marketing strategy

When To Ask For Help

“I think I’ll try to handle this and figure it out on my own.” Well, hey . . . Amen. This is how I’ve done most of my business. I’ve bootstrapped it and, for the most part, not spent money I couldn’t afford to spend. Sure. If you can figure your business out on your

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Helping The Helper

Sometimes you’ve got to ask yourself, “Who is it that’s helping the one I want to help?” Sometimes your target market isn’t who you think it is. Famously, FedEx made the mistake of thinking that their clients were the CEO’s of companies when, of course, it was actually the secretaries and executive assistants who would

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