I’ve known Corrina Gordon-Barnes for a few years now and my respect and affection for her have only deepened. She coaches, consults and runs a very fine blog for conscious service providers. She’s got a lot of thoughts worth hearing about how to create a blog for yourself and how to do it in such […]
Blog for Clients: An Interview with Corrina Gordon-Barnes Read More
First of all, this is not a blog post about how to write email subject lines that sell (though it may help you do that). It’s also not a blog post about how to write good sales copy. I’ve got nine thoughts on how to do that here. When you get an email, there is,
Four Thoughts About Email Subject Lines in Marketing Read More
This is an email primarily about how to build a solid following and, primarily, how to get people to ‘opt in’ to receive your email newsletter. I want to submit that there have been four generations of approaches to getting permission to be in touch with potential clients. And that what worked four generations ago,
the four generations of opt in marketing Read More
Could you add 10,000 to your email list in the next 90 days? PJ Van Hulle thinks that, while it might be lofty – with the right pieces in place, it’s not an unachievable goal. I really love PJ. She’s one of the most genuine people but also so much smarter about online marketing than
“How Do I Grow My List?” An Interview with PJ Van Hulle Read More
I met PJ a few years ago. It was at a marketing gathering and she was such a breath of fresh air. I made a mental note to support her in the future when I could. She recently sent me a guest post about how to grow your email list which I think is
guest post: discover the hidden gold in your email list Read More
When I do my workshops, I often get people to brainstorm the types of content they might use to stay in touch with the people on their lists. And people come up with great ones. So, here’s the harvest from my past few workshops. I hope it inspires you with ideas. Notice how many of
51 examples of content for blogs, social media and newsletters Read More
My dear friends and colleagues Rob and Michelle at Verge Permaculture based in Calgary, Alberta have one of the most kickin’ newsletters around. Enjoy this seven minute video where I explain why I think so. [vsw id=”9ZQ71pp4Igk” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK
newsletter case study video: vergepermaculture.ca Read More
A colleague of mine Kim Tanasichuk just put out a little newsletter that I thought was really great. You can watch it here or below. Newsletters are tricky. Everyone’s doing them. Everyone wants you on their email list. How often to send them out? What kind of content to put in them? Should I put
newsletter case study video: Kim Tanasichuk Read More
A client of mine (Alison Pope, President of Maverick Services: Office Administration & Special Projects Facilitating the Success of the Holistic Health Community) recently sent me an email newsletter she loved from the Camros Eatery in Toronto. Hopefully you can see it by clicking on this link here but if not – you can go
hippie restaurant with a kick ass newsletter Read More