Heidi Wilson was a part of my last Niching for Hippies program. She’s a cranio sacral therapist (among other things). That’s the boat (watch the video in this blog and that’ll make more sense). From her standpoint, craniosacral work is what she does. From the client’s standpoint though, craniosacral is just how she does what […]
niche case study: migraine sufferers Read More
Oh man. I’ve been wanting to write this blog for so long. It’s about what to name your business. Your business name matters. A good name is memorable and easy to repeat which gives you good word of mouth. A good name can help identify your niche (or at least resonate strongly with it). Now,
Clarity is everything in marketing. A while ago I wrote a blog post about the importance of developing a clear platform. Your platform is what you’re known for. It’s another way of talking about ‘brand‘. It’s the heart of slow marketing (but also the basis of fast marketing). The challenge that I lay out in
your platform in a single page Read More
My dear friend and colleague Ryan Eliason has put together a video presentation about his upcoming business training for social entrepreneurs. I just finished watching it. And it. is. good. I want to encourage you to watch this (whether or not you decide to participate in his training). I think this video is a great
case study: 10 lessons on making a no hype compelling sales video Read More
Mike Rowlands, a Vancouver based marketing and branding expert is asking a group of thirty positive change makers one of the hardest questions they’ve ever been asked. He’s a very fun fellow but the question is serious. “If you closed up shop tomorrow, who would miss you? And why?” We’re all sitting in a circle
Who Would Miss Your Project If It Died? Read More
Derrick Jensen is not only one of my favourite writers but also, I think, one of the most important authors of our time. His book A Language Older Than Words changed my life (and I don’t say that casually). And, in this thirty second video, I think he gets to the heart of finding a
five questions to help you with your niche Read More
I just got back from the first ever Western Canadian Permaculture Convergence. It was an inspiring gathering of people passionate about reclaiming land, justice, taking care of each other, local food, community and being good to each other. I led a few workshops on marketing for them and, of course, niching came up a few
your place and your role in the world Read More
I met Mark Volmer, of Hidden Gem Healing in 2011 at some point. And I had the experience of instantly liking and trusting him. There’s something about people who are so comfortable in their own skin (not posturing or collapsing) that it has us all relax. He ended up coming to one of my weekend
case study: hidden gems Read More
A quick thought . . . The direction of your niche is determined by your wounds. The form of your niche is determined by your natural gifts. Those things you are most naturally best at, that come without effort are what you should build your niche around. The tone of your niche is determined by
your wounds, gifts and nature Read More
I’ve said it a lot of times: your deepest wounds are often the doorway to your truest niche. The things you’ve struggled with and overcome are places you have not only credibility but also capacity to help others. If you’re going to be a guide for people, best to pick a terrain you’re familiar with
six reasons why niching can heal you Read More