Sales Letters

Mentorship Program Case Study #2: Healer, Rachel Warrington – Yarrow Healing Arts, Victoria, BC, Canada

Rachel joined my Mentorship Program a couple of years ago. She is a healer from Victoria who struggled, as many healers do, to find some semblance of a niche. What they do could, conceivably, help everyone. And so how to choose? It can be very difficult. But, we rolled up our sleeves and got to […]

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Coaching As Activism

What if your coaching could be a potent, effective and inspiring form of activism? In asking this question, I am suggesting something to you that might be hard to hear: there’s a good chance that it’s currently not. Let me make my case: the coaching industry grew out of the personal growth industry and the

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Guest Post: The One Copywriting Secret Tool We All Have

by Ling Wong | business-soulwork.com This article is adapted from Ling’s new book on Copywriting for Coaches, Consultants, Solopreneurs & Small Businesses – How To Turn Your Personal Brand into Powerful Marketing Communications. People buy from people, not a faceless company. People trust people, not a website with fancy sliders. Especially for coaching, consulting and

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Be More Repulsive In Your Marketing

    A simple, counter-intuitive idea for you today. You’ve likely been told the importance of niche in marketing. Likely you’ve heard this from myself. You’ve likely heard about the importance of honing in on who you want to reach, to identify your ideal client, chosen audience or target market and maybe even to create

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Give me your grossest headlines!

I’ve got a theory I’m testing and I’d love to have your help. All you need to do is post the most cringeworthy headlines of promotions that you’ve seen or received. Ideally, to keep things consistent I’d love it if they were from other business coaches (myself included). Any headline that has made you wince,

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