IDEA #1: Quality. First of all, obviously the bottom line is that you must have fresh and good quality products. And secondly, I’m assuming you’re not an asshole. If you don’t offer the former and are the latter, this blog post won’t help you. You need quality control and years of therapy. This is usually […]
Farmers Market Marketing Series #2: Six Overarching Ideas for Success Read More
How this Farmer’s Market Series came to be… Over the coming days, I’ll be releasing a series of blog posts full of marketing ideas for farmers. I was recently asked to put together a workshop on marketing for farmers at Farmer’s Markets. A volley of emails went back and forth that sounded mostly like me saying,
Farmers Market Marketing Series #1: What This Series is and Why I’m Doing It. Read More
This is a different sort of blog than I usually write because it’s not just about marketing. It’s about the context that marketing happens inside of. Namely, the economy. Of course, most of us have some very justifiable issues with marketing. Some of us wonder if even the whole ‘conscious marketing’ thing is bullshit. But those issues
by Kenton Zerbin There are many pitfall mistakes to make out there in the marketing world. Thank goodness you don’t have to make them! There are those who have made them and witnessed them, and made it here today to save us from doing them. Hi my name is Kenton Zerbin, and I started up
Guest Post: Three Pitfalls I Avoided By Listening To Marketing Sages Read More
by Darren Leach In the nature of the beast, the advertising industry is about as trendy as high school. With larger corporations leading the way, executing these “hip” marketing campaigns leads to infectious awareness, leaving everyone talking. As the popular proverb goes, actions speak louder than words. Same goes the world of advertising as of
Guest Post: Eco-Friendly Advertising: Good for Business, Good for the Planet Read More
by Shilpa Jain of www.yesworld.org 10. Impact Investing: What’s the point of funding good social justice and environmental change projects when your investments are tied up in the very companies and industries that are at the root of the problem? Impact investors are helping companies and foundations bring their investments in line with their values, for
Guest Post: The Top 10 Coolest Ways People Are Changing the Economy Read More
The Coop grocery chain put out a great ad at bus stops that educated it’s customers (and prospective customers) that it was doing a good thing. And it did it in a funny (but poignant) way that helped people relate to why they were doing it. I think a great indirect consequence of this kind
caged hens in your bus stop Read More
A three minute video that does an awesome job of empathizing with people’s experience (guilt for not doing enough) and then giving them something simple they can do to help them get the results they’re after (making a difference and saving the rainforest). Also a great example of offering up a new alternative solution to
follow the frog (and save the rainforest) Read More
If you’re a social entrepreneur, critical of the political and economic systems of the world (but also visionary about other ways we could do things) and tend to lose track of time in conversations about those things – you might want to come to Vancouver this November for the Living the New Economy event. It’s
Living the New Economy Read More
I recently went to the Social Venture Institute hosted at the Hollyhock Center. It was an amazing event. And one of the people responsible for it happening is Joel Solomon. And I also met marketing genius Aaron Vidas. Imagine my delight to see this new, beautifully done video of Aaron interviewing Joel about the notion
Joel Solomon: “The Unlikely Revolutionary” Read More