My dear friend and colleague Ryan Eliason has put together a video presentation about his upcoming business training for social entrepreneurs. I just finished watching it. And it. is. good. I want to encourage you to watch this (whether or not you decide to participate in his training). I think this video is a great […]
case study: 10 lessons on making a no hype compelling sales video Read More
A lot of people want to get discovered. They dream of speaking on big stages to tens of thousands of people. They dream of being on Oprah. They dream of having a best selling book. My frank opinion is that 99% of these people are not ready for that kind of spotlight. To be even
Are you ready for the spotlight? An interview with PR genius Nancy Juetten Read More
I want to ask you to sign a petition. If you care about social justice and racial equality then I think you’ll be excited to sign it. Why? They’re planning to expand on a public monument to Nathan Bedford Forrest (pictured here) in Selma, Alabama. But why should you care? You’ve likely never been to
petition: does nathan bedford forrest deserve a public monument? Read More
My dear colleagues Jeffrey and Suzanne are hosting a call all about their take on ‘Spiritual Copywriting’. You can check it out here. So it had me want to jot down some of my thoughts about this whole ‘writing sales letters’ thing. I’ve already written a few blog posts on sales letters but I’ve never
nine thoughts on copywriting for hippies Read More
A long overdue blog from my Toronto colleague Chris Kay Fraser of www.fireflycreativewriting.com. She’ll be writing a few more posts coming up about how creative writing can help you with your marketing. Words Are Funny Little Animals Using creative writing to create balance, boundary and beauty in your business life. (For Tad’s Awesome Blog) Does
creative writing + marketing = <3 Read More
I was in Thailand a month ago, chatting with my friend Shilpa Jain. We were talking about how people learn things. And she shared this idea of a learning web. And how there are different ways we can learn things. As she spoke, my mind immediately raced to the relevance for business. Learning Webs –
guest post: learning webs Read More
My friend Jenna and I were hanging out tonight having a crafts night. She brought everything you could imagine we’d need. She is far craftier than I. So far, she’s made the most amazing card (see here). And I wrapped two books (that I bought with a Greenwoods book gift certificate sent to me by
If you want to succeed in your business – you need to become ‘known’ for something. How do businesses ultimately succeed? By word of mouth. People telling people because they want it to thrive. Because they love it. Because they know it will be useful to a friend. In short, the business is known for
your platform: six things you can be known for (and one other) Read More
Soooo . . . I went to a sex workshop recently. My colleague Jessica O’Reilly (pictured here) was in town from Toronto (where I do a lot of work) leading a workshop. She’d come to my event when I was in Toronto and I’d never seen her work so she invited me on down. The
marketing lessons from a sex workshop Read More
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