Fundamentals Tier Doors Open This Spring. Join The Newsletter (and get the free Starter Kit) to Stay Informed!
Fundamentals Tier
“Oh My God! This Actually Works!”
A Year-Long, Deep-Dive Into Creating A Resilient & Profitable Business Built By A Client-Producing Marketing Strategy That’s Genuinely Ethical, Good-Vibes, Deeply Respectful, Trauma-Informed, Consent-Based, Conscience-Driven And That Honours The Dignity Of Everyone Involved (Including You).
Enjoy A Seven-Day Free Trial To Check It Out
Only 50 Spaces Available During Our Spring 2026 Intake
Greetings,
The offer here is simple enough: I have a marketing membership for entrepreneurs who hate marketing.
It is a strange mix of a program, a University course and a membership.
It's full of self-paced courses you can dig into to help you lay solid foundations for your marketing.
It focuses on a down-to-earth, grassroots, and long-term approach to ethical marketing that is consent-based, trauma-informed, and conscience driven. It’s the kind of marketing that produces results, while being easy on your jangled nervous system and letting you sleep at night.
It’s a membership that asks real rigour of its members. It insists on depth and discipline in approaching marketing, not from a tactical level, but a deeper level of strategy rooted in seven core, time-tested fundamentals.
The membership has two tiers to it:
Basics Tier (for $7 USD/month + applicable taxes): This is great for you if you're curious about my work, want to dip your toe in more and learn some of the most immediately practical approaches I have + explore some of the inner work issues that might be keeping you stuck. This level has no group calls or one on one support.
Fundamentals ier ($2000 USD/year + applicable taxes): This tier (laid out on the page below) is great for you if you already know you resonate with my approach and you want a lot of support to translate it into your business. This level is sequentially structured, includes a weekly call with me (sometimes two a week), well-designed, self-paced courses, plus a lot of other support to help you implement this instead of just understanding it. We'll explain more on that in a minute...
Who Is It For?
It’s for ‘hippy entrepreneur’ types.
Mostly that seems to mean coaches and healers; service providers largely.
We get our share of somatic practitioners, therapists, workshop leaders, business advisors, yoga instructors, ritualists and ceremonialists, and the occasional crafter and artist, and god knows I love working with permaculture folks and farmers when I get the chance.
Note: If you haven’t already you can read more about why I think it’s so hard for us to market ethically.
If you’re reading this, then my guess is that you’re already somewhat familiar with my work. You are likely on my email list and may have been following me on social media for years now (even if it's mostly for the memes). I'd be willing to bet you've already dug into my Ethical Marketing Starter Kit. Maybe you’ve even been to a few workshops or webinars with me.
A Few Guesses About What's Going On For You:
You Don't Know What Works Anymore (Or If Anything Will Work For You): You're like confused over what “ethical” or values-aligned marketing that actually works even looks like. You've likely tried program hopped, tried a few coaches, courses, posting content, ads, funnels, or mini-offers without results or long-term traction, which has increased your sense of failure and fatigue. You've tried getting more diplomas and certifications, giving away more deals and discounts, you've gotten disillusioned, discouraged and depressed and you've distracted yourself from all of that. But this has only deepened the growing desperation. As one member wrote, "I find myself putting in a huge amount of time and emotional energy for very small returns, which has been wearing me down over the past year. I’m here because I care deeply about this work and the people it serves, but I’m feeling stuck, discouraged, and unsure how to grow in a way that feels aligned and financially viable. Can this even work for me? Is it possible to make a business like this work?"
You're Struggling With Your Niche: "Who do I serve? Why is niching so hard? Do I need to niche? Really? What makes me and my work unique? How do I talk about it without jargon or vagueness?" There's a good chance you are multi-passionate or transitioning from one focus to another, making it hard to narrow in. You might fear being "too specific" or leaving people out. You might even have outright doubt in whether you should even be in business, due to your lack of niche clarity. You feel too "in your head" and not sure how to write copy or describe your offer. You're stuck in a loop of word smithing but not publishing or promoting because it doesn't feel quite right but you're not sure what to change to get it there.
You Feel Paralyzed & Resistance Around Visibility: You feel awkward or inauthentic promoting yourself. You have a strong resistance to being seen (linked to past trauma, burnout, or identity shifts). You fear judgment, feel uneasy charging for your work and receiving money. You've got a general tendency to hide, over-give, or undercharge
You Hate Social Media (But Feel Like You Need To Use It): 'Nuf said. Ugh.
You Feel Generally Scattered and Overwhelmed With Marketing: "Where do I start? Oh God. There's so much to do." You may be managing too many offers, ideas, or modalities. You feel like your business is a puzzle without the picture on the box. You know you're lacking a simple client journey or structured ecosystem and you're unsure what to do first, or how to organize your time effectively.
You Struggle With Discipline: Even when you know what to do, it's hard to get yourself to do it.
You've Been Burned By Marketing Coaches Before: It's not inconceivable that you've spent a lot of money with marketing coaches where it felt like you were flushing that money down the toilet; an utter waste. It might be that, looking back, you can see that following their advice made you stray from your magic to fit inside their shitty templates. Ugh.
You're Losing Business To Younger, Less Experienced Coaches & Healers: As one colleague wrote, "As someone who has been coaching/mentoring for nearly 40 years, my experience counts for nothing amongst the noise of a billion less experienced coaches. Fed up with the noise, fakery, hype and lack of transparency (especially from those who say they are being transparent)." You're better but they're younger, hotter and better at social media and marketing than you ever want to be. You're realizing that the most successful coaches aren't actually the best coaches. They're just the best marketers. And that means people are getting hurt out there by these 'coaches'. Ugh.
You're Disillusioned With Much Of The Conscious Business Scene: Dear God. The holistic world has become just as bad as the mainstream medicine world in their marketing. They're selling beef tallow skin care with sex. What? So much hype and pressure. So many lies. And the coaching scene isn't much better. So many shady sales tactics of hitting pain points and then trapping people in coaching contracts they can't get out of and much of it begins to feel like a pyramid scheme of coaches coaching coaches to coach coaches who coach coaches. "You too can prey on the desperate!" they seem to be saying. Or that the only way to make any real money is by being a business coach of some kind.
You're Craving A Simple and Sustainable Path: You want to find or craft and approach to growing your business that is clear and simple that honours both my values and your need to make a living
How am I doing so far?
I’ll Hazard Even More Guesses…
You’ve got a deep feeling that "this is my year". You’ve been working on this business for a while now but something in you is telling you that this is the year to really go for it. No more messing around.
You’re likely suspicious of AI (even if you use it some) and want your marketing and business to remain human in this increasingly synthetic, blue screen lit, virtualized world.
You feel deeply uncertain about the state of the world and have the nagging sense that we've only just started up the exponential curve of how weird and hard things are going to get. You feel yourself holding your breath and waiting for the other shoe to drop.
You like the idea of getting more word-of-mouth, marketing your beautiful work beautifully, and in a way that makes the world better.
You like the idea of not having to use inauthentic scripts (or any scripts), or high-pressure pitching, or inauthentic self-promotion.
There's a good chance that you're not making much money in your business right now. When we surveyed our members last year, here's what we discovered. When they joined the membership most were making less than $20K per year.
It's sobering.
Why are so many coaches and healers struggling?
I'd submit it's because they don't have the Fundamentals in place that they need.
I say there are Seven Fundamentals that matter most (pictured below)
You can learn more about these here or in my Ethical Marketing Starter Kit.
This Membership Is, Emphatically, Not For Everyone. But, It Might Be For You If…
YOU ARE AN ETHICAL SERVICE PROVIDER: The membership is primarily focused on service providers (usually coaches and healers).
MY CONTENT RESONATES WITH YOU: If you’ve followed my work for a while and it feels like home to you, that’s a good sign.
YOU ARE IN IT FOR THE LONGTERM: You want a profitable business for at least another decade. This is a big one. If you’re okay with having an expensive hobby, this membership isn’t for you. If you want it to be a business, then it is.
A YEAR OF FOCUS ON YOUR FUNDAMENTALS FEELS EXCITING: If giving yourself a year to go deep into the fundamentals of your business makes sense to you and it lights you up to think of how good it would feel to have solid foundations in place, welcome aboard! This is a year to steep deeply in ‘ethical marketing’, create the space your business needs to thrive, hone your niche, articulate a compelling point of view, craft a solid business model, identify and connect with more hubs for your business, and find sustainable and effective ways to share your business with those who need it most.
YOU ARE WILLING TO GIVE IT THE TIME: If you are willing to spend at least 5 hours/week working on this content, then it’s a good fit. Five hours a week of pulling back the bow of your business and aiming well to send the arrow of your work further will get you incredible results. In my membership, I treat marketing like others treat yoga or meditation: as a practice worthy of devoted effort and attention.
THE PRICE ≠ A HARDSHIP: If the price of the Fundamentals tier of my membership would cause you panic attacks or anxiety, then please enjoy our free content and come back later when you’ve got more financial space. Or you may choose to start with our Basics Tier. We intentionally created the Basics tier at a more accessible price with the Breathing Room & Revenue course so that you could work your way into being able to afford the Fundamentals tier.
YOU KNOW YOU NEED SOME EXTERNAL PERSPECTIVE: Sometimes we’re too close to the forest to see the trees. In this membership, you’ll find yourself rubbing elbows with kindred spirits (many of whom are already years or decades into their entrepreneurial journey) in zoom rooms, getting feedback on your marketing materials, and having a chance to be coached directly by myself (and the occasional guest teacher).
DIY COURSES WORK WELL FOR YOU: You’re the kind of person who wants to be able to go at their own pace and doesn’t like being either held back or rushed ahead by the group. You like to do things on your own time and in your own way and don’t need to be led through the content live on a call.
I’ve Got A Special Place In My Heart For You If You…
FEEL LIKE NOW IS THE MOMENT: You’ve got the feeling that, “this is my year.”
ARE CRAVING DEPTH & SLOWNESS: You resonate with my saying that 'depth is the antidote to desperation'. You sense that one of the reasons that past approaches haven't worked for you is that you didn't dig deep enough into the fundamentals and that, if you did, it might change everything. You're drawn to ethical marketing not just as a buzz phrase but as a deep practice. You resonate with Bayo Akomolafe's words: "The Times Are Urgent: Let's Slow Down."
ARE DONE FLYING SOLO: You’ve outgrown the lone-wolf, “I can figure this out on my own” stage and are realizing how much you need some guidance, structure, and mentorship in your marketing. Even better if the idea of connecting with like-minded entrepreneurs is exciting for you (we strongly encourage members to form ‘pods’ of 4-6 folks to support each other in their journey).
WANT TO SHOOT ONE TRUE ARROW: You're exhausted from spending a career shooting arrows all over the place and now you want to take time to slow down, pull back your bow, aim and shoot one true arrow right at the bullseye of your businesses most authentic expression and success.
YOU WANT TO MARKET LOCALLY TOO: If you're drawn to doing live, in-person, local workshops or tours, this is an area I love to help clients with. So much marketing has become digital but there are ways to share our work in our own communities that are just as effective (if not more so).
FEEL POLITICALLY HOMELESS: Maybe you used to feel strongly one way or the other and now you’re mostly praying for sanity. You resonate with what I've written here.
SUPPORT LOCAL & HANDMADE: You love handmade things and support crafters when you can and are drawn to traditional skills, homesteading, and people growing their own food. You support local farmers whenever you can.
SUPPORT INDIGENOUS PEOPLE: You’re passionate about supporting indigenous peoples and are drawn to indigenous and ancestral cultures (particularly your own), mythology, folklore, and culture work.
LOVE THE TARDIS: You’re a fan of Doctor Who (and can name at least three actors who played them).
ARE A HIPPY: And you’ve got at least one, solid piece of hippy cred to prove it.
This Membership Might Not Be For You If You…
Don’t know what you want to do with your life.
Are looking for deep spiritual and mindset mentoring. Dear God. It's so important. Mark Silver does fantastic work in bringing spirituality to marketing. Betty Cottam Bertels does amazing work on mindset. I have things to say on these matters but it's not my area of focus. If this is of central importance to you this might not be the best fit.
Are absolutely drowning in overwhelm (e.g. new kids, elderly parents needing care, full-time job, major health issues etc.)
Aren't willing to really focus for the year. My guess is that you believe that if you could get your BUSINESS together then your whole life would be better. You’re seeing your business success as a key lever. If that's true then give it a year. You've likely got to let some other things suffer for the year. And they will suffer. And it’s sad. Let’s not pretend it isn’t. It means saying ‘no’ to some things to fully unleash yourself for your business. We can't do everything. God knows I've tried. Some things will likely need to be set down including meaningful community work (and I'm someone who has devoted much of his life to community and culture work). If you think you can pick up this mem
Are in other business programs or memberships. My invitation is to only do this membership for a year. Really focus. It's rigorous. It will ask a lot of you. If you are too divided in your attention, you may not get the most out of this. Let us give you one, focused year of this.
Are wanting a lot of technical and tactical help on specific tools. I know almost nothing about tech and my specialty is on the fundamentals not the latest, trendy tactics (which I admire and envy but am not much use in).
Are a fundamentalist or supremacist of any kind and need other people to share your worldview and political analysis to feel ok in the space.
Let Me Tell You A Familiar Story...
The Three Little Pigs & The House Of Your Business
(An abridged version) Once upon a time, there were three little pigs. Each one decided to build a house.
The first one built his house out of straw. The straw was cheap and easy to come by and building his house took no time at all.
The second, built it out of sticks. It was harder to build, requiring tools and more time.
The third, built his house out of bricks. His house took the longest to build and took the most time, each brick needing to be made from clay and straw and left to bake in the sun and mortar needing to be gathered and laid between each brick.
The first pig thought he was the smartest of them all and laughed at the other two, particularly the third for all of the unnecessary work while he lounged around in the sun.
Ah.
But then came the Big Bad Wolf to the house of the first pig in his straw house. And he huffed and he puffed and he blew the house down. The first pig, barely escaping with his life, ran to the second pig's house. But the Big Bad Wolf followed and he huffed, and he puffed and he blew the stick house down too. They both ran to the third pig's brick house.
The Big Bad Wolf followed and he huffed and he puffed but he could not, try as he might, blow the house down. He tried again and again until he exhausted himself and left.
At last, he was so out of breath that he couldn't huff and he couldn't puff anymore. So he stopped to rest and thought a bit.
But this was too much. The wolf danced about with rage and swore he would come down the chimney and eat up the little pig for his supper. But while he was climbing on to the roof the little pig made up a blazing fire and put on a big pot full of water to boil. Then, just as the wolf was coming down the chimney, the little piggy pulled off the lid, and plop! in fell the wolf into the scalding water.
So the little piggy put on the cover again, boiled the wolf up, and the three little pigs ate him for supper.
The Lesson:
The Big Bad Wolf of hard times is coming. Believe it. If you treat your business like a hobby, then it will be a house of straw and collapse easily under duress. If you go half heartedly into making it work, that's a stick house. More work but it will last longer. This membership is about helping you to build a brick house, brick by brick, to keep not only yourself safe in the uncertain, troubled and troubling times to come, but those you love most dearly. If you do, the troubled times might yet become food for you and those you love rather than a threat. The hardships you overcome might yet become the wisdom you can use and pass on
What Exactly Do You Get?
Which Tier of the Membership Is For You?
$7 USD/month
- Breathing Room & Revenue Course
- Marketing For Hippies 101 Course
- The Inner Work Course
- Self-Assessment survey to figure out where you are and where you need to work next
- Lower time and financial commitment than the Fundamentals
- For those needing to generate revenue quickly
- Great way to get familiar with Marketing For Hippies
- For those needing to carve out more space and breathing room for their business.
- Just starting to get to know my work
- Cancel anytime (check here for Refund Policy)
Fundamentals
$550 USD/quarterly*
- Everything in the Basics
- *Save $200 when you choose to pay annually
- All of my courses on the Fundamentals (listed below):
- Ethical Marketing 101 Course
- Ideal Client Course
- Niching Deeper Course
- My Philosophy Page Course
- Point of View Deeper Course
- Business Model Course
- Hub Marketing Course
- Sharing Course
- Support: weekly Q&A calls with Tad
- Support: multi-hour Fundamental Courses themed co-working calls to get stuff done
- Support: onboarding calls to get oriented easily
- Support: help getting set up with a pod (or buddy)
- Dedicated Membership Coordinator
- Weekly Emails on what's coming up this week
- 7-day free trial - I suspect you'll love it, but if you don't cancel anytime within 7 days and your card won't be charged
- All eBooks, Workbooks, & Webinar Recordings (all totalled $2340 USD, and some of them are no longer available to the public)
- Access to Niche Reviews (currently only available through this tier of the membership and the Niching Bundle)
- $50 USD off Puttering Sessions AND first dibs
- Already pretty familiar with my work and want to learn how to apply it to your business
- Willing to spend at least five hours a week on calls and working with the content
- Cancel anytime (check here for Refund Policy)
FUNDAMENTALS TIER Coming This Spring!
The Live Calls You Get
While these are subject to change, here is the basic outline as it stands:
Live Coaching with Tad: (Mondays at 8:00am - 9:30am PST): Bring your toughest questions and places you’re stuck in your business and drop it in the chat and I’ll give you my best advice on the matter.
Live Coaching with Tad: (First Monday of Every Month from 5:00pm - 6:00pm PST): We will be trialing this time for those in other time zones for the first few months and, if there’s a strong enough response, we’ll continue.
Cavern Sessions: Several times a month, you’ll have the opportunity to dig into one of the fundamentals in a two-hour, focused session led by MfH Facilitators and/or subject experts who will use their knowledge to steer the group. It will be a chance to get things done with the encouragement of your peers.
Trail Talks: These are usually on Friday mornings. No screens. Type your question in the chat and I’ll do my best to answer as I go for a walk on a nearby trail. These calls aren't regularly scheduled or guaranteed. But I offer them as a semi-regular bonus to make sure you
Here's a sample of what the flow of the regular Live Calls will be:
On Joining Your Pod
To help you stay on track and get the most out of the membership, we go out of our way to make it easy for members to form little pods with each other. What is a pod?
It’s a group of 4-6 other members who you resonate with.
You might decide to:
all go through a course together
all do your own courses but meet once a week via zoom to encourage each other and offer feedback where needed
create a chat thread in WhatsApp where you keep each other posted with photos, texts, videos and voice notes.
Whatever works for you and your pod.
One of the ways we support you in getting the most from the membership at this tier is helping you to find the other members for your ‘pod’.
Note: While we help you to create a pod, the rest is up to your and your pod to self-direct: we won't be managing your pod, you will.
About The Structure Of Your Courses
All of the courses in our membership are self-paced. You can do them at your own time and in your own way.
Each course focuses on one of the Fundamentals.
Each course is divided into easy to do, simple to follow, bite-sized, practical steps towards a clear outcome so you never need to feel overwhelmed. You’ll just take it step by step.
Each course includes its own workbook that you can print off. Each one is designed to guide you through the content away from the glare of the blue screen. You can watch some videos and then go to a cafe somewhere and dig into the content with good old fashioned pen and paper. One of my commitments is to set this membership up to, as much as possible, minimize screen time. These workbooks are central to that.
Each course will contain the following:
Teaching Video: Each module begins with a video from myself laying out the core ideas and work involved in that particular step. These videos are normally between 5-10 minutes long.
Key Learning Points: The video will be summarized into the most important ‘take-away’ nuggets to help focus and anchor in your learning.
Your Actions for Today: You’ll be given some very practical homework to do (usually 10-20 minutes worth) to implement what you’ve just learned into your business.
Pod Exercise: You’ll also receive prompts on how to engage with your pod mates about your work that day and give suggestions on how they could best help you with translating those ideas into your business.
Bonus Content: When it’s available, you’ll also get links to Playlists and Articles with relevant content that can help you go deeper into the work of that particular module.
Printable Workbooks: Each course will come with a hefty workbook you can get printed off at your local print shop (we suggest coil bound, black and white, double-sided with cardstock covers and the front cover in colour). I’ve designed these courses so that you can do most of the work for them off-line. Each workbook is full of questions + the space to answer them so that all of your work stays in one workbook. And the workbooks let you do your work away from the glare of these infernal blue-light machines. Take them to your favourite cafe or park. Go through them with a pen. Write it out. Sit on the Earth while you do it if you can. It’s good for you. Type it out later.
Don’t worry if you lose track of where you are. When you log back in, the system will remember for you. When you finish a module, you can mark it done. When you finish a course, you can mark it done and get yourself a badge of honour for your labours plus you’ll have a tangible result from having done it (e.g. having created a My Philosophy page on your website).
What Courses Do You Have Access To (And What Will They Give You)?
The Basics Tier:
In The Basics Tier, You’ll Have Access To:
#1: Marketing for Hippies 101: So many people come to me knowing that marketing feels gross but they don’t know why. They need clients but don’t have an overall framework of how to market in ways that feel good but also work. I've been paid $500 USD for this day long workshop in the past. I toured it around the world. In this course, you go deeper into the principles and fundamentals of ethical marketing that I cover in the Ethical Marketing Starter Kit has received rave reviews from people over the years:
"By FAR the best content I’ve ever watched. I totally feel the weird pressure off of me and ideas are pouring in."
"I've learned and understood more about marketing in the six videos I've watched, than I have done in years."
"I learned more practical and useful marketing strategies in Tad’s one day workshop than I did in my five year university business degree. I have made more progress than with $10k business coaching investments."
"This is the first type of marketing that has felt good to me.”
“Your videos made me feel better straight away! I have so much debt from so many courses that were NOT a fit for me.”
“I'm a bit in awe at the generosity poured forth in this course and I've been telling all of my solopreneur friends about your work.”
#2: The Breathing Room: I've run this course live fifteen times. I've charged $300 USD for it (and that was me offering at a straight bargain). So many clients come to me drowning. They’re in a cashflow crunch, need money yesterday, and yet have no time to implement the tactics they need to do in order to get the clients. In this course, you immediately create the needed space in your business, because if you're too overwhelmed to focus you never get traction. Once you create this breathing room, we’ll help you identify the single biggest low hanging fruit on your business tree to bring in immediate cashflow (and then are guided to pick from over three dozen proven fast cashflow tactics to reap the windfall, money-on-the-table profits that are sitting there in most businesses). My intention is this course is to help you generate $2000 USD within 90 days. It's a selfish motive on my end. I figure that, if you do all of this and it works, it could help you pay for the Foundations Tier of my Membership and you might decide it's a good idea to join to go even deeper. Note: This course comes with a workbook packed with 35 of my best, tried and tested, proven to work 'fast cash' strategies. This is work a hundred times the price of admission alone and easily.
#3: Inner Work (The Trap): So many clients come to me confounded as to why they can’t get ahead. In most cases, it’s because they don’t have the Seven Fundamentals in place but, sometimes, it’s a bigger blindspot that relates to their overall orientation to business. In this course, you will get clear where on the inner and archetypal realms your business has been stymied. This is often an immediately impactful revelation that, once you see it, you can’t un-see it. The way out of this trap begins with seeing it clearly.
#4: How To Describe What You Do: In this course, you'll learn a simple, tried and tested, five step formula + four additional frames you can use to describe even the most woo woo, arcane, and mixed melange of modalities. Your workbook will give you dozens of real life examples of this to help it land. You'll see it applied over and over. By the time you're done applying this, you'll find people's responses shift from them saying, "Huh... Interesting... So, how long have you been doing that?" out of polite interest to, "Oh my God! I need that! I know someone who needs that." Take heart.This is easier than you think.
The Fundamentals Tier
In working on these courses, something occurred to me that hadn’t when I first thought of moving to Simplero and, as a result of that, I’ve divided the courses in the Fundamentals Tier into two tracks: The Fast Track and The Deep Track.
The Fast Track is composed of five courses - designed to take you through the fundamentals at an accelerated rate and to give you the 20% of the work that will make 80% of the difference. My guess is that, with a bit of focus, you could complete the Fast Track in three months.
In The Fast Track, You’ll Have Access To:
The Breathing Room: This will help you create the space in your physical environment, calendar, emotions and finances that you need to do the rest of the work of the Fast Track.
The Ideal Client Page: This is the core work of niching, sorting out who you are best suited to working with. This page on your website ends up being the dojo where you can work out your niche and harvest every scrap of clarity you’ve got. This is a page your ideal clients will read and say, “Oh my god! That’s me! They totally get it!”
The My Philosophy Page: This page takes the core ideas of your Point of View and organizes them neatly into a single page on your website. This is a page your ideal clients will read and say, “Wow! That makes so much sense! That would work!”
Delight!: The Art and Science of Crafting Remarkable Offers: In this brand new course, you’ll be guided to create a single, compelling offer that is so well thought out that your ideal clients say, “Shut up and take my money! That’s exactly what I’m looking for.”
Crafting Your Signature Workshop: All of the work of those first four courses of The Fast Track pay off in this final course where you craft a compelling, sixty-minute presentation focused entirely on the people you’ve identified on your Ideal Clients page. In the presentation, you’ll make the case for the perspective you honed on your My Philosophy Page (in fact, this page gives you the outline of your Signature Workshop). At the end of that presentation, you’ll share the offer that you crafted in the previous course. Nothing works better at getting you clients than getting in front of people and sharing what you do.
The purpose of The Fast Track is to get you clients, pronto.
In the Deep Track, You’ll Have Access To:
Pulling Back The Bow: This course is a deep dive into strategy. It's a chance to step back and really, really look at where your business and industry are at and where you want to go based on all of that. No more throwing arrows, reactively, by hand. It's time to craft a bow, pause, pull out and lock in your arrow, pull back the bow, aim and pause and aim again, say a prayer, and let the arrow go. Strategy is all about how you plan to get from where you are to where you want to be and 90% of it is deciding what you won't do anymore - what you're willing to set down and let go of (hard as that is).
Ethical Marketing: I know, I know. You’re already Ethical. But this course is going to help root you even more into this pressure-free philosophy so you can articulate it in your own ways in conversations with your potential clients to help them feel more at ease.
Niche Deeper: Ideal Client is important but it’s only the first step in niching. This course will take you five fathoms deep in figuring out the role you want to be known for in the marketplace from multiple different angles.
Point Of View Marketing - Next Steps: Figuring out your core Diagnosis, Prognosis and Prescription is great. That’s what the My Philosophy Page will do for you, but what about your Bigger Why, your Map, your Core Premises? This course takes you beyond a My Philosophy Page and into the realm of thought leadership.
Business Model: Having a compelling offer is great, but your business model is the entire architecture of your business. It’s much bigger than a simple offer. If you want a business and not a hobby, this course will help you think through the structural questions so that your business brings you the money and the lifestyle you want.
Hub Marketing: All of the above is useless unless you make it easy (if not inevitable) that your ideal clients can find you. Hub Marketing is how that happens.
Sharing: A Signature Workshop is likely going to be the most effective way for you to get the word out but there are a few dozen other approaches you might want to consider. Plus, in this course, you’ll find some of my content targeted around specific industries (you might just find the perfect nugget you’ve been looking for here).
The purpose of the Deep Track is to help you build a profitably business that is sustainable, satisfying and simple. With these foundations and fundamentals in place, you'd be amazed at how courses and tactics that previously didn't work for you try as you might.
Four More Practical, Business-Building Things You’ll Get Access To If You Join The MfH Membership:
THING #1: Prioritized Responses: Can you get my attention by commenting on my content on social media and YouTube? Yes, maybe. But I prioritize my responses to members within the membership platform over my public platforms. Feel free to DM me any time.
THING #2: First Dibs On Any New Stuff I Make: As I grow my body of work, experiment with new ideas, and offer new courses, books, or programs; you’ll be the first to be invited.
THING #3: First Dibs (And Discounts) on Puttering Sessions: Every month, I offer up about a dozen chances to work with me one-on-one, which I call the Puttering Sessions. But, if you’re in the Fundamentals tier, you’ll get notified before anyone else (even before the advanced notice list). Plus you also get a great discount on each session.
Thing #4: Extra Coaching With Tad for Niche Reviews: This used to be available to the public but I've now decided that only Fundamentals tier members can purchase this. You will send me your best summary of your niche in 280 characters and I will send you a 4-7 minute voice note with my best reflections to improve it. These are no longer available to the general public (excepting occasional promotions and as part of The Niching Bundle).
Being A Lonely Solopreneur & Getting Out Of Monologue:
But there's another reason for the struggle.
For so many of my clients, so much of their life is going well… except for their business which is a constant struggle.
So, how does one turn it around?
One thought for you, whether or not you join my membership: business isn’t meant to be done alone.
You've likely fallen victim to the “Lonely-preneur syndrome” but business, marketing, and Life are all about relationships. That's one of the reasons we struggle when we’re trying to create our businesses in isolation, alone behind a screen or keyboard. We need feedback and help to see our blind spots. We need the ability to talk things through and brainstorm solutions, to get help even if it’s just to hear someone else say “you’re on the right track, keep going.”
Most entrepreneurs are meet are stuck in monologue mode. They talk at their potential clients. They consume podcast content where the host talks at them. But they're not speaking with each other in a dialogue.
You business thrives in dialogue. It dies in monologue.
There’s a good chance you can't keep relying on your spouse to talk things through with. We often hear that, at a certain point, they get tired of hearing about our clients' struggles and wish you had someone else to talk with.
If your business path has been like mine, you sort of tripped into the work you’re doing and have been stumbling forward solo ever since with no particular plan, just trying not to fall over from the momentum.
This membership is a chance to stop, stand up straight, take in a deep breath, and re-evaluate where you want to go from here and how… but with help.
You’ll be asked simple questions like “is this really the way you want to be living your life?” and, perhaps, more importantly “is your current business model set up so that it fits with who you are and what you most want to create?”
What this membership offers, most importantly, is space (or at least the excuse and encouragement to create it) to work on the these seven fundamentals of ethical marketing at your own pace and with the help of others through our course themed co-working days, pods & buddies systems support, and regular Q&A calls with myself.
This membership offers the chance to go deep.
Because remember...
FAQs
FAQ: What kind of progress can I expect?
Assuming you're setting aside at least five hours a week, come to the calls regularly and are making this a priority here's what you can expect:
WEEK ONE - ORIENTATION: Getting oriented to the Membership.
MONTH ONE - THE BASICS: Getting through the Basics Tier content (if you haven't already). You've formed yourself a pod with three to five others in the Membership and are planning your first meetings and ways to stay in touch. You are starting to see where you've been stuck and what you need to focus on.
MONTHS TWO-FOUR - THE FAST TRACK: Complete the Fast Track. At the end of this, you generated space, momentum, brought in some fast-cash, written and published a crystal clear Ideal Client page, a compelling My Philosophy page, crafted a remarkable offer and have designed a client-attracting Signature Workshop you'd be proud to tour. Your pod is now well formed and you're getting to know each other more deeply. You are now very clear on what's been missing in your business and what to focus on.
MONTHS FIVE-TWELVE - THE DEEP TRACK: You've gone through the Deep Track. You've articulated your Mission, Vision and Values, you've deepened, refined and trued your niche, expanded and simplified your Point of View, created the basic Internal Systems you need for your business to be more sustainable, implemented at least one sure-fire referral mechanism, identified a key Hub Category to focus on and your plan to approach them, crafted the systems you need to successfully tour your Signature Workshop (which has improved from all the above work) and chosen one more tactic that feels good to you for sharing your work and getting clients. You're having people reaching out to you saying, "I just found you and read your website and oh my god! You're exactly what I've been looking for!" You are no longer confused by where your business is and what it needs. Now your friends, seeing the incredible progress you've made, are asking your for marketing advice. You've got a small, basic brick house. It's not fancy but it works.
YEAR TWO: If you stay for a second year (and many do) your business starts to feel very solid. Any gaps in between the bricks in the house of your business get filled. You're laying better trails to your door and putting up signs to make it easier to find you. You are building an extension, a larder, a root cellar, putting on solar panels and getting better, more beautiful furniture. Marketing gets easier and easier. The changes are less pronounced but more potent. You find even deeper levels of clarity you couldn't have imagined in month one. I might even end up using you as a case study in an email. In the second year, all the puzzle pieces of year one begin to come together.
YEAR THREE: If you stay for a third year (and many do) your business becomes a kind of work of art and you, likely, have a waitlist and are selling your courses out early. You don't have to convince anyone. You feel incredibly proud of your business and clear as to what you're about. You've completed the puzzle of your business and the whole picture is there. You become the client that marketing coaches who focus on specific tactics dream of working with. Courses and coaches that were useless to you in the past because you didn't have your niche and POV down now become incredibly useful. Colleagues of yours have gone out of business over the past years but you are still standing.
By the end of this year, you can expect to feel more clear and solid in your business than you ever have.
FAQ: So, after one year I’ll have my fundamentals down?
In my experience, after a year, you’ll have the skeleton of your fundamentals in place. And it depends where you’re starting. For example, if you’re straight out of corporate and you’ve been steeped in coercive sales and marketing approaches and you’re just starting a niche-less coaching business during a very busy period of your life; you’re likely to take longer. If you show up to the membership with your ethics aligned, plenty of space, and a crystal clear niche; you’ll be amazed at what you can accomplish in twelve months.
FAQ: Why “one year”?
When sharing about my membership, I often say, “Give Us and Your Business One Year”. This is because one year of focused effort is the bare minimum of how long it takes to set worthy foundations in place and build something of substance.
And, of course, that kind of focus means other things may temporarily suffer as they are set aside for a time. We can’t do everything. God knows we’ve tried. And it’s sad (let’s not pretend it isn’t). It means saying ‘no’ to some things to fully say ‘yes’ to your business.
FAQ: When are the live calls?
Call times with Tad are mostly chosen to support North America and Europe right now, as this is where the majority of our members are located. Starting in February 2026, we will be trialling a monthly Monday 5pm PST for Australia-Asia, and if it’s attended well, we’ll likely continue some things to fully say ‘yes’ to your business.
FAQ: What is the account cancellation policy?
You can cancel your subscription at any time! PLEASE NOTE: We do not provide pro-rated refunds, see our full Refund Policy.
FAQ: What if I don’t provide a service and my business is product-based?
While many of Tad's clients are service providers, there are also artists, musicians, and others making and selling products. The common thread is the desire to build socially conscious, sustainable, profitable businesses with ethics, beauty, and effectiveness. So although the content is focused on service providers, product-based businesses still stand to gain value from our membership in many ways.
How does selling a product and a service differ? Selling a product is, in some ways, easier. They can see and touch your product. But with a service, you're selling the invisible. It's ephemeral.
The setup is the same: your ideal clients are on Island A and they want to get to Island B. Your business (or products) are like a boat that can get them from one island to another.
The main difference is this: with a service your focus in marketing is on that journey from Island A to B. With a product, you're selling the boat itself. And so then your POV work is not about how to make the journey but, rather, about how such a boat should be made.
If you'd like to get to know Tad's approach to marketing products, this playlist might be helpful. Most of the focus for product makers ends up being on Hub Marketing (of which there are many free playlists as well).
FAQ: What kind of personal support is available?
This membership isn’t one-on-one coaching with a lot of personal hand holding. But you will have access to multiple tiers of personal support:
Onboarding + Dedicated Marketing for Hippies Membership Coordinator: When you join the Fundamentals tier of the membership, you’ll be hosted in a group onboarding call as well as have someone you can reach out to as needed to help you find what you’re looking for.
Self-Assessment Survey: When you join the Membership, you’ll be invited to take a quiz to determine which course you should start with to get the best results.
Puttering Session Discounts: You get first dibs and discounts on one-on-one coaching sessions with me.
Niche Reviews: Want me to take a look at your niche? You can buy a Niche Review and send me your best writeup and receive a voice note from me offering my reflections. These are largely for members only now, and no longer available to the public.
Live Coaching Q&A Calls with Tad: You’ll have access to regular, group coaching calls with me where you can ask me anything and bring the work you’ve been doing in the courses.
Pods: You’ll have plenty of opportunities to get feedback from your peers.
Cavern Days: There will be member-led, two-hour calls where you can dive deep into one of the fundamentals together (e.g. a two-hour Niching Cavern), and give and receive personalized feedback with each other.
FAQ: How does this differ from your original Marketing for Hippies Membership?
When we started our Version 1.0 of the membership in December of 2020, we put everything into it: every article, video, ebook, webinar, and course I’d ever created. On one hand it was generous and convenient. But on the other (much larger) hand, it was utterly overwhelming for members. They didn’t know where to start or where to look to find things.
In the Version 2.0, we’ve pared it down to a handful of carefully selected and well constructed courses (inside of which you can find links to all the relevant materials you need). The left-hand side bar has gone from having, literally, 200 dropdowns, to less than a dozen. It’s not that we’ve removed content or value, but that we have organized it much better so that you’ll only come across content when you need it. We’ve also made it much easier to find and apply the content you’re looking for (e.g. instead of having all of the 2000+ videos we’ve made in the membership, we will give you links to key videos and bonus playlists if needed).
FAQ: I'm not a natural business person, so even more so in this marketing realm. Does anything in the program support folks like me?
It might. It's true that some people really aren't great entrepreneurs and are better off with jobs or being supported by their spouse. You might want to give it a try for three months and see how it goes. But this membership won't magically turn you into a business person if it's not in your nature
FAQ: Why are you increasing your prices now?
Our Membership used to be $100 USD/monthHow can we be raising our prices when times are so tight (and with the likelihood of it getting tighter)? A few reasons:
Mostly importantly: This membership is designed for people who want a profitable business, not an expensive hobby. For many who join the membership, getting a single new client at a premium package would more than pay off the entire $2000 USD. If you can’t see the business case for investing in improving your marketing, this membership may not be for you.
There’s a lot more and better support for members than when we first started the membership. This Version 2.0 of the membership is ten times better and more useful than what we released in December 2020 when we had no idea what we were doing.
We’ve been meaning to increase the price of our membership for years and have told people it’s coming. So there’s no surprise in this for those who’ve been around.
We’ve been undercharging: We've been charging a lot less for what we offer than most of our colleagues for years.
Our team has doubled in size since when we started the membership and everyone on my team earns a living wage.
As our business has grown so have our expenses for tech and tech support.
I’ve been in this business since 2001. I’m one of the original ‘ethical marketing’ coaches out there. I’ve been in the world of sales and marketing since 1994. I’m not a 21 year old business coach. I think that $2000 USD/year (plus applicable taxes) for what we’re offering is a bargain. For many of my members, even getting one good new client would make them more than $2000 USD. If you’re serious about growing your business, this will repay itself. Again, if this is a hobby, this membership isn’t a fit.
Setting the foundations of your business well will continue to pay off for you as long as you’re in that business. The work you do in your time in the membership will long outlast the time you spend in it.
This new price feels ‘right’ to us over here.
If affordability is an issue, you still have access to our entire library of 2000+ free YouTube videos, live workshops offered on a PWYC basis (if they come to a town near you), as well as the $7 USD/month (plus applicable taxes) Basics tier.
FAQ: Can my whole team join?
Yes. If you pay for the membership, anyone on your team is welcome to join the calls with you or on your behalf.
Final Thoughts: An Honest Testimony To How It Is
I started my Membership in December 2020. The lockdowns were in full swing all over the world and people were scrambling to take their businesses online in the midst of the mayhem.
The urgent panic of those times is gone but it seems to have been replaced by a slower, steadier, grinding fear and stress. So many entrepreneurs I know are at the breaking point and unsure if their business has any chance of success.
Most of my colleagues, as the coaching and healing market become increasingly saturated, and the price of everything goes up, are seeing their numbers drop.
Things I’ve heard from clients and colleagues:
“This year sales have been so flat it's drained all my reserves.”
“People are more reluctant to invest in themselves, not because they don’t want the help, but because they don’t trust the future. It’s caution born from constant uncertainty.”
“I suspect within the next five years, my job in the office will be obsolete, thanks to AI. I won’t be the only one. It’s terrifying and I don’t know how we manage our way thru this.”
“The platforms most of us depended on for marketing our biz have fucked us over and limited our reaches so much its barely worth posting, and many of my ideal clients are consciously leaving or minimizing time on these platforms for their mental health which is great but bad for business.”
“It is hard to find the right price structure that honors inflation and our need to make more with other people's lack of spare income.”
“People seem so overwhelmed that they're struggling to even get through online content... even my membership which is a 60 min ritual, short meditation and inquiry practice a month half the people say they haven't 'had the time!’”
“It feels hard to even talk about some subjects when there is such a big looming threat and the feeling we aren't doing enough, that other stuff isn't as important comparatively etc.”
“I see what you're seeing. The bracing, the gritting, over-extended, the burnout, the dreams unrealized, the suffering. Both in corporate spaces and entrepreneurship.”
“So many people who are finding it incredibly difficult to make big life decisions and move forward with a strong sense of direction because we all have a deep-seated fear of what’s to come.”
“I'm seeing a big decrease in discretionary spending. A re-focus of resources. I've noticed that service-based businesses (at least those who offer more coaching-esque, or healing services) have struggled the most. My own experience running an online course business showed me the big shift in spending habits.”
“I'm feeling the same pinch in my work. Seems harder to find new clients, and the ones I have don't seem to "have time" to do the work.”
“I think there is something real to be said about the wellness/Spiritual/healing industry simply being exhausted at this point. We've been holding the collective through enormous shifts since pre-covid times, and we're still 'in the trenches' so to speak, with no end in sight. We're all tired, even if we are in our heart centered and soul aligned passions.”
And then there’s the money: almost anyone I know my age or younger can’t even imagine owning a home (unless they inherit either it or the money to buy it).
Most of us are waiting for the other shoe to drop: the next big market crash or disaster. I see so many people bracing, with reasons good and bad, against the threats (known and unknown) of the days to come. As one colleague wrote, “There is a massive nervous system contraction happening collectively, a quiet tightening that comes from years of uncertainty, overstimulation, and global tension.”
And as my dear friend Kakisimow Iskwew wrote, “What I see a lot of is a few things...a) people who are scrambling to survive amidst the collapse b) people who are trying to "get their share, while the going is good (which I would argue has actually passed and now it's fighting for the scraps). I agree...most will never own a home. And...maybe "owning" a home is no longer the priority but knowing how to make a home. I think it's easy to miss sometimes...the shoe dropped. And we were occupied elsewhere. What we are seeing is the full depth of its imprint now. The ripples are becoming waves. But it dropped already. What we are waiting for has in fact happened repeatedly in our waiting.
I see the trepidation amongst the older ones amongst us who feel more vulnerable as they age.
If you’re like me, you also see the increased divisions in society that are tearing apart the fabric of all of our communities (i.e. vaccines, gender, Israel/Palestine). Many people I know have found themselves politically homeless as the old alliances have shifted and changed and found themselves with strange bedfellows and comrades they never imagined aligning with.
You see the rise in the fears and the fascisms, the collapse and polycrisis that defies an easy, single-cause diagnosis and therefore a single solution. You see the rise of technocracy and transhumanism, the Great Resets, Fourth Industrial Revolutions, the Digital ID’s and digital currencies, and AI has come in with all of its profits and promises and its hidden underbelly as we all grapple with what ‘right relationship’ with it means (if relationship is even the right way to think of this). As a friend put it, “AI was ‘supposed to save us,’ but instead it's giving us psychosis and starting to take all the artist's jobs.”
To save us from this are promises of a Universal Basic Income but many question the wisdom of this.
Farmers are struggling and farms are shutting down. Rural communities are being hit hard by defundings and the de-populatings that follow.
Young people are struggling in ways that leave us unsure and undone.
The way the dying are helped out of this world and the newly born are welcomed in is a compounding of cultural poverties that would take hours to articulate fully.
Many I know are coming to understand what Wendell Berry meant when he wrote, “It is easy for me to imagine that the next great division of the world will be between people who wish to live as creatures and people who wish to live as machines.”
We watch it, and can’t seem to stop watching it and reacting to it, with some mix of horror and hopefulness through those small black mirrors that find their way into our bed, late at night (even though we swore not to turn it on again).
Many can see this all happening in real time but feel powerless or confused about how exactly we can all come together to stop it. Or if we can.
The stress of all of this is tearing at the already tattered fabric of our modern lives and pushing even the most promising projects and well resourced relationships to the breaking point.
So many people I know have quietly confessed to me that these days have an ‘end times’ feeling about them. It’s hard to argue. Has it always been this way? Is it just the omnipresence of the ‘newsfeed’ (much of which isn’t real news and none of which seems to feed anything other than the algorithm)? Are we just more informed and aware now or have things taken a sudden slide for the worse?
Well, you could ask the village elders but, for most of us, there aren’t any and the breakdown in any shared understanding of who we can trust might be one of the surest signs of the end times there is.
And so we’re in a different time than when we started because the future we imagine for ourselves today isn’t the same future we imagined for ourselves even five years ago.
And while there are many who claim that this is all a part of the evolution of human beings from caterpillar to butterfly and that, on the other side of it will be a kind of spiritual Utopia, the words ring hollow.
But there is something about these times that is also galvanizing something in people.
Maybe it’s got to do with what the good Michael Meade wrote in his book Why The World Doesn’t End:
"The meaning of the word “end” might seem obvious and conclusive; yet root meanings reveal “tailings” and “remnants” and “that which is left over”… [it] carries the sense that the current state cannot continue and that it is too late for things to simply be repaired.
In order for things to change in a meaningful way, many things must come to and end. As archetype of radical change, [it] presents a pattern in which a shattering of forms occurs before the world as we know it can be reconstituted.
In the cosmic turn around if enough endings can be found, things can begin again… When the end seems near, ancient and lasting things are also close and waiting to be discovered… What we find at the end are both last things and things that last… Chaos not only describes the way that things fall apart at the end, but also the original state from which all creation continually arises…
In the end, all we can offer the world is the life we came here to live and the gifts our soul would have us give. When the end seems near, genuine security can only be found in taking the kind of risks that lead to a greater sense of life and a more encompassing way of being in the world…
Great crises and impossible demands often provoke hidden resources and reveal hints of the hidden wholeness and unity of life. The threat of collapse and utter loss can provoke a deeper sense of wholeness where nothing but total involvement and whole-heartedness will work… this capacity for great vision and imagination tends to awaken only after other approaches have failed.”
I think that’s as good a description of our situation as I’ve ever read.
When you find yourself at the end of your rope, and what feels like the end of days, when all is unravelling, it might be time to go back to the fundamentals that have outlasted us all.
That’s what this membership is about: the fundamentals. Seven of them. One stacked upon the other starting with ethics and ending with you sharing your work with the world.
You won’t find the latest trends or tech in our membership (though I might recommend some of it to you). What you will find is help in laying the most solid foundations possible for your business.
Why does this all matter?
I’ll make a few predictions. These aren’t about creating fear. This is just me calling it as I see it.
Here it is: within five years, much of the holistic and coaching industry will be wiped out. As financial pressures increase (and I expect them to increase profoundly in the next three years), one of the first expenses to go will be money spent with generic, run-of-the-mill healers and coaches.
One colleague wrote, “Watching many MLM companies collapse and fly-by-night Coaches stop seeing the easy money they once expected feels like a necessary market correction. There seem to be many similar shifts and corrections in progress. I see the beauty in the realization that many business models that worked during the 2020 shift to online are not sustainable long-term. A necessary remembering that hustle and trends do not sustainability make.”
I would suggest that anyone who doesn’t have their business fundamentals in place won’t make it. Anyone who has been operating unethically won’t make it. Anyone who is too overcommitted to prioritize getting their foundations in place won’t make it. Anyone trying to be everything to everyone and who is afraid of telling the truth of what they see from where they’re standing won’t make it. Anyone still treating their business like a hobby won’t make it. Anyone who is stuck in growing their business by cold approaching strangers won’t make it. Anyone using tactics to share their work that, deep in their craw, don’t feel good to do, won’t make it.
Now, you might have all of those things in place and still not make it. God knows there are no guarantees in this lifetime.
So, take it or leave it, that’s my honest assessment of what’s coming.
This membership is my best answer to that (but it might not be the best answer for you).
My membership, and all of my work is dedicated to the simple premise and hard practice of braiding together the three strands of ethics, effectiveness, and beauty.
Ethics and effectiveness are the two core fundamentals. Beauty is the foundation and so the mission of my little business is to restore the beauty of the marketplace. Not all of it. Not most of it. Not much of it. My little corner.
How do we do that? By heeding the words of the good Martin Prechtel when he wrote, “Be beautiful on the way to the answer, That is the answer.”
And of course, yes, both you and I know that there’s an immense amount of good happening in the world too: both on its own and being crafted in response to all of this. There are people relearning their ancestral languages and traditional skills, there’s an explosion in ritual work, grief ceremonies, herbalism, and holistic medicine. As a Forest School teacher wrote, “Since so many people already work on screens, more people feel a huge need to use their hands, make things, and return to the real world.”
As things grow darker there will also be a rise of those responding to it with light.
My guess is that your work is a part of that and, perhaps in part at least, prompted by the darkness of the times.
My guess is that you are doing your best to respond with beauty to the ugliness of the times (and do this while paying the rent and sustaining your family and friends).
Is this possible?
I don’t know in every case. All I know is that, while success isn’t guaranteed, ignoring the fundamentals guarantees failure.
The times we are in are full of a growing sense of desperation which too many try to remedy with approaches that deepen the desperation (e.g. get another degree, distract ourselves, fall into discouragement or be willing to be deceptive).
But there’s another way: depth.
Depth is the antidote to desperation.
Or at least it’s the one I’m recommending.
If all of this has something jump up inside you and urge you to keep going, I hope you’ll consider joining us in this online “Feel Good Marketing Fellowship,” this raggedy, motley crew of wayward entrepreneurs, this Hippy Marketing Club, this Coalition of Creatives, this Community of Conscious Entrepreneurs, this League of Life Coaches, this Haven of Healers and Hippie Business Owners, this Slow Marketing Society.
We’d be honoured to have you.
If not, well that’s okay too. Heaven knows my membership isn’t the only game in town. I hope you find what you’re looking for (or even better) somewhere else down the road.
Stay human,
Tad
"There were four BIG UNEXPECTED wins for me."
I started following Tad, slowly at first, following his talk at Mark Walsh’s online Conscious Marketing Event in Summer 2020. I was just planning to systematically work through Tad’s extensive library of videos, not knowing where to start, when the Marketing for Hippies Membership was announced. It was perfect timing. An answer to prayer! Honestly, like everyone else, I had no idea what to expect. There were four BIG UNEXPECTED wins for me.
Win #1: The amazing group of people who have signed up with a generous heart ready to share and support others without a sense of competition, so I’ve already made several new Soul-friends since I started to connect with the group, in the last three weeks. There is also a feeling of belonging here, a sense of homecoming. I’ve nicknamed it the Hippy Colony!
Win #2: There’s NO pressure. Go at your own pace. BUT there’s help available if you need it!
Win #3: The depth of learning from attending LIVE events like Linda Katz Case Study, Community Collaboration sessions and The Meantime.
Win #4: My BIGGEST unexpected win is knowing that there are REAL LIVE PEOPLE ‘here’ (yeah..it feels like a place!) who are actually using SLOW MARKETING to create SUSTAINABLE PROFITABLE ‘Good for the World’ businesses. The fact these role models exist is a HUGE relief and blessing. I feel I’m experiencing a paradigm shift by osmosis just by being here! Furthermore, if these role models are our mirrors, then the fact that I am part of this group signifies I am getting close to achieving what for a long time I feared was impossible – to successfully promote and market myself authentically and honestly, fully aligned with my truth and the integrity I strive to bring to all I do.
Maria Bourke, Life Coach/Spiritual Healer Author
“Tad's membership program is a virtual forest of courses.”
Tad’s membership program is a virtual forest of courses, articles, tools and techniques on clarifying your niche and marketing for people passionate about doing what they can to make the world a better place without bullshit, hard sell or convincing. Fortunately in this forest there are some pretty good guides!
Rhawn Morgan, Ritualist
“I've been following Tad for almost two decades.”
I’ve been following Tad for almost two decades, attended a few events and one puttering session. I knew I needed more help with my ‘stuff’ as my understanding and offers keep evolving; so when the membership came up, I was so excited. Almost all the Tad stuffs in one place. YAY! I don’t even think I read the sales letter fully – just jumped right in. Knowing Tad’s work for so long and seeing his integrity and value over the years just grow and get better, it was a no brainer for me. Working with Tad is fabulous but what’s even more amazing are the people he brings together.
Natalie Forrest, Yoga Applied EcoPsychology
“Tad’s membership programme is so rich and luscious, full of information & resources”
Tad’s membership programme is so rich and luscious and full with information and resources, and at the same time a safe community place, where everyone shows up with honesty and integrity. Tad has an incredible ability to listen and really hear, to look and really see, he is a fountain of knowledge and experience which he shares so generously, he tells bad jokes that make you laugh, and in a seemingly effortless way supports you on your journey. And he is also just an all-round good person really. In only 2 months, without even realising, I have learnt so much and my approach to my marketing has taken a 180 degree turn. Every day I now look forward to investing time and energy into the development of my business. Thank you!
Katrin Heuser, Yoga and Therapist
“...Helps conscious business owners with big hearts to increase their potential for positive impact.”
I jumped into this membership after having only seen one of Tad’s video because it just felt right. And when I started diving into the comprehensive material and heard Tad say something I’ve felt (and taught) for a while – that sales are NOT about convincing anyone of anything, but about seeing if people are fit for our work – I knew I was in the right place. I’ve struggled to find experts to work with in my business who have the flow, authenticity, non-pushy and genuine heart-centered approach that works for me. But the choice isn’t between marketing tactics that feel shit or lack of success. I don’t think that we need to sacrifice success in order to either stick to our values or have a deep positive impact. In fact, I think it’s the opposite. And I also think that Tad’s genuine and practical marketing genius can help conscious business owners with big hearts to increase their potential for positive impact. Because everyone wins from that.
Medha Murtagh
“Weeks into the membership, I am expanding how I view my work and the service I provide.”
My intention for joining the membership was to learn more from Tad after years of following his work in social media. My deepest wish was this can help me be aligned with my offerings and how I can show up authentically. Weeks into the membership, I am not only expanding how I view my work and the service I provide, I am also celebrating being with inspiring people who are also bringing out amazing things in the world. What I am loving are the engagement and depth of conversations, the willingness of people to be vulnerable in asking support, the generosity of the members in giving insightful feedbacks, and the energy is so nurturing!
Lana Jelenjev, Community Alchemist
“My business feels more grounded and although that has resulted in more income”
My impression of Tad landed when I saw pictures of him. I loved how he owned his hippie-ness in the way that he dressed and looked. That, combined with his clarity about marketing, what it means for him and his ability to speak simply and clearly made it clear to me that how he worked aligns with how I wished to show up. At first, I hesitated, because I have a tendency to pay for things and then abdicate my responsibility to engage in what I am buying. I use my intuition to make decisions and my intuition guided me to follow Tad via his newsletter/YouTube, etc. When his Membership offering showed up, that resonated as a way to engage that works for me.
I tiptoed into my engagement with Tad. Each video and each newsletter just confirmed that his approach resonated for me. I have a very low-key approach to marketing and I want to continue to create a business that I love and that sustains me financially, emotionally and energetically. I want to make an impact without losing my joy for life–that is a knife edge for me. If I lose my joy, then I tip over into depression. Tad presents marketing as a way to share your gifts and talents. It is about being authentically you. I particularly like his take on POV marketing.
Tad’s approach to niching and its unfolding is great as well. In the Membership, my progress reports have been really useful for me to stay engaged and directional. My business feels more grounded and although that has resulted in more income, it is more a sense of knowing there is place to go and a structure that can keep me on track. I have a degree in marketing and have always had a positive relationship with marketing.
What I love about the Membership is the ‘easy Tiger’ slow marketing approach. It reminds me that I can breathe my way into the world. I started my latest business in my 50s. I think at this stage that I learn from every experience.
In my experience, knowing about tools and processes is great, but heart-led guidance is what works. I don’t think that people who ‘sell process’ or ‘the way’ intentionally burn people–that is just where they are, and to be honest, I feel compassion for them. They are often people who believe ‘hard work’ is part of the formula.
Anne K Scott
“I am loving it!”
I have followed Tad for almost 9 years and mostly just watched a few videos, read a few blogs, read his newsletter, seen FB posts. I have grown to really respect him and what he does, and to trust him. So when he offered the chance to join a membership program I thought about it and decided, yes, it is worth it. And I am loving it! [an aside:apart from the tech glitches and the learning curve of the site].
I love the community I am finding, the information being shared, and finally being able to afford Tad’s books and courses! My understanding of how to have a sustainable business is growing and I am clarifying what my business is. Tad’s approach fits me so well. And he has a wry sense of humor which just delights me! My joining at this time demonstrates what he says about there being the right time for an offer to land.
Iris Weaver, NatureBased Soul Healing Guide
“I’m extremely happy with my decision to take the leap and join Tad’s Membership Community”
Tad and his team are great! Their attention to detail and ability to troubleshoot and make good on the inevitable startup pains of the platform and their willingness to incorporate feedback from us has made my first month here both productive and very enjoyable.
The community support and feedback on tasks when I ask has also been wonderful. It seems everyone here is familiar even though we’ve never met before. I am looking forward to the synergies that are starting to emerge as we all support each other in achieving our goals of entrepreneurial success and freedom.
Dr Doug Tataryn, Life Coach and Therapist
“Within a month of joining I now have that clarity”
My experience in Tad’s membership so far has been highly positive. I joined to get some more feedback on my niche and my next approaches to connect with those ideals clients. I’ve been close, SO close for what seems like ages on a really great fitting niche. Within a month of joining I now have that clarity. Between a bit of personal attention and questions from Tad, and some great group discussions and collaborations, I got exactly what I needed for that last step in my niche clarity.
Wil Carlos
“So worth the investment and then some”
If you are not part of this membership, you are missing out. It is so worth the investment and then some. I can now to get access to all Tad’s amazing eBooks and join any of the courses, teleseminars and workshops. The community calls and feedback and conversations have been amazing and I have already had 2 enquiries for work. There is also a wealth of blogs and video content around different topics … all in one place.
On top of that I get to hang out with an amazing group of people with the same values and ethics of bringing about positive change in the world and supporting each other to grow our businesses. Even if you are a business veteran and doing well, there is always so much more to share and learn.
Karen Black, Web Designer
“Within a matter of days...”
What a privilege to be included in this the membership and on this platform. I was relatively new to Tad and the Marketing for Hippies community when I came across the membership but could immediately see the value in what was on offer. I have been intimidated and struggling for YEARS with even knowing where to start with a marketing plan, to the point that I was almost paralyzed and going in circles.
Within a matter of days I was surrounded by the most incredible and supportive community of ethically minded entrepreneurs and had access to every imaginable self-paced resource geared toward facilitating my success. Tad’s entire network of support staff are genuine and truly invested in providing a phenomenal experience, always going above and beyond to ensure that we’re having the experience we were promised.
AND the absolute icing on the cake is that IT ACTUALLY WORKS! By simply following the steps, listening and putting myself out there I already have more quality clients than I know what to do with, and that’s a really good problem to have!
Laurena Brittain, Relationship Coach
“I’ve got far more out of the Marketing for Hippies membership than I expected.”
The breadth of Tad’s learning materials is truly impressive, with topics ranging from niche to business model and pricing as well as the pure nuts and bolts of marketing. There is a consistently high quality of thinking behind the courses and content here. It is so wonderful (and such a relief!) to come across resources like this, designed for someone like me, who sees business in the way I do. The access to learning along with the generous support from like minded entrepreneurs has helped me focus on developing my business and marketing in a way I haven’t managed before. I am very glad I signed up!
Danielle Styles, Copywriting Coach
“If you have been sitting on the sidelines...”
If you have been sitting on the sidelines of the Tad hippie festival for awhile now ~ watching his videos, reading his blog, and resonating with his words, then I encourage you to step in from the fringe and into the party! When you do, you will have access to everything under the Tad tent. All located in one convenient place and supported by his great team, in an easy to use platform. Plus, you get to hang out with us great folks who speak the same marketing language and know exactly what you are going though.
Dianna Graves
“In just a few weeks...”
In just a few weeks of diving in the courses and attending the calls, I’ve achieved more clarity than ever on my niche and the different elements of my marketing. Tad has a simple and clear way of presenting these topics, and creating immediate action. Cherry on the cake, his humour and relaxed attitude makes it enjoyable to talk about marketing… Who would have thought! ?
I’m glad I joined the membership, it has turned something that felt complex and boring to me, into a creative and generous practice. And something I love about this membership, is a very special energy I never experienced in any other online community. Tad has experience in non-violent communication, and that shows in the quality of interaction during the calls, but also in general in the online portal.
Claire Wild
Duncan, BC V9L 1G8
Canada
