I’ve long noticed how much stuff niching seems to bring up for people. They freeze, they resist, they ignore, they freak out. On the surface, it would seem like an over reaction. But is it really? The word niche comes from the old French verb ‘nicher’: to make a nest. Our niche in the world […]
why niching can freak us out so much Read More
As I discovered during my Niching for Hippies six week coaching program, people have a lot of fears around niching. And then coaches encourage them to push through those because ‘niching is so important’. But I’ve been learning that those fears are actually important to listen to. Sometimes the very thing that seems like it’s
don’t ignore your niching fears Read More
Niching can be hard. And sometimes people can just feel so stuck in the process. So here’s my thought of the day: If you’re totally stumped on the WHO go back to the WHAT. I just had a kick ass conversation with my friend and colleague Rebecca Tracey of The Uncaged Life (the beauty pictured
if you’re stuck with who, go back to what – seven thoughts on niching from the inside out Read More
So, we’re four weeks into the Niching for Hippies program and I wanted to share something that’s become clear to me in working with over fifty entrepreneurs around their niches. There are four steps that most people tend to go through and there’s an order and sequence that seems to make the most sense (in
the four steps to choosing a niche Read More
In 2010, I wrote a blog post all about why demographics aren’t enough to build your niche on. And I stand behind that. But what I didn’t realize then was how powerful a doorway into your authentic niche demographics could be. I’m two thirds through my Niching for Hippies program and I just interviewed Lisa
why demographics matter Read More
We just wrapped up our first week in the Niching for Hippies program. And a thought came up for me. It’s kind of rough and I’d love your reflections on it. We know niching is important. We know that our most authentic niches often come from our own past wounds and struggles. We know that
which wound do you pick? Read More
As I get ready for my six week Niching for Hippies coaching program (which starts tomorrow) I’ve been thinking a lot about this question of ‘who’ we’re trying to reach. And, while wasting my time doing some meaningful exploring on twitter I came across this video from my dear friend and colleague Alex Baisley of
guest video: the power of who Read More
As we approach the launch of my six week Niching for Hippies coaching program, I’ve been writing and thinking a lot about niching. And one thing has gotten clearer and clearer to me over the past month: your niche is often you. A while back, I wrote a blog post about how our deepest wounds
the easiest question to uncover your niche Read More
I met Dike Drummond (pictured here) in 2011 at a marketing workshop and loved him warm, positive attitude. I liked him instantly. He just started a new project that is so very on point around niching and a beautiful example of how our own wounds can be doorways to our truest niches. What is
niche case study: the happy MD Read More
I met Carrie Klassen years ago in Toronto. And fell in love with her and her business instantly. She was like the Audrey Hepburn of marketing. Incredibly sincere, classy, charming and wonderful. But also smart as a whip. Pink Elephant is my platonic business romance. Over the years we’ve gotten to know each other better
guest post: the pink elephant talks niching Read More