So many people are scared of getting rejected in business. I get it. But the fear of rejection comes from the idea that there’s a way to move through this world without being rejected which isn’t true. What’s really going on in those cases is that the people have figured out only how to delay …
This is a blog post I’ve wanted to write for a while. It’s about the incredible costs to you and others of being fuzzy in your marketing and sales communications. I’m writing this to share the other side of the story of marketing – how it’s received. We spend so much time working on our …
Stop Wasting People’s Time: The Incredible Cost of Being Fuzzy Read More
This month is the fifth anniversary of MarketingforHippies.com Five years ago this month, I had a website at TadHargrave.com. It had a photo of me on it that nobody liked. It was hard and expensive to make changes and I grew more and more embarrassed about it. And no, I’m not showing it to you. …
I want to offer up the opportunity to participate in a bold experiment. It’s going to ask you to be vulnerable and honest. It’s going to ask you to use a tool that not many people even think of as a tool (indeed, I didn’t until a few days ago when a number of things …
The Rant Experiment: Let Off Some Steam, Catalyze Social Change and Grow Your Business Read More
I want to tell you a story. I know that, on this blog, I share a lot of “how to’s” and philosophical pieces and there can be the risk of people thinking that because I generally post positive things, I must never mess up, I must have everything together and I must never get frustrated …
Don’t Mess With Their Rice Bowl: Seven Business Lessons from Ten Recent Workshop No-Shows Read More
Born in the Autumn of 1904, Alberta Christine Williams returned to her home in Georgia from teachers college and taught for a short period before getting married to her husband on Thanksgiving Day in 1926. At the time female teachers were not allowed to work while they were married, so Alberta had to give up her job. However, …
I just had an 80 minute google hangout with a dear friend and colleague in the UK who’s known as Simon on the Sofa. We spoke about how marketing often feels ‘off’ even, sometime especially, when it’s called ‘conscious marketing’. We spoke about how dating and marketing were intimately connected and about the importance …
80 Minute Video: Conversation on Transparent Marketing with Simon on the Sofa Read More
There is an audio-cassette I remember listening to over and over. By the time I’d outgrown it or lost it I knew much of it by heart. My brother as well. It was Robin Williams Live at the Met. My brother and I must have watched every single episode of Live at the Improv (a …
This is a different sort of blog than I usually write because it’s not just about marketing. It’s about the context that marketing happens inside of. Namely, the economy. Of course, most of us have some very justifiable issues with marketing. Some of us wonder if even the whole ‘conscious marketing’ thing is bullshit. But those issues are driven by …
I want to share something that might forever change the way you relate to marketing. It’s a notion I got from Mark Manson in the context of dating but I think it maps over perfectly into marketing. There are only three types of potential clients you will ever experience: responsive, neutral and unresponsive. Responsive people …