Slow Marketing

Good Hands

Your clients want to know they’re in good hands with you. I’m thinking about this because I just came back from a mediocre massage. The style wasn’t one I liked. A bit too abrupt. Not as flowing and as intuitive as I like. But that wasn’t the big issue. In fact, there were no big

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On Promises

The purpose of marketing is to make promises. The purpose of your business is to keep them. Most traditional cultures in the world are overflowing with proverbs around the importance of keeping your word and doing what you say you will do. It’s certainly true for my own Scottish and Celtic ancestry. “If I break

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Ten Simple Ideas to Deal With The Reality That Most Marketing Work Is Boring as Hell

Here’s the truth: most of marketing your business is boring. It’s the tedious making lists of people to contact. It’s pre-writing emails. It’s scheduling things out and making plans. It’s rewriting headlines. It’s editing eBooks (dear God… the editing). It’s doing all of those things when, frankly, you’d rather be having beers with friends or

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What am I being asked to see here?

“The greatest and most important problems of life are all fundamentally insoluble. They can never be solved but only outgrown.” – Carl Jung Sometimes in business things go wrong. Sometimes it’s because we are out of integrity. Sometimes it’s because others are. Sometimes, everyone’s in integrity and it still falls apart. However it happens, there’s

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Trust and the Taxi Driver

I caught a cab the other day. Actually a TappCar (Edmonton’s response to the terrible taxi cab industry and Uber). They have priced themselves in between the two. I could give you ten reasons why I love them. But there are always issues. I was heading to visit my grandmother in the hospital. “I want

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