody really gets what they do and who are starting to understand that “the confused mind says ‘no’.” This is the reality. If people are fuzzy about what you do, they won’t buy from you. Understanding is first base on a baseball diamond. It’s step one in a longer journey. Unless people are clear about what you’re up to, it will be very difficult for them to justify spending money. And, if you’re not clear about what you’re about (what you do, how you do it, and for whom you do it) then it will be almost impossible to craft any meaningful sort of marketing strategy.
The Deep Trust Package$90.00
The Deep Trust Package is designed for service providers who want to know what it takes to build a genuine, deep well of trust with their existing clients. It’s also those who are still “checking them out” at a distance. There are no “tricks” or “stealth tactics” here.
The Heart of Selling: An Interview with Mark Silver$40.00
Sales. This is an area where I see many service providers struggle. And, years ago, it was an area where I had some confusion and questions too. And, so I called up my dearest colleague and marketing bromance Mark Silver to delve into this perilous and sticky terrain and get his perspective on how to sell without any of the grossness or awkwardness. We recorded the conversation and, years later, I am finally releasing this 83 page ebook to the world (with a few added bonuses).
The How to Tour Package$135.00
The How to Tour Package is designed for you if you have a workshop or two that you lead and you want to take on the road. It’s not a bad idea. Unless you live in a big city like London, Toronto, or New York it can be hard to get enough people out to your workshops. You can max out the market quicker than you’d think. Everyone who might go to your workshop has already gone. If you live in a small town, that’s a reality. You might be able to do that workshop once or twice a year but not more. It’s not you. It’s just a population issue.
The Niching Nest$20.00
Insights, Strategies and Unconventional Wisdom to Help You Find Comfort and Clarity in Your Niching Journey. Why this book? Because niching is hard. The two qualities I have found that seem to characterize the whole process of niching for most people are confusion and discomfort. Many people have been struggling with this question of ‘What is my niche?‘ for years. And it can be immensely painful. The Niching Nest starts with an understanding of niching that is not common: that your niche is not simply your brand or target market but your role in the community.
The Top Ten Blunders Holistic Practitioners & Life Coaches Make$20.00
If you’re a service provider like an holistic practitioner, life coach or permaculture practitioner who is struggling to get enough clients, this 40 page ebook is well worth the time and money. In my experience, most service providers make the same blunders. And if all you do is to stop making these blunders, you’re well ahead of the game.
The Workshops Package$105.00
The Workshops Package is designed for those who are looking at workshops as their major source of revenue for the coming years. One can’t separate the successful marketing of workshops from the thorny questions of niche and point of view. These eBooks will put you in very good stead to make sure your workshops have the focus and clarity needed to draw the right people to them.
Who am I to Teach and Charge for it?$20.00
“Who Am I To Teach?” The question is real. We’ve asked it of ourselves many times and likely will many more. In this 101 page eBook, you will learn about Comforts & Encouragements, Caveats & Afflictions, and Paths Forward in relation to teaching your work and being grounded and confident as a teacher.