Paradigm Shift #1: Realizing That You Are Supposed to Be Terrible at Marketing Yourself Vs. Thinking You Are Supposed to Be Good at Marketing Yourself. I’ve heard so many people come into my marketing workshops with this thought, unarticulated. “I should be better at marketing myself. I need to get better at marketing myself. I’m supposed to […]
I am struck by how many things I learned from the good Dominic Canterbury. He and I co-led a marketing workshop in Seattle many years ago – maybe 2007 or 2008. The notions of niching, hubs, and paths came from him. As do the three notions in this blog post: Relevance, Credibility and Value. Your business
This is one of those things that is actually very important to get about marketing that I talk about really seldomly but should probably talk about more. When people are working on their marketing, I think that, often, they don’t really understand the role that their marketing needs to play. Or I should say ‘roles’
At some point last year, it became clear to me that there are three main things most entrepreneurs need to have handled in order to thrive. They overlap each other like circles in a Venn Diagram. And I realize now that I’d never written about them explicitly. So, here we are. First, there’s a seven
So many holistic practitioners struggle with their marketing. And, to make it worse, they spend small fortunes of time and money on marketing that doesn’t work. And they feel like they’re flushing money down to the toilet. Initially, I had seven – but since then I’ve added three more. Before we get into what you
From all my traveling and learning I have learned that there are a lot of approaches to marketing. But only one that really works in the long term. Becoming a hub.