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Marketing For Hippies

ETHICAL MARKETING FOR UNCERTAIN TIMES

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Marketing For Hippies

ETHICAL MARKETING FOR UNCERTAIN TIMES

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communicating value

hot copywriter vrinda normand schools us with seven copy writing case studies

Articulating what you do can be really hard. My friend Vrinda Normand (pictured right) might just be able to help you. (She’s just released a brilliant, free Special Report from Vrinda called: “You’re About to Discover the Essential Secrets for a 6-Figure Online Business That Makes Money While You Sleep…“. You can learn more about […]

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tell them a story

So, I’m about to hit the road on tour with my workshops. I might even be coming to your town. And so I need to describe my workshops to people. You might be in the same boat – needing to describe something that’s . . . complicated. Maybe it’s a service, or maybe it’s a

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analysis of a very fine ad

So, a lot of people write ads that get them no response. Which is a drag. Here’s one that I really like (and can promise it’s getting a good response). It’s for a workshop my colleague Callan Rush is running. It was featured in the Body, Soul & Spirit magazine recently. It’s an holistic health

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telling your story

My dear friend and mentor Caroline Casey shared once the idea that she wanted everything in her home to have a story, to know where it came from and how it was made. There’s something about knowing the story of a thing that makes us appreciate it. Let me suggest that depth matters in marketing

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A Tale of Six Ads Toronto

AD #1: The ad below is a great example of a kick ass, attention grabbing poster. The headline immediately establishes what the ad’s about and speaks to people where they live. This ad will immediately grab and speak to anyone who’s interested in farming but doesn’t know where to start. And note the photo is

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Three Headshot Photo Scenarios

Regarding your business headshot, here are three possible scenarios: SCENARIO #1: No Photo. This is terrible. Reading a bio without a photo feels hollow. They get no sense of you as a ‘person’. You will seem abstract. SCENARIO #2: A Bad Photo. This might even be worse. I can’t tell you how many ads I’ve

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