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The Top Ten ‘Marketing for Hippies’ Paradigm Shifts

Paradigm Shift #1: Realizing That You Are Supposed to Be Terrible at Marketing Yourself Vs. Thinking You Are Supposed to Be Good at Marketing Yourself. I’ve heard so many people come into my marketing workshops with this thought, unarticulated. “I should be better at marketing myself. I need to get better at marketing myself. I’m supposed to …

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Relevance, Credibility & Value

I am struck by how many things I learned from the good Dominic Canterbury. He and I co-led a marketing workshop in Seattle many years ago – maybe 2007 or 2008. The notions of niching, hubs, and paths came from him. As do the three notions in this blog post: Relevance, Credibility and Value. Your business …

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The Three Roles of Marketing

This is one of those things that is actually very important to get about marketing that I talk about really seldomly but should probably talk about more.  When people are working on their marketing, I think that, often, they don’t really understand the role that their marketing needs to play. Or I should say ‘roles’ …

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