Rachel joined my Mentorship Program a couple of years ago. She is a healer from Victoria who struggled, as many healers do, to find some semblance of a niche. What they do could, conceivably, help everyone. And so how to choose? It can be very difficult. But, we rolled up our sleeves and got to […]
If you’re struggling with your marketing, it’s likely because of things that have nothing to do with marketing. If you can’t seem to make the tactics you’re using to promote yourself work, it’s likely not about the tactics. In order for your marketing to work, there are things that need to be done first. If
The Four Things You Need To Do Before Marketing Read More
I’ve been working on a new eBook called Point of View Marketing: The Subtle, Underestimated & Credibility-Building Power of Articulating Why You Do What You Do the Way You Do It. I’m really proud of how it’s coming along. I think it will be done by the end of the month. So I thought I’d sit down
26 Min Video: Point of View Marketing Overview Read More
There’s no word with greater sting to it for progressives and radicals than ‘sell out’. And yet we want to reach as many people as possible with our message. This creates an inner conflict of wanting to ‘get the word out there’ and then the fear of what it might mean if we do. Not
Interview with Loolwa Khazzoom: Penetrating the Mainstream Read More
This is a blog post I’ve wanted to write for a while. It’s about the incredible costs to you and others of being fuzzy in your marketing and sales communications. I’m writing this to share the other side of the story of marketing – how it’s received. We spend so much time working on our
Stop Wasting People’s Time: The Incredible Cost of Being Fuzzy Read More
I want to offer up the opportunity to participate in a bold experiment. It’s going to ask you to be vulnerable and honest. It’s going to ask you to use a tool that not many people even think of as a tool (indeed, I didn’t until a few days ago when a number of things
The Rant Experiment: Let Off Some Steam, Catalyze Social Change and Grow Your Business Read More
If you’re thinking of creating online programs (or are super into dance) check this out. My dear friend, colleague and client Erica Ross and her partner in crime Vanya Laporte has just co-created a wonderful new online program that I think nails things from a marketing perspective. I’ve known Erica for many years. We met when she came
Seven Lessons that Daily Dance Can Teach You About Making Better Offers Read More
Over the past decade, I’ve written a lot of blog posts. Over 500. But there are ten of them that most get to the heart of really figuring out what I would call your platform (what you want to be known for). My guess is that you’ve only seen one or two of them. Figuring out your
Top Ten Blog Posts on Figuring Our Your Platform (77 pages worth!) Read More
I almost died a month ago. And it showed me something important. When we are in crisis, the crisis becomes everything we see. It looms over us like a giant, blocking out the sun. And this makes dealing with the problem very hard. We become overwhelmed with not only the problem but our emotional reactions
Tomorrow is a brand new year. And I think it’s a good moment to think about what you’re offering. Symbolically, the New Year is about a fresh start. A clean slate. A blank canvas. A second chance. And I think everyone wants a second chance with something in their life. As we look back over
Marketing, New Years & Second Chances Read More