So, we know that having a niche is important. And now we know how to identify a good one. So, this is all great in theory – but how about in practice? What about in your particular situation. So, where do you even start? This is the hardest part. Identifying your niche(s). After all, you […]
Top Ten Questions to Identify Your Niches Read More
Radical Business: We help green, community-minded, conscious, holistic and locally owned businesses that are struggling with their cashflow, not attracting enough clients and keep ‘meaning’ to handle their marketing – but end up putting it off. Massage Therapist: I work with people in the Seattle BDSM community who feel embarrased when they go to a
Eighteen Examples of Effective “Niches in One Sentence” Read More
I used to be really confused about how to tell people who my niche was. It used to take me a whole page to do it. Now I can do it in a sentence. Now, in a single sentence, people I’m talking to know if they’re in my niche or if they know anyone who
Your Niche in a Single Sentence Read More
Many people have a hard time picking a target. That’s pretty normal. Most people can’t even think of what a target would look like. So, below you’ll find a menu of options to get you started. This list is not meant to be exhaustive or complete. It’s just meant to get you thinking. A few
Menu of Possible Target Markets Read More
A few years ago I led a weekend workshop in Calgary. And it taught me a lot of niches and targeting. On the Friday night, I had everyone write out their niche in a single sentence (like we described last week). After they left, I reviewed them and wrote my commentary all over them. The
Critical Distinctions To Make About Your Niche Read More
From all my traveling and learning I have learned that there are a lot of approaches to marketing. But only one that really works in the long term. Becoming a hub.
Hub Marketing: The Three Levels of Your Marketing Strategy Read More