People make a mistake on two sides of this. On one side, they jealously guard their ideas saying, “These should only go to people who pay! No free content!” On the other side, there is the naive assumption that, if we give it all away, then people will want to work with us. Neither side […]
Paradigm Shift #1: Realizing That You Are Supposed to Be Terrible at Marketing Yourself Vs. Thinking You Are Supposed to Be Good at Marketing Yourself. I’ve heard so many people come into my marketing workshops with this thought, unarticulated. “I should be better at marketing myself. I need to get better at marketing myself. I’m supposed to
The Top Ten ‘Marketing for Hippies’ Paradigm Shifts Read More
In December of 2019, my dear colleague George Kao and I sat down to talk partner marketing and hub marketing together and recorded it for you.
Hub Marketing and Collaborations with George Kao and Tad Hargrave Read More
There are, in my mind, three roles of marketing. The first is to get their attention. The second is to filter and establish if it’s a fit at all (by going through the three filters of relevance, credibility and value). The third is to lower the risk of taking the first step (or the next
Three Core Strategies to Reducing The Perception of Risk Read More
A year or so ago, a dear fellow I know in London, England asked this question on Facebook: “Is it possible for spiritual healers to make a living?” I imagine he had seen a lot of people get into the business only to struggle and fail in the end. I’ve seen it myself. It seems
Is it possible for spiritual healers to make a living? Read More
To get your Facebook posts seen by your ideal audience — reliably — it’s become increasingly necessary to use Facebook Ads to spread your message or offerings. You don’t have to spend a lot. Just $30 per month on targeted FB ads will go a long way. In this video, we discuss the 3 steps
Facebook Marketing with George Kao Read More
If you’re struggling with your marketing, it’s likely because of things that have nothing to do with marketing. If you can’t seem to make the tactics you’re using to promote yourself work, it’s likely not about the tactics. In order for your marketing to work, there are things that need to be done first. If
The Four Things You Need To Do Before Marketing Read More
“I think I’ll try to handle this and figure it out on my own.” Well, hey . . . Amen. This is how I’ve done most of my business. I’ve bootstrapped it and, for the most part, not spent money I couldn’t afford to spend. Sure. If you can figure your business out on your
When To Ask For Help Read More
As I get ready for my next Point of View Lab, I’ve been reflecting on some recent examples I’ve been uncovering with clients. Over the past few months, I’ve been working with a lot of people around their point of view and I keep being amazed at the power that this has in our marketing. Whereas
Point of View Marketing: Five Case Studies Read More
Sometimes you’ve got to ask yourself, “Who is it that’s helping the one I want to help?” Sometimes your target market isn’t who you think it is. Famously, FedEx made the mistake of thinking that their clients were the CEO’s of companies when, of course, it was actually the secretaries and executive assistants who would