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marketing strategy

“How Much Content Should I Give Away For Free?” Most Of It. Here’s why… What People Pay Us For Beyond ‘Information’

People make a mistake on two sides of this. On one side, they jealously guard their ideas saying, “These should only go to people who pay! No free content!” On the other side, there is the naive assumption that, if we give it all away, then people will want to work with us.  Neither side […]

“How Much Content Should I Give Away For Free?” Most Of It. Here’s why… What People Pay Us For Beyond ‘Information’ Read More

When To Ask For Help

“I think I’ll try to handle this and figure it out on my own.” Well, hey . . . Amen. This is how I’ve done most of my business. I’ve bootstrapped it and, for the most part, not spent money I couldn’t afford to spend. Sure. If you can figure your business out on your

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Helping The Helper

Sometimes you’ve got to ask yourself, “Who is it that’s helping the one I want to help?” Sometimes your target market isn’t who you think it is. Famously, FedEx made the mistake of thinking that their clients were the CEO’s of companies when, of course, it was actually the secretaries and executive assistants who would

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