Mighty Network is currently building me a membership site MarketingForHippies.com. I’ve written about 16 eBooks, have created a few online courses, I run quarterly live programs, workshops & monthly Q & A webinars for my audience… On top of that, I have over 600 articles on my blog and over 500 videos my YouTube channel… […]
A few years ago, I recorded a video entitled Why I (Almost) Never Do TeleSummits. I recorded it so that I’d have something I could send to all the people who were asking me to participate in their tele-summits that I almost never wanted to do. And then a few weeks ago, I got an
If you’ve been thinking about creating an eCourse I think you’ll love this. A well thought out eCourse can be a perfect addition to your business model and bring in hundreds if not thousands more dollars per month. And there is no one I recommend more strongly to lead people in the creation of this than
90 Min Video – The Art of eCourse Creation Read More
What if your coaching could be a potent, effective and inspiring form of activism? In asking this question, I am suggesting something to you that might be hard to hear: there’s a good chance that it’s currently not. Let me make my case: the coaching industry grew out of the personal growth industry and the
Coaching As Activism Read More
by Rebecca Tracey of The Uncaged Life This blog post is about the three big mistakes you might be making with your packages. Of course, this assumes you know what I mean by the word ‘package’ and, if you do, that you are currently offering packages. But let’s start with this… Since I started my
If you’re thinking of creating online programs (or are super into dance) check this out. My dear friend, colleague and client Erica Ross and her partner in crime Vanya Laporte has just co-created a wonderful new online program that I think nails things from a marketing perspective. I’ve known Erica for many years. We met when she came
Seven Lessons that Daily Dance Can Teach You About Making Better Offers Read More
One of my favourite things to do for clients is to help them redo their salesletters. Your sales letter is your marketing dojo. It’s where we start to find out how clear you are. Marketing is about translation. You’re trying to communicate something you know intimately well from the inside to people on the outside.
Sales Letter Case Study: Mission Traction Read More
I was just chatting with my colleague and dear friend Javan Bernakevitch of Permaculture BC. He dropped me a line of facebook asking for help in spreading the word on a course he was doing. It’s a course he’s told me about and that I know is brilliant. Javan: Hey bud, I’m offering the core of
Sales Letter Case Study: Permanomics Read More
Carmen Spagnola (pictured here) is one of my favourite people in the world. We met years ago when she came to a workshop and we’ve been pals ever since. So when I was visiting Victoria to lead a workshop, I made sure we had some time scheduled together. I came over after my workshop at Victoria’s
Sales Letter Case Study: The Numinous School of Intuition Read More
Writing sales letters is hard. I wrote a whole blog post on my thoughts on how to do it in a warmer and yet still effective way years ago called Nine Thoughts on Copywriting for Hippies. So, I’ve got opinions but there’s no denying that writing a good sales letter is one of the toughest
Sales Letter Case Study: The Coming Home Retreat Read More