So many people are scared of getting rejected in business. I get it. But the fear of rejection comes from the idea that there’s a way to move through this world without being rejected which isn’t true. What’s really going on in those cases is that the people have figured out only how to delay […]
This is a blog post I’ve wanted to write for a while. It’s about the incredible costs to you and others of being fuzzy in your marketing and sales communications. I’m writing this to share the other side of the story of marketing – how it’s received. We spend so much time working on our
Stop Wasting People’s Time: The Incredible Cost of Being Fuzzy Read More
I want to offer up the opportunity to participate in a bold experiment. It’s going to ask you to be vulnerable and honest. It’s going to ask you to use a tool that not many people even think of as a tool (indeed, I didn’t until a few days ago when a number of things
The Rant Experiment: Let Off Some Steam, Catalyze Social Change and Grow Your Business Read More
fb I want to tell you a story. I know that, on this blog, I share a lot of “how to’s” and philosophical pieces and there can be the risk of people thinking that because I generally post positive things, I must never mess up, I must have everything together and I must never get frustrated
Don’t Mess With Their Rice Bowl: Seven Business Lessons from Ten Recent Workshop No-Shows Read More
Born in the Autumn of 1904, Alberta Christine Williams returned to her home in Georgia from teachers college and taught for a short period before getting married to her husband on Thanksgiving Day in 1926. At the time female teachers were not allowed to work while they were married, so Alberta had to give up her job. However,
Why “Stop Playing Small” is Bullshit Read More
I want to share something that might forever change the way you relate to marketing. It’s a notion I got from Mark Manson in the context of dating but I think it maps over perfectly into marketing. There are only three types of potential clients you will ever experience: responsive, neutral and unresponsive. Responsive people
Last week, something happened to me that happens from time to time. Something I’ve wanted to write about before. And it’s something that I suppose many of my colleagues would urge me not to share with you as I imagine that the attitude I’m sharing here could be an enormous source of frustration to a
I’m broke (and I don’t care) Read More
You have, no doubt, been told to ‘charge what you’re worth.’ No matter where I go, there is a conversation to be had on this. If you’re on many email lists you’ll see this idea being exhorted frequently. And I’d like to share my concerns with it. First of all, let me say this: I
Why ‘Charging What You’re Worth’ is Bullshit Read More
If you’re feeling stuck in your marketing and want to get unstuck . . . and if you’re needing to make progress in your business there’s one thing I recommend. Before I tell you what I recommend, I’ll tell you what I don’t recommend: waiting. Most entrepreneurs have big ideas and plans but something is
Too few entrepreneurs do this one. simple. thing. (but it might be exactly what you need) Read More
Let your clients feel like victims. It will take your further. Here’s what I mean . . . You probably think that it’s better to take responsibility for your life and not be a victim. You might even secretly feel disgusted by people who ‘play the victim card’ all the time. You might have it
let your clients feel like victims Read More