Get Your Ethical Marketing Starter Kit
Want to get started on learning my approach to ethical marketing for uncertain times?
Learn my best core strategies on how to market your business in a way that’s genuinely good-vibes, deeply respectful, trauma-informed, consent-based, conscience-driven, courteous, and that honours the dignity of everyone involved (including you).
Get more word-of-mouth. Market your beautiful work beautifully. Market in a way that makes the world better.
No inauthentic self-promotion.
No high-pressure sales tactics.
No manipulating anyone.
This is marketing you’ll actually do.
You don’t have to choose between ethics and effectiveness.
Since 2001, I’ve toured my day-long “Marketing for Hippies 101” workshop around the world. Sign up below and get the full footage of that day + other sweet bonuses.
You don’t have to sell your soul to sell your work. You can sell successfully and sleep soundly.
This kit is for those who know they need to market but who hate marketing.
It’s about how to market your business in a way that feels genuinely good for all involved.
I’ve done my best to put together a virtual, ‘Welcome to the neighborhood’ gift basket for you containing a sampling and synopsis of my best stuff. I chose an image of food above because, whatever you learn from me, must result in putting food on your table.
You and your business must be fed.
You must be sustained by what you learn.
It’s in a picnic basket because, if I could, this is what I’d love to do: You joining my email list is like you moving into my neighbourhood. And so, I’d like to meet you on an Autumn day in our local park and feed you a meal of my best food, give you tips about the neighbourhood, get to know you a bit and offer you the basket to take home so it could carry more food for you in the future.
Alas. That isn’t possible. So, this stands in its place.
This Starter Kit is wee. It’s just a single meal. But I hope it sustains you for a while and gives you a taste for the kind of work I do. I hope you might stick around for a while if it resonates with you.
What will you find in this virtual basket?
Sign up below and you will get four things:
The full footage of my live, daylong Marketing for Hippies 101 workshop that I’ve toured around the world since 2001. This particular one was recorded at Sunset Labs in Victoria in 2012.
It’s my masterclass, my greatest hits and the culmination of everything I’ve learned in marketing over the past twenty years of my career.
It’s the 30,000 foot view of the world of marketing for all those who feel lost in the valley. In it you will learn about:
- Why marketing feels so awful (and how it can be made to feel good).
- A way forward that doesn’t rely on collapsing (and giving everything away for free) or posturing (and being fake or pushy).
- The only three types of potential clients you’ll ever meet (and exactly what to do with each of them).
- The three roles of marketing that every piece of marketing you ever do must perform (from your website, to a poster, to a sales letter to a conversation). It will always be these three in this order.
- What niching is and the seven different things you can be known for (almost everyone I come across uses only one of these).
- How to make it easy, if not inevitable, that your ideal clients find you (and an approach to any tactic you choose that will easily double its effectiveness).
- How to craft a business model that is safe for your ideal clients to approach, sustainable and satisfying for you, and simple.
Plus more. I’m incredibly proud of this workshop. You can read more about what people have to say about it at the bottom of this page.
A series of carefully crafted Starter Kit lessons delving deeper into my most up-to-date thinking on ethical marketing for uncertain times. In this series, you Each one will cover—in a Socratic, strategic, and sequential fashion—my core thoughts on how to craft marketing that not only works well, but that feels good to everyone involved.
This material represents my latest thinking on ethical marketing for uncertain times.
- The first section will first focus on reviewing the core of how to make marketing feel good (for you and for them).
- Then you’ll learn more about niching than you likely ever have before (even if you’ve taken courses on it). This section will take what you learned in the workshop and dimensionalize it. This includes my eBook Niching Fears: Fourteen Legitimate Reasons Niching Is Feared (And Why It Might Be Okay After All) as well as an hour of footage from my daylong Niching Spiral workshop.
- Then you’ll learn some very practical, nuts and bolts tactics to improve your marketing focusing on how to generate cash quickly, social media, leading workshops, selling and more. These are tactics you’ll be able to apply immediately to your situation.
After that, you’ll learn ways to address what I call the ‘internal sticking points’ that most people hate to admit they have going on for them – the shame, awkwardness, desperation and lack of confidence that swells up when marketing appears.
For joining my email list, you’ll get a discount code worth 10% off any of my eBooks you’d like to get (it doesn’t apply to Bundles as there’s already a discount built in).
Who the hell needs to be on another email list?
I get it.
So, let me do my best to make the case that it’s worth it to get this Starter Kit and be on mine.
Two to three emails per week from me on my regular email list keeping you up-to-date on my live events, new videos, products + some sweet memes and videos I bet you’ll love. My open rate has been going up over the past few years because it’s getting better and better. I’m really proud of this email newsletter.
Of course, you can unsubscribe at any time.
I hope you enjoy.
p.s. For twenty years, I’ve offered my daylong, Marketing for Hippies 101 workshop on a pay-what-you-can-basis (or people could pay $200 CAD upfront). Below you can read…
What people are saying about my Marketing For Hippies 101 Workshop:
“Tad’s introductory workshop was very engaging. His use of illustrative examples is very helpful in understanding the concepts he is teaching. I also appreciate the amount of content he shares on his website. I never realized there was so much to explore around marketing from my point of view. This workshop re-grounded me in understanding the level of trust clients invest in working with me and how I can do a much better job of making the journey easier for them. I would recommend Tad’s workshops highly.”
“You know how lots of workshops leave one with more buyers’ remorse than enthusiastic gratitude? Well, I’m happy to say that Marketing for Hippies is the best investment in my business that I’ve made in ages with practical perspectives that will serve my business now and well into the future—marketing education delivered with good humour and good grace. Thank you, Tad Hargrave.”
“I took Tad’s Intro workshop and got an immense amount of value out of it. He has highly insightful information about marketing while also being very empathetic and understanding”
“I just finished a workshop with Tad. I love the fact he does not prescribe hard posturing marketing. His approach to marketing coming from composure is brilliant. I need to read more on his Niche Marketing, this is a key POV and I feel critical to my success.”
“I really loved being part of Tad’s workshop. Tad is everything I appreciate in a teacher: very knowledgeable, engaging, funny and self-effacing in a good way – as in, completely upfront about who he is, what he offers (and doesn’t offer) and not an ounce of posturing. Highly recommended, especially for people who want meaningful, ethical and win-win business encounters.”
“I had the pleasure of attending Tad’s 101 workshop. I wasn’t sure what to expect and I was the furthest from disappointed. It was a full day packed with incredibly valuable information and tips in a very relaxed and inspiring setting. It has completely changed how I view my business and marketing. HIGHLY recommend!”
Naomi Ojinika Mbanefo
“I recently attended Tad’s Marketing for Hippies workshop. I found it realigned my beliefs around marketing and directed me towards a more true to me version of what marketing could be. Highly recommend Tad Hargrave’s content!”
“I loved this workshop. Really appreciated Tads style of delivery, humour and knowledge of subject whilst presenting a fresh take on marketing. Has reinvigorated my business pursuits.”
“As someone who has very limited knowledge of marketing, I found this whole-day workshop EXTREMELY helpful! It’s VERY informative, inspiring and practical! I HIGHLY recommend it to anyone who might struggle with the idea of marketing/promoting their business or with what they have to offer! LOVED Tad’s philosophy and approach and I look forward to working with him in the future…”
“Marketing for Hippies 101 is a must workshop for those of us with homegrown businesses (or other) who are stuck in the mindset of “filthy money” or at even a deeper level of our own sense of self worth. Regardless of the money we still need to eat, have a roof over our heads, clothe our bodies and, yes, even permit ourselves some form of pleasure that likely also costs. Tad’s workshop “Marketing for Hippies” appealed to the way I find learning… Pleasurable and yawn free, anecdotes, a sense of humour, practical tried and true advice. All this strongly infused with integrity and honesty. The big takeaway for me, be it services or products, was the question “Is It A Fit?” (Does this what I have to offer — in my case Hypnotherapy for those struggling with Self Worth, Anxiety & Depression fit your need?) Well, Tad’s Marketing for Hippies fit me to a T.”
“Tad’s process of deep self reflection, ideas and examples helped me to reflect on how I operate, and where I sabotage my best efforts to be real/honest/receptive/accessible…to have a more connected and meaningful life, personally and professionally. It’s an ongoing experiment but I left this workshop with a greater feeling of composure. Which is exactly what I need for curating a more rewarding (in every way) business and life.”
“I attended Tad’s workshop in Nailsworth on July 14th, I have followed him for some years and I appreciate his views om marketing. The day provided some excellent information and a large dose of attitude adjustment. Most of us in the group had negative feelings about ‘selling’ and I now look at marketing as an offering rather than a manipulation. I recommend Tad 100%.”
Andy Bryce Eft Master
“I loved the workshop. Basically Tad acted as a translator. Previously I did not understand marketing or the language of marketing. Now I have a greater understanding of how to communicate my business and I feel more confident in my work and more aligned.”
“This workshop was so helpful, truly I learned so much and received so many tools to work with in starting my business! I have so much more clarity after this one day, and the best part is I was so engaged the entire time too. It went by so fast cause I was so into it! Apparently I love marketing, who knew? Tad is a great teacher, really authentic and made this really fun and accessible while honoring the need for a greater sense of awareness and respect for the planet in this work.”
“I loved this workshop! Since taking it I’ve been on fire; feeling motivated and energized with regards to my business. Tad offered so much useful and practical information throughout the day, and his humour, authenticity, ease and grounded presence kept me engaged the whole time. Awesome! Highly recommended. Thanks Tad.”
“I highly recommend any of Tad’s work and offerings. I went to his 1 day workshop and left with practical tools, clear focus, and inspiration. His insight and approach to marketing is priceless. Tad brings his humour and expertise throughout the entire day. You will leave with the tools to be more effective in your business as well as inspiration to be a better human. Thank you for your generosity and knowledge!”
Jenica Emily Ann
“I had known of Tads Marketing For Hippie workshops for quite a few years — I was skeptical and determined to figure out a clean and feel good integral way to market my products — Although I relied heavily on word of mouth for my first business, I didn’t need to market so I was successful. In my second business, things changed and I was feeling frustrated and stuck. By the time I decided to take Tad’s workshop — I had all the lived experience, of my own observations and efforts, and Tad’s years of experience helped to ring clear everything I had been noticing without words to name what I was experiencing. Since taking Tad’s workshop – I’ve embraced that I am a business, and that I can be an awesome business. I’m enjoying marketing and seeing how it’s actually pretty fun and energizing. Thanks Tad.. I’ve recommended this to a lot of people already!”
“I learned SO MUCH in just one day. My business will be nourished by these teachings for the next few years. And as a bonus, Tad is fun to spend the day with!”
“This was such an eye opening experience! I certainly learnt about Marketing, but most importantly, about my own business and how to define it. Excellent workshop!”
Yasmilde Rodriguez Gonzalez
“I have taken a number of business-building courses and workshops in the past couple years. Marketing for Hippies is like no other. It felt great to spend a day in the hands of someone who is clear and authentic, has an easy demeanor but is really getting things done, and guiding participants through the ways we can get where we want to go, too. Before this, I believed I just wasn’t sneaky/calculating enough to be an effective salesperson. Now I feel confident that I don’t have to be to be successful. I’m more energized to take action than I’ve been in ages, and I can’t wait to work with Tad again!”
“I attended Tad’s one-day workshop and it was incredible to be able to attend on a Pay-What-You-Can basis. I have only ever learned business from people who were coming from a capitalist perspective. To be able to learn things that are important for my business to succeed from the mouth of someone who’s got similar values in terms of social justice & the environment was invaluable. Tad can speak my language, and I found great inspiration in what he shared. The workshop really clarified some business concepts for me and Tad described them in ways that I could understand better than what I’ve ever heard described before. I am so inspired that I hope to be able to work one-on-one with him as a business coach in the future. Thank you for being such an inspiration in the world Tad, I super appreciate what you shared!!”
“The 101 workshop is really terrific – provides a lot of clarity, inspiration and actionable items. It’s a ton of value delivered with so much heart. Marketing can and should feel good. Yes. Thank you. I’ve done a few workshops of Tad’s and they have always generated money for me in the immediate term. It’s reaffirming to see results like that AND I’ve got so much more to work on and to work with, I know that it will continue to net more value as time goes on.
With deep thanks.”
“Tad is brilliant and if you attend this workshop, then you have made a brilliant choice. I left this workshop so energized, full of ideas to grow my business in a very unscary way that feels true to myself and my ideals.”
Mira Bell Kevic
“This workshop brought me answers to questions that I had struggled with for years now, and helped me clarify where to place my focus when communicating my work. I worked with coaches before, took marketing programs, listened to the CDs and talks, and read everything Seth Godin published, but Tad’s teaching was the first one that pointed towards the focus options for me to choose from. I am a healer, coach, trainer, teacher. I work with energy healing, skill building, and body-mind methods. Some clients come to me with physical pain; others come with emotional pain; others come with a relationship crisis, and my work benefits them on all fronts. So how do I communicate this in my marketing projects? What do I say that I do without sounding vague (I fix people?!?), and without leaving out important parts of my work? I teach Reiki, but I do so much more than that. How do I say it? Tad’s boat journey model has answered that and left me in tears of gratitude.
The material was well-organized, perfectly sized for ‘digestion’, and illustrated with examples that were a good fit for us healers to relate to. Tad is walking his hippie talk with a huge heart and inspiring generosity. I warmly recommend his workshop!”
“Another of Tad’s nuts & bolts, wisdom-filled, deeply ethical, generous, humorous and compassionate workshops! This was the third time within a few years that I’ve attended this marketing workshop and there are always new levels of insight, integration and material. So many takeaways and direct opportunities to implement. Tad’s PWYC model also supports those growing their business yet experiencing financial hardship. Tad takes time for Q’s, Body breaks and stretches – and knows His stuff! I am grateful. 🙏 Standing O! 👏”
“This was a fabulous day of learning. Tad’s delivery is so on point and comprehensive to make the learning experience easy, enjoyable and more than useful. He rocks it! I’ll be back for more.”
“Tad is sincere, funny, and deeply knowledgeable and offered an actual workshop that covered actual actionable content for anyone to apply to their work. Whether you are an entrepreneur, a for profit, a non profit, a performer, whatever you do and try to communicate to the public, Tad’s work will provide the frames and reflective questions to help you do it more effectively and from a place of integrity. Cannot wait to dive into the e-books and other material that he did not pitch merely described because it was relevant to the value he was already offering (I wish this wasn’t so surprising…).”
“Tad has an incredibly unique way of presenting that sets his crowd at ease instantly. His fair method for payment is a huge privilege for his clients and when I attended, his venue was incredible. I go “gold panning” a lot, and often feel like I head back home empty handed, but after Tad’s workshop, I left feeling like I had enough real “lil nuggets” to actually make some “jewelry”. Will definitely attend more of whatever he offers!”
“Tad came to Bradford, West Yorkshire UK to deliver his day long Marketing for Hippies workshop. There is no one like Tad out there – his approach to marketing, people and life is refreshing, reframing and relentlessly kind and true. The goodness and wholeness of his perspective give me a lot of hope and all our businesses have benefited from the gift of his time and insight. Thankyou for your presence in Bradford Tad it meant so much to us.”
“I recently attended Tad’s Marketing for Hippies workshop in Edinburgh. This is the best marketing information I’ve ever received, totally clear, I wish I’d met you a few years ago! It made me WANT to update my website and bio information, instead of dread or feel overwhelmed by it. Thanks so much for shifting my perspective! Looking forward to learning more from him!”
“Today’s workshop was absolutely inspiring and mind-shifting. I came out of the workshop fully ignited and connected to making marketing relevant for me and the people I serve. The tools he presented were only the tip of the wealth of knowledge and expertise Tad has, yet it was enough to give me practical ideas and actions to move forward with my business. I am so glad to have been a part of today’s workshop!”
“The daylong workshop was very well presented. Tad has a way of boiling everything down into a very clear but comprehensive map, including some unique but powerful ideas. I understood most of it going in (from his ebooks and blog) but there was something important for me about having it all woven together. It helps me feel more confident and relaxed about my next steps and direction forward. Thanks Tad!”
“I’ve always been anxious about marketing, but I feel so uplifted after Tad’s 101 workshop. I see how I can pragmatically marry my marketing with the mission of my work and my authentic personality. I also feel empowered to find a business plan and marketing strategy that both empowers me and my customers. I had previously read most of his free eBook and was afraid that the 101 workshop would be redundant, but I found that the information was synthesized in a fresh way that really ignited my industriousness and creativity. Well worth it!”
“This workshop is absolutely unmissable for anyone with a heart-centered business or healing arts practice. Tad’s teaching style, charisma, and wealth of knowledge will completely reframe how you think about marketing and invigorate passion for talking about your business. This workshop is both practical and inspiring and gives you tangible strategies to ensure the sustainability of your business while maintaining a spirit of generosity and kind-heartedness. Tad is one of a kind and embodies everything he teaches.”
“Fantastic workshop on real marketing that is authentic and genuine without all the hype and hard selling taught by so many other coaches. Highly recommended.”
“I took Tad’s one day workshop and can’t say enough good things about it. Tad is an authentic and inspiring hippy who has found the formula for success and generously shares it with others (in true hippy style). This workshop shifted my mindset on marketing, but also on my approach to business and to life. Tad takes the practical details and makes them relevant in a fun, useful and affirming way.”
“This workshop was inspirational and informative (not to mention fun, thanks for the humour Tad!). Very practical and easy to understand. I feel like I have more direction with my small business and feel good about knowing how to market in congruence with my ethics.”
“I got a lot more value out of Tad’s workshop than I expected. Not only did he provide an honest, sustainable, and effective framework for mapping out marketing for your business, he did it all with unassuming wit and humor that had me laughing out loud, unrestrained. Tad not only provided techniques and tactics but offered a perspective that actually makes you feel GOOD about offering your products and services. If, like me, conventional views on selling and marketing somehow feel ‘off’ to you, and you are looking for something that feels more authentic and true, Tad’s workshop is your answer. Thank you, Tad!”
Marilyn Mai Linh