niche

Mentorship Program Case Study #2: Healer, Rachel Warrington – Yarrow Healing Arts, Victoria, BC, Canada

Rachel joined my Mentorship Program a couple of years ago. She is a healer from Victoria who struggled, as many healers do, to find some semblance of a niche. What they do could, conceivably, help everyone. And so how to choose? It can be very difficult. But, we rolled up our sleeves and got to …

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What if I Can’t Guarantee a Result?

This is a blog post I’ve been meaning to write for years. Fairly often, in workshops, the question (and it’s a very good one) comes up: “What if I can’t guarantee a result?” That question usually emerges from the shiny palace of conversations about creating guarantees, and better than risk free guarantees, doing clever and …

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The Four Stages of Business Growth

Business is like a staircase which it’s best not to skip any steps. One of the things that can put us squarely and repeatedly into what I call The Meantime is not understanding what stage of business we are at (or even that there are different stages of business). A classic blunder is for people to …

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Has your niche changed? Tell us the story

Question: Has your niche changed since you began your business? Most entrepreneurs I know are convinced that the word entrepreneur might just be a French word for failure. They’ve tried so many things that haven’t worked. In my experience, this is normal.  Most of my colleagues (who are now very successful) went through a number …

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Guest Post: How a Failed Trip to Iceland Created One of the Coolest Things in the World

This is a different kind of blog post, written by a colleague of mine, Seth Braun, from Fairfield, Iowa. I like it because it speaks to the unintended consequences of trying an experiment. I’m currently in the middle of running my Niching for Hippies program. The core of that program is the idea of ‘niche …

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